iDenfy, a prominent name in identity verification and fraud prevention solutions, has introduced a significant enhancement to its Business Verification platform by launching the Dynamic KYB Workflow feature.
This new addition is designed to streamline the Know Your Business (KYB) processes, enabling companies to effectively scale their onboarding procedures by guiding representatives through the most appropriate verification paths based on their specific responses.
Enhancing Compliance in Fintech and Banking
The introduction of the Dynamic KYB Workflow comes as compliance teams, especially within the banking, fintech, and crypto sectors, grapple with the need for advanced real-time corporate structure mapping.
Unlike the Know Your Customer (KYC) requirement that focuses on individual client checks, KYB demands comprehensive background checks on entire companies, their directors, and shareholders to mitigate risks from potential associations with sanctioned or high-risk entities.
Addressing AI-Related Security Concerns
iDenfy acknowledges the challenges posed by AI and related technologies to security frameworks.
Domantas Ciulde, CEO of iDenfy, pointed out, “User experience is being taken to the top of the list, but security issues remain a challenge.” The new solution automates complex business verification workflows, surpassing standard KYC checks.
Moving Beyond Static Onboarding
Organizations can manage and adjust workflows through iDenfy’s Business Verification dashboardTraditional static onboarding processes are quickly becoming obsolete in the face of modern risk management needs. Static methods that rely on simple document requests see higher drop-off rates, at least 15% more than individual KYC checks, according to iDenfy.
The focus is shifting towards dynamic entity verification that leverages automated workflows and live data for precise verification processes.
Questionnaire-Driven Verification
The Dynamic Workflow integrates a questionnaire-based approach that evaluates user-triggered responses with scoring logic to streamline onboarding.
Compliance officers can now tailor the verification path to each client, reducing unnecessary back-and-forth communication and ensuring a smooth process without complex coding requirements.
Automation for Risk Mitigation
Advanced automation features in iDenfy's new Workflow facilitate the configuration of rules to flag or block high-risk applicants.
The platform's scoring logic and instant trigger setup allow for automatic redirection of higher-risk profiles into detailed verification channels, while efficiently processing lower-risk profiles.
Adapting to Evolving Regulatory Needs
Organizations using iDenfy’s platform can swiftly manage and modify workflows via the Business Verification dashboard, ensuring adaptability to changing regulatory needs and business conditions.
Notably, comprehensive customization options are available, with fields for company and representative data aiding in the collection of vital corporate information.
Seamless Global Verification
The platform supports a network of over 180 company registries across more than 120 countries, offering access to real-time data from official databases. This capability ensures businesses can verify company details with accuracy and reliability from a single platform.
Domantas Ciulde stated, “Using our Workflow builder, you can onboard different customers, whether it’s a freelance client or a big corporation…without coding or any complexity of that sort.”
iDenfy, a global provider of identity verification, fraud prevention, and various compliance-focused solutions, has launched a major update to its Know Your Business (KYB), or Business Verification, platform by introducing a Dynamic KYB Workflow feature.
This new functionality will help companies automatically direct other company representatives who need to complete the onboarding into the most suitable KYB workflow based on their responses, and in this way, help businesses scale the KYB onboarding process effectively.
Complaince teams
Compliance teams, specifically in banking, fintech, and crypto industries, no longer just check boxes. They are under immense pressure to map complex corporate structures in real-time. Unlike Know Your Customer (KYC) verification, where you need to conduct due diligence checks on individual clients, KYB focuses on more complex background checks on the whole company, including its directors, shareholders, and other linked individuals, to avoid partnering with sanctioned entities and those that do not align with the company’s internal risk appetite.
AI, pro or con
According to iDenfy, due to the rise of AI and other related technologies, the risk of implementing a solution that can be breached is getting higher. “User experience is being taken to the top of the list, but security issues remain a challenge,” explained Domantas Ciulde, the CEO of iDenfy. “We wanted to create a solution that would cater to KYB processes, in this case, automate Business Verification workflows that are far more complex than standard KYC checks,” added Ciulde.
Dynamic entity verification
Traditional, static onboarding, where you simply request documents and wait, is failing to keep pace with modern risk management tools. Compared to individual customer drop-offs for KYC onboarding, KYB verification drop-offs are higher at least 15%, iDenfy claims.
Therefore, to prevent financial crime effectively, the focus must shift from basic document collection to dynamic entity verification, moving away from manual, rigid processes and toward automated workflows that pull live data to verify business entities and their owners.
Questionnaire-based KYB
As a result, iDenfy has introduced a flexible questionnaire-based Know Your Business verification Dynamic Workflow builder that assigns scores on user-triggered responses. Based on predefined score ranges and conditions, end-users or company representatives fill out the documentation or complete the AI-powered, customizable questionnaires.
Currently, compliance officers working with iDenfy’s KYB platform can use the new Dynamic Workflow feature to set up a simpler process for the client, meaning the client will receive only the required fields and document requests based on their onboarding profile and collected data. This way, the risk of getting back-and-forth with a client will be minimized, as the analysts will be able to set up different KYB processes as they like, putting in the missing elements into the workflow with zero coding.
Automation features
iDenfy’s Workflow feature offers advanced automation capabilities, and companies can now configure rules to either flag or block applications based on specific criteria. This upgrade helps to prevent high-risk entities from progressing further in the onboarding process, in this way reducing handling time and minimizing exposure to high-risk applicants who do not meet the organization’s requirements.
The new feature is based on a scoring logic and an instant trigger setup. The “Country select” functionality now includes grouping and weighting logic based on their severity and impact, with a dedicated scoring number and trigger configurations based on an applicant’s country of operation.
These functions enable organizations to define how different answers impact the business owner onboarding journey. For example, higher-risk responses according to the set goals can automatically direct applicants into more comprehensive verification flows, while lower-risk profiles can proceed through simplified checks. In addition, the Dynamic KYB Workflow builder also works as an automatic blocking system that can identify and block users from high-risk jurisdictions or sanctioned countries. There’s now a “Decline session” action trigger, which enables organizations to automatically reject users based on their selected responses during the onboarding process.
Application termination
Rather than requiring a manual analyst review for predictable rejection criteria, this automated action allows compliance teams to define the exact conditions under which an application should be terminated immediately. The same principle works for other pre-defined custom factors linked to common risk flags, such as layered ownership structures, which are known to have potential ties to money laundering and fraud.
If an application is blocked, all other automations are stopped immediately. Further, partners can now easily manage, edit, duplicate, name, or remove workflows using iDenfy’s Business Verification dashboard. This ability to flexibly use the KYB interface allows users to adapt KYB processes as regulatory requirements or business needs change over time. This is a particularly important step for industries that are exposed to evolving risks, where changes in ownership or financial activity may indicate potential fraud.
Customization fields
The platform also supports extensive customization, with 14 company data fields and 17 representative fields available to collect detailed information about corporate structures and key individuals. Businesses can request additional documentation, gather financial data, and apply KYC and AML measures to verify ultimate beneficial owners as part of the KYB process.
The solution connects to more than 180 company registries across over 120 countries, which provide quick access to official, real-time data from official governmental and credit bureau databases, allowing businesses to verify company details with the most accurate and reliable data using a single platform.
Onboarding customers
“Using our Workflow builder, you can onboard different customers, whether it’s a freelance client or a big corporation. The “dynamic” part of our KYB solution allows you to adapt and trigger different corporate client onboarding flows based on your setup that you can manage without coding or any complexity of that sort,” said Domantas Ciulde, the CEO of iDenfy.
