Biometric tech company Zwipe announces the addition of Orlando Martinez as the company’s new Chief Operating Officer (COO) and John Laws as the new Director of Sales access control EMEA.
Zwipe’s new COO Orlando Martinez has an extensive background in bringing innovative biometric technology to market and driving international business expansion and organizational development.
Expansion Phase
“We are entering a very important time at Zwipe, moving towards larger scale product roll out and having someone with Orlando’s pedigree join our team is a real triumph. His background and understanding of what it takes to grow a biometric technology company will be a great asset for our team,” said Kim Humborstad, CEO of Zwipe, adding “Orlando will play an instrumental role as we navigate the expansion and mature our capabilities.”
“I bring with me a deep appreciation for Zwipe and its unique biometric authentication solution. I look forward to leveraging Zwipe’s technology leadership and driving the implementation of the company’s exciting growth strategy”, Martinez said.
Previous Experience
In 1999 he co-founded SecuriMetrics, a biometrics company that revolutionized identity management systems used by the U.S. Department of Defense and the U.S. Intelligence communities, the company was acquired by L-1 Identity Solutions and merged into Safran’s MorphoTrust, today a leading identity solutions and services company in the U.S. At SecuriMetrics, Martinez was part of the team that started and scaled the company until sales reached approx. USD 50 million in 2007, at which point the company was sold and merged into a larger unit to strengthen growth capabilities. For 12 years, from 1999 to 2011, Martinez led a variety of operational, marketing, sales and business development positions at his first biometric venture, before he joined CGI Federal as the Director of Applied Technology & Cyber Solutions. He spent 4 years at CGI managing the CGI Security practice which included biometric based intellectual property as well as the cyber security offerings. Martinez joins Zwipe from IT performance management company Snarf Networks where he was the SVP of Business Development.
John Laws joins Zwipe with over 15 years of sales experience working with major accounts in the access control industry at industry giants HID and Honeywell. Prior to his career in the security industry he was a decorated infantryman in the British Army. His exemplary track record and diverse international network make him an ideal representative for Zwipe in key target markets all over Europe, the Middle East and Africa.
Commenting on the new hire, Einar Boije, SVP of Sales and Marketing said, “John is a determined individual, with a demonstrated understanding of how to deliver innovative security solutions to a diverse set of clients. His addition to our sales team strengthens our ability to take Zwipe to new and larger volume clients in 2017.”
