HID Global launches 'Customers Come 1st' promotion 
 HID Global launches promotion encouraging customers to submit ideas for new products, features and services
HID's commitment to its "Customer First" initiative reaches new high with promotion to drive customer participation in next wave of global "I Want" advertising campaign.

HID Global, the trusted source for solutions for the delivery of secure identity, today announced the upcoming launch of its "Customers Come 1st" promotion during ASIS International Conference being held from Sept. 21 - 23, 2009 at the Anaheim Convention Center in Anaheim, CA.

The "Customers Come 1st" promotion is geared towards rallying HID customers to submit their ideas for new products, features and services they would like to see in security identity solutions.  Winning submissions gathered through the promotion will be featured in HID Global's "I Want" global advertising campaign that highlights the voice of HID customers, what they would like to see in secure identity solutions and HID's response to their request.

Customers can participate in the "Customers Come 1st" promotion by visiting HID Global booth #2919 at ASIS and submitting their ideas for new secure identity features and solutions. Either written or video format submissions are accepted at the booth and all submissions will be uploaded to hidglobal.com where website visitors will cast their votes. The customer entries with the most votes will be featured in the company's next wave of the "I Want" advertising campaign in 2010.

To encourage early submissions, the first 250 customers to visit the HID Global booth and submit their ideas will receive a free HID Global "I Want" T-shirt. If spotted wearing the "I Want" during the first day of ASIS 2009 (September 21), customers are entered into a random drawing to win a pair of VIP box seat tickets to the Los Angeles Angels vs. New York Yankees games on September 21 and 22.

The launch of both the "Customers Come 1rt" promotion and "I Want" advertising campaign are natural extensions the company's "Customer First" initiative and Genuine HIDTM, whose joint mission is to enhance customer value by delivering superior quality and customer service that reinforces the longstanding customer trust in HID products and solutions.

To learn more about HID Global's "Customers Come 1st" promotion or for those unable to attend the ASIS 2009 but would like to submit ideas for the "I Want" campaign, please visit www.hidglobal.com/customers1st. "Customers Come 1st" submissions can be entered online beginning September 23, 2009.

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