Switchers & Switches - Expert commentary

Will Network Requirements Help You Build Your Business Or Put You Out Of Business?
Will Network Requirements Help You Build Your Business Or Put You Out Of Business?

Once upon a time, providers had end-to-end control when deploying a physical security platform, which is not the case anymore when we consider the modernization to IP. When considering the move to IP physical security, the provider needs to ensure the customer has a robust PoE backbone to connect the IP security device back to the application. Network readiness requirements have complicated IP security deployments, making it challenging for current providers while opening the door to new competitors. Competition is increasing Network providers see the move to IP as an opportunity to expand their wallet share. As the trusted advisors to IT teams, network providers leverage their position to win over the physical security business. As the time, cost, and complexity increases to move a customer to IP; providers need to expand their offering, considering the decline in endpoint revenue margins (the "race to the bottom"). Unfortunately, PoE networks are becoming increasingly complex as IoT endpoints are continually introduced to the network. Before the IP/IoT deployment can occur, the network provider (now your competition as well) will have the opportunity to edge you out and offer an IP/IoT solution with the network. The traditional approach is outdated They have standardized this cookie-cutter solution that may work for some, but not for all While we accept that we are collectively relying on our networks to support an increasing number of devices and applications, many have not considered the local area network's evolution. Organizations no longer only connect data terminals and printers to the network - they connect all manner of intelligent devices, including Wi-Fi access points, cameras, phones, access control, lighting, intercoms, and more. Many traditionalists will recommend the rip-and-replace of existing infrastructure while layering all IoT devices on the same network. They have standardized this cookie-cutter solution that may work for some, but not for all. What if there was a better way? Create the best outcome for you and your customer Let's start by thinking about the customer's desired outcome. The customer wants new capabilities within an acceptable ROI. Given the complications surrounding COVID-19, these organizations may require solutions very quickly to operate safely and within governmental guidelines. However, these organizations first need to establish a LAN framework without high costs, disruption to business, or complexity. They do not want to compromise network security or their business. They do not want network requirements to account for the majority of their budget as there is no ROI in infrastructure. The infrastructure supports the ROI gained from the devices and applications it enables. How do we provide a network solution that addresses both the customer and the provider's needs? Customers need a network that: Eliminates competitive pressures, giving providers end-to-end control over the network and the entire digital transformation experience. Shorten sales and deployment cycles to simplify network readiness and reduce the budget allocation towards infrastructure. Focus on device and application implementation and adoption to improve the customer's ROI. Build a physically separate PoE backbone for IP/IoT applications to maximize network security and performance while simplifying ongoing management. Eliminate the dependency on other providers. Advice from Albert Einstein We cannot solve a problem using the same kind of thinking we used when we created it" To help achieve these outcomes, I encourage you to accept some advice from Albert Einstein. Einstein once said, "The only thing that interferes with my learning