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The physical security market continues to experience growth as users look to capitalize on the promises of emerging technologies and because of this, 2017 proved to be a great year for Oncam. In fact, this year was the best year in Oncam's history in terms of sales, as 360-degree fisheye cameras have gone from being a “specialty” camera used only in certain applications to a primary device for enabling total situational awareness. Today, many of our customers leverage 360-degree cameras exclusively to provide extensive coverage inside a facility or in a large outdoor area, with traditional narrow field-of-view cameras used only at “choke” points. Increase In Cybersecurity Threats And Breaches At the end of 2016, we predicted a major trend this year would be an increase in cybersecurity concerns for users of physical security systems, and we were right. An increase in cybersecurity threats and breaches have put organizations on watch. Based on this and the adoption of more IT-centric infrastructure and protocols, there is significant collaboration between IT and physical security, and true “convergence” is finally starting to happen. The adoption of video analytics also continued to increase this year, as most video surveillance projects involved the use of some form of analytics and data analysis. Demand For Safeguards As we move into 2018, the trends of 2017 will roll over, and cybersecurity will continue to be a major issue. Suppliers of hardware and software will put an even greater emphasis being cyber secure and end users will increasingly demand safeguards. Additionally, the deployment and use of advanced analytics based on newer artificial intelligence-based technologies will continue to increase. It will be the technology providers that find ways to allow users to capture additional value from the information collected by security systems that will accelerate growth. Oncam made significant investments in new products that leverage analytics and cloud technologies. In 2018, we will continue to invest in the development of new products, with a focus on solutions for particular applications across industry segments. Beyond our technology advancements, we've invested significantly in boosting our sales force in the Americas and adding industry experts to ensure sustained customer and partner success with our solutions. From our vantage point, Oncam is well positioned to capitalize on opportunities for growth in the coming year.
2017 was quite an interesting and eventful year for the physical security industry. The economy has been robust and technology has become progressively sophisticated—with interactive services, cloud computing and network-based solutions taking charge to provide new insights to installers and their end-user customers. The Internet of Things is creating increasingly integrated solutions, with a heightened emphasis on total connectivity. Changing Security Expectations World events have also put the spotlight on the need for comprehensive security at public events, tourist attractions and schools and campuses. Security is an expectation and systems integrators are becoming trusted advisors to their customers, who are looking to them to solve problems or issues. Residential systems are more robust and now, are migrating to the commercial side of the business. There’s a blurring of the lines of technology—many of the products that come to the security industry originate from the consumer side. This proposition is also changing expectations by both residential and commercial customers, who want common, easy operation from their smartphone or user interface. Unexpected was some of the biggest deals in the industry, including acquisitions by dominant companies who grew even larger and continued ongoing consolidation on the manufacturing side. Those who remain will need to be progressive and step up their game with the latest proven technologies. Selling hardware isn’t the end game any longer. It’s providing solutions that generate revenue for security dealers and offer a solid return on investment for the end-user. In addition, solutions need to be easier for the user, and integrate many different systems and components across the enterprise. Cybersecurity Safeguards End users want to get the most out of their solutions—and they want to be able to have more than safety and security. They are looking for the types of products that yield insights into system performance and give them the data the need for greater control and to proactively address any challenges or problems before they occur. Downtime is not an option and therefore, there’s an increased emphasis on consistent power so solutions are always on and running reliably. For security dealers and integrators, physical security and cybersecurity services will be part of their offerings and no longer separate disciplines Cybersecurity is a dominant conversation in the security industry these days and that buzz will continue into 2018. Because solutions are increasingly network connected, they have vulnerabilities that will have to be addressed by service providers and manufacturers. Manufacturers will