Absolute Security, a pioneer in enterprise cyber resilience, today announced Ash Parikh as its new Chief Marketing Officer (CMO).
Ash has more than 25 years of experience leading go-to-market strategy and execution across the cybersecurity, data management, analytics, and enterprise software industries.
Known for building world-class teams and nurturing top talent, Parikh will oversee global marketing for the company, including brand, demand generation, product marketing, and communications.
Absolute Security team
“I am thrilled to welcome Ash to the Absolute Security team,” said Christy Wyatt, President & CEO, Absolute Security.
“Ash brings a rare combination of strategic vision, growth mindset, operational excellence, and deep alignment with sales and product teams.”
“His track record of driving growth at large companies and startups, building high-performance marketing organizations, and delivering measurable and predictable results makes him an outstanding addition to our leadership team.”
Marketing strategy
Prior to joining Absolute Security, Parikh served as CMO at Trellix
Prior to joining Absolute Security, Parikh served as CMO at Trellix, where he modernized the company’s marketing strategy, transformed demand gen into a growth engine.
He also launched a new platform and GenAI positioning and messaging, and significantly elevated brand visibility among enterprise CISOs and other security and risk management leaders.
Prior to this, he was CMO at Druva, where he oversaw the company’s transformation into a digital-first marketing organization and category pioneer with breakout marketing campaigns and differentiated SaaS positioning and messaging.
Before that, he was the head of marketing at Informatica, where he spearheaded digital-first demand gen efforts, secured leadership positioning in top analyst reports across several market categories, and played a pivotal role in readying marketing for delivering predictable scale for its successful IPO.
Strategic security imperative
“I’m honored to join Absolute Security at such a pivotal moment. This company is one of cybersecurity’s best-kept secrets—uniquely positioned to lead in a world where resilience is now the new strategic security imperative,” said Parikh.
“With a platform purpose-built to help organizations thrive amid constant threats and complexity, Absolute Security is ready for its next chapter of growth. My focus will be on differentiating and amplifying that story by scaling growth, maximizing marketing effectiveness and efficiency, and deeply engaging CISOs and security leaders with value at every stage of the buyer’s journey.”
Parikh is a published author and frequent speaker on the “art and science” of marketing. He has received numerous awards, including the Stevie’s, Sammy’s, HotTopics Global Top 100 B2B CMO, and OnCon Top 50 Marketer awards.
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