is my education." Sometimes we are unwilling to accept new ideas because of preconceived notions about how things "ought to be done." We must embrace innovation and challenge our best practices that are based on past education. Einstein also said, "We cannot solve a problem using the same kind of thinking we used when we created it." Sometimes we must challenge ourselves to think differently by using innovations to create better outcomes for our businesses and customers. Consider this for a second: are you focused on the problem rather than finding a unique alternative solution? Einstein defined insanity as "doing the same thing over and over and expecting different results." Your customers are all unique with different digital transformation challenges and objectives. The cookie-cutter, rip-and-replace method has not worked for all. If it did, every organization would have all the IP and IoT solutions they need. It's time to consider a fresh new approach that may challenge your education. Don't let our education get in the way of your learning! Looking to innovation and modern solutions The idea of The Modern LAN, introduced by Frost & Sullivan, aims to present a paradigm shift in LAN design for IP and the IoT. The whitepaper, available for free using the link above, offers an enhancement to traditional LAN design to address IP and IoT devices' specific needs. Today, we connect more than just data terminals, and we must design our networks accordingly. Instead of starting with the network, Modern LAN design suggests starting with the endpoint requirements and building a network to address these considerations. One of the foundations of Modern LAN design is to consider all networking innovations available. NVT Phybridge PoE innovations allow you to leverage different cable types, including coax, single-pair UTP, and multi-pair UTP cabling, to enable IoT devices at much greater distances than traditional switches. Aligned with Modern LAN design, you can transform the existing network into a robust and secure PoE backbone instead of removing and replacing the reliable infrastructure. PoE switch solutions PoE switch solutions leverage different core technology that vary in capability and effectiveness I know what you may be thinking: Am I compromising on network performance by leveraging these innovations? The answer is: it depends on the technology. PoE switch solutions leverage different core technology (Homeplug, VDSL, ADSL, Ethernet, etc.) that vary in capability and effectiveness. For more than 15 years, NVT Phybridge has been a global pioneer in long-reach PoE technology. We were the first company to develop a switch that delivered Ethernet and PoE over a single pair of UTP wire with up to 1,200ft (365m) reach, which is four times the reach of standard switches. We have spent the last 15 years surprising the industry with our capabilities and satisfying customers with our technology. Performance is paramount We understand that innovation is met with scrutiny and skepticism. We also know that some companies make claims that they cannot back up, which can sometimes shed a negative light on an entire industry or product category. However, our enterprise-grade networking solutions have helped thousands of customers modernize to the next generation of intelligent devices without high costs, complexity, or disruption to their business. For example, our CLEER24 switch is a 24-port Ethernet over Coax innovation that delivers Ethernet and PoE+ over a single coax cable with up to 6,000ft (1,830m) reach, which is 18-times the reach of a standard switch.  Transform network readiness requirements into an opportunity to grow your business! Be a thought leader, leverage Modern LAN design, and introduce NVT Phybridge PoE innovations to your customers. It's time to change the conversation around LAN design and improve the outcome for you and your customers.