need to take the upper hand in providing hardened products—testing and certifying for cybersecurity safeguards. That is not an easy task and can be expensive, but it needs to be done. Because cybersecurity is in constant evolution, many will go the route of outsourcing this component of their manufacturing to third parties well-versed in threat detection and hardening. Hardened products will also need to evolve with new emerging attacks. For security dealers and integrators, physical security and cybersecurity services will be part of their offerings and no longer separate disciplines. Intelligent Access Control Solutions Manufacturers no longer operate in silos. They are working with systems integrators to more fully understand their needs and those of the end-user. Manufacturers are also partnering with technology providers—bringing in the expertise of others so their solutions are comprehensive and holistic. We will continue to see integration of formerly disparate components, open systems and open APIs. There will also be strong migration to access control systems with edge intelligence and power over Ethernet, leveraging existing cabling for network connectivity. The winners will be those who take the lead in providing cyber secured and hardened products, as well as companies who partner with others to bring best of breed solutions to market. The losers will be those who continue to develop proprietary, closed systems and fail to recognize the importance of network connectivity for real-time, proactive reporting. Without networked power, the facility cannot yield the proper insights it needs to stay reliably connected 24/7 Ongoing Partner Success LifeSafety Power® has been working consistently and diligently on elevating the status of power from unintelligent hardware device to network-connected component that yields rich data for the user and allows the installer to provide remote monitoring and managed power services. We have changed the paradigm of power but there’s additional work to do to get people to understand the new, critical role power plays in comprehensive enterprise and campus security. Now, security installers can help the end user know what’s happening with locks, access control, gates or other connected solutions and fix problems before they happen. Without networked power, the facility cannot yield the proper insights it needs to stay reliably connected 24/7. We have also had continued, ongoing successes with our many partners in the access control community and that’s where we will further focus our efforts in 2018—working with leading security solution providers to present the best technologies and solutions that are reliable, certified and present the types of insights security dealers need to offer customers to provide the highest levels of service. This will also help security dealers and integrators differentiate themselves and compete more effectively in the crowded marketplace.
Part 1 in our Intercoms in Security Series Lambert-St. Louis International Airport uses Code Blue intercoms Organizations are demanding a new level of interoperability among mission-critical security systems. Intelligible audio, the ability to hear, be heard and be understood, is critical to communication, which is essential to the core security processes within an organization, as well as to emergency situations. Intelligible audio provides a platform to optimize various processes, including the use of security officers. “Our main thrust is to ensure our clients see intelligible and interoperable audio, not as an option, but as instrumental to their budget optimization, stakeholder communication and risk mitigation efforts,” says Jim Hoffpauir, President of Zenitel North America, a manufacturer of intercoms and other communications solutions. Iintercoms In Building Safety And Security The role of intercoms in building safety and security is a given across many markets, and that use is growing. Intercoms are used in campus call boxes, elevators, muster locations, and for emergency notification. The trend is toward video, audio and access control, all tied together. There is also an emphasis on providing intelligible audio in any environment, even demanding ones. The education market has historically been a large sector for intercoms. Emergency phones and intercoms traditionally have been found throughout education settings, including colleges and universities, where they remain quite popular. Expanding Markets For Two-way Communication In recent years, however, their popularity has also grown within the healthcare and mass transit sectors, where their versatility allows authorities to react to emergency situations while also providing a wide range of applications for non-emergency situations, such as car trouble or requests for directions. Intercoms can fulfill a variety of emergency and non-emergency needs in places like downtown Santa Ana, California (Photo courtesy Code Blue) “Markets of all sizes and shapes can benefit from a two-way communication solution that can help individuals place calls for assistance with first responders, police departments or customer service representatives,” says David Fleming, Chief Design