iDenfy has introduced a new identity verification solution integrated with Adobe Commerce, a move that seeks to enhance fraud prevention for large-scale online merchants.
This development aims to fortify security for e-commerce platforms by providing an advanced tool for user authentication, thereby protecting against fraud while ensuring compliance with the latest regulatory standards.
Boosting Security Against E-commerce Fraud
Fraud in e-commerce is a critical concern, with international merchants losing vast sums annually to various scams such as identity theft and account takeovers, which reportedly will make up 35% of all fraud cases by 2025 according to US industry research.
As digital commerce continues to expand globally, the necessity for thorough identity verification is as crucial as the sale of products and services, making secure client onboarding an essential feature.
Adobe Commerce Integration
It supports B2C and B2B structures with robust capabilities such as multi-site and multi-brand management
Adobe Commerce, a sophisticated platform tailored for enterprises, allows businesses to create and manage customized online stores.
It supports B2C and B2B structures with robust capabilities such as multi-site and multi-brand management, personalized shopping experiences, and integrated systems like ERP and CRM. These systems, backed by Adobe’s cloud infrastructure and AI, enable brands to offer secure and efficient digital shopping experiences worldwide.
Enhanced Fraud Prevention Capabilities
iDenfy's identity verification solution is tailored for Adobe Commerce users to bolster the security of websites against fraud.
By using government-issued documentation and sophisticated biometrics, iDenfy can verify user identities, reducing the risk of scams and fraudulent activities. CEO Domantas Ciulde emphasized, "Our main goal in the company is to help online businesses to grow safely, stay compliant, and keep customer onboarding fast." The process involves a quick face verification and submission of a government ID.
Advanced Verification Processes
The solution operates with a dedicated team handling challenging verification scenarios to maintain a 99.99% accuracy rate. It's designed to prevent frauds using fake images or 3D masks.
Additionally, it’s capable of recognizing over 3,000 document types from more than 200 countries and territories, ensuring a thorough and seamless verification process regardless of user origin.
Comprehensive Fraud Prevention Approach
The solution is equipped to verify identities during high-risk transactions including account registrations
iDenfy targets various fraudulent activities such as account takeovers, illicit use of loyalty points, and unauthorized access to client profiles.
The solution is equipped to verify identities during high-risk transactions including account registrations, high-value purchases, and withdrawals, providing a secure buffer against potential threats. Domantas Ciulde noted, "Today's e-commerce companies are increasingly struggling with finding a balance between customer experience and security." He advocated for integrating robust identity verification systems without disrupting the customer journey.
Facilitating Global Expansion
iDenfy’s KYC, KYB, and AML solutions, trusted by businesses in over 100 countries, offer expedited onboarding, minimal false positives, and comprehensive regulatory compliance, which assist companies in expanding globally.
This integration also provides merchants with configurable workflows, including risk-based rules and document-type filtering, ensuring versatile and secure operations.
iDenfy, a global RegTech hub that specialises in identity verification and fraud prevention tools, announces its latest integration on Adobe Commerce (formerly known as Magento).
iDenfy’s KYC integration will now help online businesses to add an advanced security layer to their Adobe Commerce stores owners. Specifically for enterprise merchants, it helps to provide a more straightforward onboarding way that minimizes account fraud, protects users, maintains compliance with evolving regulatory requirements and ensures seamless shopping experience.
Seamless shopping experience
E-commerce fraud is an important issue for all online businesses worldwide. International online merchants are losing tens of billions of dollars every year, specifically due to various types of fraud, such as account takeovers and identity theft, which, according to industry research in the US, reached 35% in 2025.
Digital commerce is growing and transactions are becoming international; the need to confirm user identities has become equally important as selling products or services. This is why offering companies to authenticate users at crucial stages in the customer onboarding journey is a must in today’s digital landscape.
Multi-brand support
Adobe Commerce is a powerful, for enterprises tailored platform that allows any business to build, manage, and scale highly customized online stores, both B2C and B2B. The platform offers flexible storefront creation, multi-site and multi-brand support, as well as personalized shopping experiences with integrated back-office systems, such as enterprise resource planning (ERP) and customer relationship management (CRM).
Those systems are supported by Adobe’s cloud infrastructure and the latest AI tools. With its ability to be accessible globally, robust APIs, and advanced checkout, Adobe Commerce empowers brands to deliver secure, high-performance digital shopping experiences across any devices and markets.
Preventing fraudulent tricks
iDenfy’s identity verification solution is specifically created for merchants who use Adobe Commerce and have a need to enhance their website's identity security to prevent fraudulent tricks or scams happening in their business online. iDenfy specifically helps to confirm user identities by allowing to use any type of government-issued documents, which are clearly recognizable by their face biometrics.
Domantas Ciulde, the CEO of iDenfy, stated, "Our main goal in the company is to help online businesses to grow safely, stay compliant, and keep customer onboarding fast." The users just need to take a quick face verification ritual and provide a government-issued ID card in order to finish the process.
Handling all challenging situations
iDenfy uses an internal staff that works around the clock to handle all challenging situations and processes related to real users' face recognition data in order to maintain a 99.99% accuracy rate. The system is able to recognize and verify over 3,000+ document types from more than 200 worldwide countries and territories to ensure that clients can be verified regardless of their origin.
It is crucial to keep in mind that during the verification process, the system has been specifically designed to prevent 3D masks, fake images attempts and other fraud types. It reduces the likelihood of identity theft, fraudulent accounts, and even criminal activity, in addition, users can utilize any digital device to perform verification.
Fraud protection solutions
Account takeovers or opening several accounts to take advantage from referral programs, abusing loyalty points, and gaining illegal access to private client profiles are all examples of this. When engaging in high-risk activities like account registration, high-value purchases, withdrawals, reward claims, or access to premium goods or services, iDenfy is there to minimize these risks and validate identities.
“Today's e-commerce companies are increasingly struggling with finding a balance between customer experience and security. We encourage retailers to integrate robust identity verification and fraud protection solutions without interfering with their customer journey by connecting with Adobe Commerce,’’ added Domantas Ciulde, CEO of iDenfy.
Enabling simpler expansion
Businesses already in over 100 countries rely on iDenfy’s KYC, KYB, and AML screening solutions, as it provides faster onboarding times for real consumers, fewer manual reviews, fewer false positives, and worldwide regulatory compliance that enables simpler expansion of companies geographically.
The integration provides merchants with access to fully configurable workflows, including risk-based rules, document-type filtering, country restrictions, and custom steps such as proof of address verification.