Will Network Requirements Help You Build Your Business Or Put You Out Of Business?
Will Network Requirements Help You Build Your Business Or Put You Out Of Business?

Once upon a time, providers had end-to-end control when deploying a physical security platform, which is not the case anymore when we consider the modernization to IP. When considering the move to IP physical security, the provider needs to ensure the customer has a robust PoE backbone to connect the IP security device back to the application. Network readiness requirements have complicated IP security deployments, making it challenging for current providers while opening the door to new competitors. Competition is increasing Network providers see the move to IP as an opportunity to expand their wallet share. As the trusted advisors to IT teams, network providers leverage their position to win over the physical security business. As the time, cost, and complexity increases to move a customer to IP; providers need to expand their offering, considering the decline in endpoint revenue margins (the "race to the bottom"). Unfortunately, PoE networks are becoming increasingly complex as IoT endpoints are continually introduced to the network. Before the IP/IoT deployment can occur, the network provider (now your competition as well) will have the opportunity to edge you out and offer an IP/IoT solution with the network. The traditional approach is outdated They have standardized this cookie-cutter solution that may work for some, but not for all While we accept that we are collectively relying on our networks to support an increasing number of devices and applications, many have not considered the local area network's evolution. Organizations no longer only connect data terminals and printers to the network - they connect all manner of intelligent devices, including Wi-Fi access points, cameras, phones, access control, lighting, intercoms, and more. Many traditionalists will recommend the rip-and-replace of existing infrastructure while layering all IoT devices on the same network. They have standardized this cookie-cutter solution that may work for some, but not for all. What if there was a better way? Create the best outcome for you and your customer Let's start by thinking about the customer's desired outcome. The customer wants new capabilities within an acceptable ROI. Given the complications surrounding COVID-19, these organizations may require solutions very quickly to operate safely and within governmental guidelines. However, these organizations first need to establish a LAN framework without high costs, disruption to business, or complexity. They do not want to compromise network security or their business. They do not want network requirements to account for the majority of their budget as there is no ROI in infrastructure. The infrastructure supports the ROI gained from the devices and applications it enables. How do we provide a network solution that addresses both the customer and the provider's needs? Customers need a network that: Eliminates competitive pressures, giving providers end-to-end control over the network and the entire digital transformation experience. Shorten sales and deployment cycles to simplify network readiness and reduce the budget allocation towards infrastructure. Focus on device and application implementation and adoption to improve the customer's ROI. Build a physically separate PoE backbone for IP/IoT applications to maximize network security and performance while simplifying ongoing management. Eliminate the dependency on other providers. Advice from Albert Einstein We cannot solve a problem using the same kind of thinking we used when we created it" To help achieve these outcomes, I encourage you to accept some advice from Albert Einstein. Einstein once said, "The only thing that interferes with my learning is my education." Sometimes we are unwilling to accept new ideas because of preconceived notions about how things "ought to be done." We must embrace innovation and challenge our best practices that are based on past education. Einstein also said, "We cannot solve a problem using the same kind of thinking we used when we created it." Sometimes we must challenge ourselves to think differently by using innovations to create better outcomes for our businesses and customers. Consider this for a second: are you focused on the problem rather than finding a unique alternative solution? Einstein defined insanity as "doing the same thing over and over and expecting different results." Your customers are all unique with different digital transformation challenges and objectives. The cookie-cutter, rip-and-replace method has not worked for all. If it did, every organization would have all the IP and IoT solutions they need. It's time to consider a fresh new approach that may challenge your education. Don't let our education get in the way of your learning! Looking to innovation and modern solutions The idea of The Modern LAN, introduced by Frost & Sullivan, aims to present a paradigm shift in LAN design for IP and the IoT. The whitepaper, available for free using the link above, offers an enhancement to traditional LAN design to address IP and IoT devices' specific needs. Today, we connect more than just data terminals, and we must design our networks accordingly. Instead of starting with the network, Modern LAN design suggests starting with the endpoint requirements and building a network to address these considerations. One of the foundations of Modern LAN design is to consider all networking innovations available. NVT Phybridge PoE innovations allow you to leverage different cable types, including coax, single-pair UTP, and multi-pair UTP cabling, to enable IoT devices at much greater distances than traditional switches. Aligned with Modern LAN design, you can transform the existing network into a robust and secure PoE backbone instead of removing and replacing the reliable infrastructure. PoE switch solutions PoE switch solutions leverage different core technology that vary in capability and effectiveness I know what you may be thinking: Am I compromising on network performance by leveraging these innovations? The answer is: it depends on the technology. PoE switch solutions leverage different core technology (Homeplug, VDSL, ADSL, Ethernet, etc.) that vary in capability and effectiveness. For more than 15 years, NVT Phybridge has been a global pioneer in long-reach PoE technology. We were the first company to develop a switch that delivered Ethernet and PoE over a single pair of UTP wire with up to 1,200ft (365m) reach, which is four times the reach of standard switches. We have spent the last 15 years surprising the industry with our capabilities and satisfying customers with our technology. Performance is paramount We understand that innovation is met with scrutiny and skepticism. We also know that some companies make claims that they cannot back up, which can sometimes shed a negative light on an entire industry or product category. However, our enterprise-grade networking solutions have helped thousands of customers modernize to the next generation of intelligent devices without high costs, complexity, or disruption to their business. For example, our CLEER24 switch is a 24-port Ethernet over Coax innovation that delivers Ethernet and PoE+ over a single coax cable with up to 6,000ft (1,830m) reach, which is 18-times the reach of a standard switch.  Transform network readiness requirements into an opportunity to grow your business! Be a thought leader, leverage Modern LAN design, and introduce NVT Phybridge PoE innovations to your customers. It's time to change the conversation around LAN design and improve the outcome for you and your customers.

