Download PDF version Contact company

ADT Inc., global provider of security and automation solutions for homes and businesses, has announced that Jochen Koedijk has joined the company as its Chief Marketing Officer. Koedijk joins ADT from Chewy.com where he served as the Vice President, Marketing. Reporting directly to ADT President Jim DeVries, Koedijk will be responsible for delivering innovative digital and brand marketing strategies and initiatives that drive profitable business growth.

ADT’s New Marketing Head

Previous to Chewy.com, Jochen held roles at Amazon and Electronic Arts. During his time at Amazon, he led worldwide Social Media and New Channel Advertising, overseeing a cross-functional team of more than 70 people and achieving triple digit year-over-year growth. As a member of Electronic Arts’ digital business unit leadership team, Jochen led in-house global performance marketing operations for the company’s Console, PC, and Mobile games business lines.

Customer retention and lead-generation is significantly driven by digital engagement, and Jochen’s leadership experience with world-class organizations such as Amazon, Chewy, and Electronic Arts is an immediate asset to our organization,” said DeVries. “Jochen is a marketing innovator, and we’re excited for him to build upon the ADT brand for our next generation of customers.

Given the tremendous innovation in the home security and automation space, I couldn’t think of a better time to join ADT"

Innovations In Home Security And Automation

Given the tremendous innovation in the home security and automation space, I couldn’t think of a better time to join ADT, North America’s most recognizable security leader,” said Koedijk. “I look forward to collaborating with my colleagues to continue providing world-class customer service and scaling our business through new and disruptive channels.

Koedijk holds his degrees in Business Administration and Social Sciences from the VU University in Amsterdam, NL. Jamie Haenggi, who has been overseeing the Marketing function as part of her responsibilities, will become the company’s Chief Customer Officer. Customer strategy and retention remains the single most important part of the business, and Haenggi’s broad and deep experience will be central to enhancing customer engagement. Jamie is one of our most versatile executives"

Customer Strategy And Retention

Jamie is one of our most versatile executives. Her passion for the customer, strategic approach and vision for customer experience is instrumental to improving customer retention, maintaining best-in-class customer service and designing a roadmap for further customer engagement and growth,” added DeVries.

We have made tremendous strides in our customer experience over the past two years,” said Haenggi. “I’m excited to lead the company’s efforts to further design and execute the customer strategy to deliver greater value, retention and an experience that continues to differentiate ADT in the marketplace.

Share with LinkedIn Share with Twitter Share with Facebook Share with Facebook
Download PDF version Download PDF version

In case you missed it

What New Technologies And Trends Will Shape Video Analytics?
What New Technologies And Trends Will Shape Video Analytics?

The topic of video analytics has been talked and written about for decades, and yet is still one of the cutting-edge themes in the physical security industry. Some say yesterday’s analytics systems tended to overpromise and underdeliver, and there are still some skeptics. However, newer technologies such as artificial intelligence (AI) are reinvigorating the sector and enabling it to finally live up to its promise. We asked this week’s Expert Panel Roundtable: What new technologies and trends will shape video analytics in 2021?

Tackling The Challenge Of The Growing Cybersecurity Gap
Tackling The Challenge Of The Growing Cybersecurity Gap