Officer for Code Blue Corp. Intercoms For Public And Private Sectors Aiphone is another intercom manufacturer for which education is a big market. Bruce Czerwinski, U.S. General Sales Manager, Aiphone Corp., says about 80 percent of both public and private K-12 and higher education campuses are using at least one intercom in some form. That percentage grows to nearly 100 percent for hospitals, which are using intercoms as nurse-call stations and at parking facilities, exterior door entries, nurseries and pharmacies, he says. "About 40 percent of commercial units – from strip malls to large, multi-tenant campus settings – are using intercoms" Up to 70 percent of larger multi-family facilities are also using intercoms. And that percentage is even higher in older, heavily populated Eastern cities. Many locales have laws mandating the use of audio and video intercoms on buildings beyond a threshold number of units. About 40 percent of commercial units – from strip malls to large, multi-tenant campus settings – are using intercoms, says Czerwinski. In the past year, Aiphone’s emergency stations have become very popular, particularly in campus settings; both commercial and higher education. Also, a growing number of unmanned parking garages are using the stations to allow patrons to immediately reach first responders or security personnel. Each of these markets still has growth potential, but by its sheer size, the commercial market offers the greatest opportunities, according to Aiphone. Video-Enabled IP Intercoms Intercom usage differs widely in various global markets, according to Craig Szmania, CEO of 2N USA, a manufacturer of IP intercoms. In the North American market, intercom usage is relatively low compared to the Europe, Middle East, and Africa (EMEA) region, where intercoms are a more mature market. Security, convenience, systems integration and IP-versus-analog adoption are driving usage and growth to more than 20 percent year-over-year. More and more video-enabled IP intercoms are seen as an integral part of a system wide security and video solution, according to Szmania. “Our intercom portfolio targets all the major verticals, but we have had particular success in the education sector – K-12 and universities,” says Szmania. “These end users are looking for specific features in securing their campuses, providing convenience to their administrators, employing programmability for differing use scenarios throughout the campus, and integration to their telephony or other systems.” More and more video-enabled IP intercoms are seen as an integral part of a system wide security and video solution Szmania says the latter point is becoming a particular need in light of a requirement for campus-wide communication and coordination in emergency situations. “Our intercoms integrate seamlessly with third party solutions such as Cisco’s telephone systems that are the communication backbones of many schools and campuses,” he adds. IP-based Solutions In Residential Verticals Considering near-term growth potential, single family and multi-tenant residential verticals have fantastic opportunities for increased usage of door stations/intercoms in the United States, according to Szmania. The company has entered this space over the last several years and has grown to be a market leader in IP-based integrated solutions, especially in the home automation space. The adoption of IP networked solutions for condominiums and apartments is just taking off, driven in part by consumer demand for mobile-anywhere video, audio and door control. The service is also a driver for integrator/dealer adoption of the technology to provide recurring monthly revenue (RMR). 2N has also achieved triple-digit growth in commercial building installations over the past two years. Building owners, IT departments and security managers want and need a networked solution for control and security. 2N’s open platforms are a good fit, says Szmania. Read part 2 of our Security Intercoms series here
The new year comes with new opportunities for the security industry, but what technologies will dominate our discussions in 2020? Topics such as artificial intelligence (AI) and HCI (hyperconverged infrastructure) became familiar in conversations during 2019, and they are likely to dominate our thoughts again in the new year. But other buzzwords are also gaining steam, such as “blockchain” and “frictionless access control.” Connectivity and the cloud will also be timely technology topics as the industry evolves. We asked this week’s Expert Panel Roundtable: What technology buzz will dominate the security industry in 2020?
Products are the building blocks of the security industry. Historically much of the industry’s sales effort has been focused on highlighting product features and functionality. At the end of the day, however, an end user is less interested in the performance of any individual system component than in the system as a whole. Lately, the industry has embraced a changing sales approach by emphasizing systems rather than products. We asked this week’s Expert Panel Roundtable: What are the benefits of a transition from selling security products to selling security solutions?