Surge Protection For Security Installations: 2017 Saw Increased Investment
Surge Protection For Security Installations: 2017 Saw Increased Investment

In 2017, DITEK saw how power surges from the many natural disasters that took place damaged many businesses. In a natural disaster, or even everyday business operations, a facility’s entire investment in security, life safety and surveillance systems technology can be disabled or rendered useless in a few seconds. Surge protection solutions can mitigate those risks and protect security investments. Proactive Approach To Risk Mitigation Throughout 2017, we also witnessed a change in how enterprises view surge protection, which included how investments are being made in surge protection to protect valuable security, life safety and surveillance systems, while also reducing downtime, manpower costs, liability vulnerabilities, and possibly compliance issues that can force businesses to actually cease operations. Effective security management is about mitigating risks. But risks cannot be mitigated without a proactive approach. Enterprises and integrators, who take the time to assess risk and to develop a strategy to incorporate effective detection, deter and response criteria to protect physical assets will be successful in 2018. 2018 And Beyond That strategy includes designing surge protection into new security systems, while also adding surge protection to existing systems. Enterprises and security integrators who implement a surge protection strategy during security planning processes – or after – will be exercising prevention and mitigation, and they will be successful in 2018 and beyond.  Surge protection devices have an untapped potential for enterprise surveillance and security systems In 2017, Ditek continued to offer security end users a solid surge protection solution. We also successfully educated system integrators, who are seeking value-added products or services to incorporate into their portfolios, on the importance of surge protection devices. Educating Security Integrators We believe that surge protection devices have an untapped potential for enterprise video surveillance and security systems, because they can and do meet safety and security challenges that have been rarely identified in the past. We are looking forward to 2018, when we will continue to develop new surge protection products – including a new product engineered to protect up to twelve individual fuel dispensers, which is critical to the financial operation of convenience stores. We will also continue to educate security integrators about the importance of including surge protection in the design/build RFP, to not only secure an enterprise’s valuable security equipment, but also to help integrators to differentiate their capabilities and knowledge from the competition.

Latest MOBOTIX Corp news

Rasilient Systems To Showcase Their Servers, Storage, Analytic Servers And Private Cloud Platform At ISC West 2021
Rasilient Systems To Showcase Their Servers, Storage, Analytic Servers And Private Cloud Platform At ISC West 2021

Rasilient Systems, the pioneer in forensic-grade video surveillance systems that are purpose-built for video, will showcase its award-winning lineup of servers, storage, analytic servers, and viewing stations as well as their new private cloud platform, NFDCloud, featuring NFDLink and PrivateLok, at ISC West 2021 from July 19-21 at the Sands Expo and Convention Center in Las Vegas (booth #18055). “This year at ISC West, Rasilient will be focusing heavily on the solutions that bring the most value to the market,” mentions Sean Chang, CEO of Rasilient. Video surveillance system “In addition to our hardware platforms that have been reliable and resilient for our customers for 20 years now, this includes our new cloud platform, NFDCloud and NFDLink with PrivateLok. NFDCloud is a patent-pending open-platform cloud video surveillance system that is architected with cybersecurity at its core. This opens the Cloud to many companies that previously passed on the technology by offering private and hybrid options.” ISC West 2021 is also the first chance Rasilient will publicly launch their revamped branding ISC West 2021 is also the first chance Rasilient will publicly launch their revamped branding, after a long year of connecting remotely during the pandemic. “It was time our branding reflected our core values of Innovation, Quality, and Services. Rasilient’s branding of 20 years served us well, but we believe this fresh update really exemplifies that Rasilient is a brand of the future and something to pay attention to,” said Yu Hao Lin, COO of Rasilient Systems. The Rasilient booth will also include notable solutions from technology partners Herta, who will demonstrate their analytics and facial recognition solutions and Wasabi, who will showcase their ‘hot cloud storage.’

MOBOTIX HUB In Collaboration With Milestone Delivers Cyber-Secure Video Solutions
MOBOTIX HUB In Collaboration With Milestone Delivers Cyber-Secure Video Solutions