The SolarWinds cyberattack of 2020 was cited by security experts as “one of the potentially largest penetrations of Western governments” since the Cold War. This attack put cybersecurity front and center on people’s minds again. Hacking communication protocol The attack targeted the US government and reportedly compromised the treasury and commerce departments and Homeland Security. What’s interesting about the SolarWinds attack is that it was caused by the exploitation of a hacker who injected a backdoor communications protocol.  This means that months ahead of the attack, hackers broke into SolarWinds systems and added malicious code into the company’s software development system. Later on, updates being pushed out included the malicious code, creating a backdoor communication for the hackers to use. Once a body is hacked, access can be gained to many. An explosion of network devices What has made the threat of cyberattacks much more prominent these days has been IT's growth in the last 20 years, notably cheaper and cheaper IoT devices. This has led to an explosion of network devices. IT spending has never really matched the pace of hardware and software growth Compounding this issue is that IT spending has never really matched the pace of hardware and software growth. Inevitably, leading to vulnerabilities, limited IT resources, and an increase in IoT devices get more attention from would-be hackers. Bridging the cybersecurity gap In the author’s view, this is the main reason why the cybersecurity gap is growing. This is because it inevitably boils down to counter-strike versus counter-strike. IT teams plug holes, and hackers find new ones, that is never going to stop. The companies must continue fighting cyber threats by developing new ways of protecting through in-house testing, security best practice sources, and both market and customer leads. End-user awareness One of the key battlegrounds here is the education of end-users. This is an area where the battle is being won at present, in the author’s opinion. End-users awareness of cybersecurity is increasing. It is crucial to educate end-users on what IoT devices are available, how they are configured, how to enable it effectively, and critically, how to use it correctly and safely. Physical security network A valuable product that tackles cybersecurity is, of course, Razberi Monitor™, which is new to ComNet’s portfolio. Monitor™ is a software platform that provides a top-down view of the physical security network and ecosystem. Monitor™ is a software platform that provides a top-down view of the physical security network and ecosystem It monitors and manages all the system components for cybersecurity and system health, providing secure visibility into the availability, performance, and cyber posture of servers, storage, cameras, and networked security devices. Proactive maintenance By intelligently utilizing system properties and sensor data, Razberi’s award-winning cybersecurity software prevents problems while providing a centralized location for asset and alert management. Monitor™ enables proactive maintenance by offering problem resolutions before they become more significant problems. Identifying issues before they fail and become an outage is key to system availability and, moreover, is a considerable cost saving.

Will Airport Security’s Pandemic Measures Lead To Permanent Changes?
Will Airport Security’s Pandemic Measures Lead To Permanent Changes?

Travel volumes at airports have been increasing of late, although still below the 2.5 million or so passengers the Transportation Security Administration (TSA) screened every day, on average, before the pandemic. As passengers return, they will notice the airport security experience has changed during the pandemic – and many of the changes are likely to continue even longer. Need for touchless technology The lowest U.S. air travel volume in history was recorded last April, with approximately 87,500 passengers. As passenger traffic plummeted, the aviation community sought to explore the potential of new technologies to make security checkpoints more contactless and flexible when the traffic numbers return. The pandemic has seen an increase in touchless technology deployed in the screening area. Used for cabin baggage screening, Computed Tomography (CT) produces high-quality, 3-D images to enable a more thorough analysis of a bag’s contents. Imaging Technology Millimeter-wave body scanners began replacing metal detectors globally as a primary screening method Enhanced Advanced Imaging Technology (eAIT), which uses non-ionizing radio-frequency energy in the millimeter spectrum, safely screens passengers without physical contact for threats such as weapons and explosives, which may be hidden under a passenger’s clothing. Millimeter-wave body scanners began replacing metal detectors globally as a primary screening method.  AI algorithms Other innovations include an automatic screening lane, centralized image processing, and artificial intelligence (AI). Looking ahead, AI algorithms have the ability to clear most passengers and bags automatically, making the process smoother and freeing up staff to focus only on alarms. The pandemic’s need for contactless screening may accelerate the adoption of AI.   CAT machine Credential Authentication Technology (CAT) machines automatically verify identification documents presented by passengers during the screening process. The TSA continues to accept expired Driver’s Licenses and state-issued IDs for up to a year after expiration, based on the premise that license renewals may be delayed and/or more difficult during the pandemic. The REAL ID enforcement deadline was extended to Oct. 1, 2021.  Health precautions Checkpoint health precautions have been a part of the airport screening experience since early in the pandemic. Last summer, the TSA announced the “Stay Healthy. Stay Secure” campaign, which included requirements such as social distancing among travelers, ID verification without physical contact, plastic shielding installed at various locations, and increased cleaning and disinfecting. In January 2021, President Biden signed an Executive Order requiring travelers to wear face masks when in airports and other transportation facilities (to remain in effect until May 11). Checkpoint screening Clear is a privately owned company that provides expedited security that uses biometrics either a person’s eyes or face to speed along the process of getting people through checkpoints. TSA officers wear masks and gloves at checkpoints and may also wear eye protection or clear plastic face shields. The limits on allowable liquids a passenger may take on board were broadened to include a hand sanitizer container of up to 12 ounces, one per passenger in a carry-on bag. a paradigm shift Just as aviation security changed after 9/11, the COVID-19 crisis is expected to lead to a paradigm shift to create a safer and more secure environment. Measures were implemented so that passengers, staff and other stakeholders could have continued assurance and confidence in airports amid and after the pandemic.