MOBOTIX AG collaborates with Milestone to launch a new video management system. With this launch, both companies anticipate more synergy which will soon be reflected in a new software solution called MOBOTIX HUB. The new MOBOTIX Video Management System MOBOTIX HUB will be available in different versions. From an entry-level solution for smaller applications to enterprise solutions with an unlimited number of cameras, failover, and an even larger portfolio of analytics and integrations. Expanding opportunities MOBOTIX HUB is the next step in the evolving MOBOTIX strategy focusing on cyber-secure, high-end video solutions and will extend the current MOBOTIX solution portfolio including MOBOTIX Management Center and MOBOTIX CLOUD. "With this solution, we can increase and develop even more opportunities for our partners and customers thanks to the even more extensive integration options and the high scalability," says MOBOTIX CEO Thomas Lausten. "Regardless of the requirements, using the appropriate Video Management System will increase not only the performance but also the possibilities of the solution," emphasizes MOBOTIX CTO Hartmut Sprave. "We can serve any key vertical market with our solutions and they each have very different demands with regards to video security software features and performance. The broad positioning is important for us since we are a solution provider. Only flexibility and versatility allow us to tailor solutions precisely to the individual requirements of our customers." Keeping pace with market trends   Video technology has evolved beyond purely security-focused requirements. Providing data for optimization, analysis, marketing, and integration into other systems is now a day-to-day necessity. "As a technology company, we need to keep the pace of the growing and continually changing demands in the marketplace. MOBOTIX HUB is an important part of this strategy but we will also continue to support the integration with other VMS partners in order to ensure the best solutions for our customers based on their preferences," says Thomas Lausten.

MOBOTIX Cloud, 7 platform and M73 camera to debut at ISC West 2020
MOBOTIX Cloud, 7 platform and M73 camera to debut at ISC West 2020

MOBOTIX, the provider of premium-quality secure IP video systems, will showcase its newly launched, award-winning M73 and MOBOTIX 7 Universal app platform at ISC West 2020 from March 18-20 at the Sands Expo and Convention Center in Las Vegas (booth #18117). MOBOTIX will also be announcing their new MOBOTIX Cloud platform at the show as well. MOBOTIX solutions are quality engineered for high-performance and reliability with a multi-layer approach to cybersecurity safeguards. Attendees will be able to meet with key members of the MOBOTIX leadership team, including CEO, Thomas Lausten, and CFO, Klaus Kiener. MOBOTIX M73 Camera The new generation of M73s features three separate environmental sensors, the M73 can be fully customized to any applications’ needs with the ability to utilize optical, thermal, infrared, day/night, or audio functionalities simultaneously. The open platform incorporates applications based on AI and deep learning The intelligent modular design of this system is a clear commitment to flexibility that takes versatility and customization to extremes rarely seen. The open platform incorporates applications based on artificial intelligence (AI) and deep learning. Booth #18117 will also demo some of the most powerful AI apps available in the MOBOTIX 7 platform. Cybersecurity is another foundation of this new release. MOBOTIX has recently obtained the international certification, "Secure by Default,” for complying with the 12 pre-established security guarantee guidelines. Smart IoT devices MOBOTIX will be launching the new MOBOTIX Cloud, which provides the ability to remotely manage MOBOTIX and external ONVIF camera systems from any location, using smartphone, tablet, or PC. This solution will make the powerful MOBOTIX technologies even more accessible for users. MOBOTIX will also highlight its flagship lineup of smart IoT devices, the Mx6 series, for a range of vertical applications, including Thermal. These Programable Logic Devices (PLDs) reach beyond security to create more efficient operations for businesses in many verticals, from predictive militances in industrial applications to data-based merchandizing strategy in retail. MOBOTIX MOVE line We look forward to debuting the MOBOTIX Cloud and our new MOBOTIX 7 platform and M73 camera" Additionally, the booth will also showcase the MOBOTIX MOVE line, featuring enhanced infrared technology and a pan-tilt-zoom functionality, and its thermal imaging line in which the M16 thermal camera won a SIA New Product Showcase Award in 2018. Both product lines are embedded with MOBOTIX’s layered cybersecurity protocols and support ONVIF standards to enable seamless integration into third-party systems. “We are excited to introduce our latest innovations in intelligent video solutions at this year’s ISC West,” said Joe Byron, Vice President: America’s MOBOTIX. “We look forward to debuting the MOBOTIX Cloud and our new MOBOTIX 7 platform and M73 camera, highlighting the nearly endless customizable solutions this new system can offer our customers.” The MOBOTIX booth will also include notable solutions from technology partners Eagle Eye Networks, Herta, Intelligent Security Systems (ISS), IP TechView, SeSys, SFC Energy, and Vorp Energy.