MOBOTIX is making the next big advance in intelligent video technology, furthering its mission statement of going ‘Beyond Human Vision’. By launching its new MOBOTIX 7 open solution platform and the M73 high-end camera that uses it, the company is once again cementing its position as a pioneer in this technology. Supported by artificial intelligence and application solutions based on deep learning, the new generation of video cameras not only enables an unlimited set of functions; it also opens up brand new possibilities far beyond traditional video security. This means that the MOBOTIX systems remain fully reliable and secure, as cybersecurity and data security continue to have the highest priority. New Standards For Intelligent Video Technology The MOBOTIX 7 is by far our most powerful decentralized and secure modular IoT-video system" The M7 system platform and the M73 camera were presented to over 500 international technology and sales partners, as well as representatives of the press, at this year's MOBOTIX Global Partner Conference (GPC) in Mainz. "The MOBOTIX 7 is by far our most powerful decentralized and secure modular IoT-video system based on deep learning modules, and sets new standards for intelligent video technology," explained Hartmut Sprave, Chief Technology Officer at MOBOTIX AG, in his opening speech. "Our hardware and software are 'Made in Germany', and tailor-made camera apps provide limitless possibilities for expanding the MOBOTIX 7. This will revolutionize numerous IoT processes — not only for us, but for our technology partners and customers in various markets too," says Sprave. The MOBOTIX camera apps can detect when a building is in danger of becoming overcrowded Future market requirement Even at its launch, the MOBOTIX 7 already comes with pre-installed apps that are verified and certified by MOBOTIX and meet the highest standards in terms of cyber security. These apps are supported by artificial intelligence (AI) and deep learning, and cover a significant number of industry-specific, individual requirements. It is also possible for partners, customers or users to develop and program their own solutions and have these certified by MOBOTIX. "This means that the range is growing dynamically in response to customers' needs, so virtually any current and future market requirement can be met with a tailor-made application installed directly on a camera featuring the MOBOTIX 7 platform," explained Sprave. AI-based analytics One of the MOBOTIX camera apps can detect when a building is in danger of becoming overcrowded The new MOBOTIX video system is also suitable for our customers' very particular and individual challenges in specific areas: For example, one of the MOBOTIX camera apps can detect when a building is in danger of becoming overcrowded. In this case, the camera immediately and automatically triggers a diversion for any further persons wishing to enter the building, thus reliably preventing accidents and panic. By combining image sensors and environmental sensors with AI-based analytics, industrial enterprises can increase their production efficiency and improve fire prevention measures, for example. The object-based recognition of individual road users, such as trucks, cars or people, and their behavior, such as stopping, accelerating and so on, is enabled for traffic and transport applications. The information that is immediately available can improve the road safety for drivers and passengers, while enabling other road users to continue moving in an unobstructed flow. Video management software "Together with our partners, we aim to develop a multitude of other solutions based on artificial intelligence and deep learning to help predict events and facilitate the early introduction of effective countermeasures aimed at protecting the environment, buildings, systems, people or animals," said Sprave, the Chief Technology Officer. MOBOTIX offers a unique platform and thus facilitate the search for global partner network Partner Expo — Presentation of the Newest Partner Solutions and Technological Alliances In line with the motto of the GPC 2019—‘Evolution. It Continues With You’—and across a space of more than 200 square meters, 19 MOBOTIX technology and solution partners from the Partner Society are presenting their industry-specific and cross-industry complete solutions. These solutions cover the fields of industry solutions, video management software, IT infrastructure, AI-based video analysis and much more. Together with the Partner Society, MOBOTIX offers a unique platform and thus facilitate the search for global partner network by using intelligent components for individual requirements. MOBOTIX camera apps can detect when a building is in danger of becoming overcrowded Smart video technologies Artificial Intelligence and Deep Learning Pave the Way for Smart Video Technologies In his keynote speech, Thomas Lausten, CEO of MOBOTIX AG, highlighted the fact that camera functions based on artificial intelligence and deep learning are becoming increasingly important: "With Konica Minolta, we have a partner that provides leading technology. We also collaborate with other leading companies and institutions in research when it comes to artificial intelligence." We offer customers around the world access to applications that are perfectly tailored to their requirements" Thanks to the MOBOTIX system now being more open and our collaboration with strategic partners, the video security market is being expanded to include new solutions for a wide range of industries. "By developing and marketing specialized apps, we offer customers around the world access to applications that are perfectly tailored to their requirements. The profit models resulting from this new technology will open up almost unlimited opportunities for us and our partners in the market," predicted Lausten. Highest cyber security standards "When we unveiled the MOBOTIX 7 system platform and the once more ONVIF-conformant M73 camera, the feedback we received from our technology partners was overwhelming," Lausten was pleased to announce, adding that MOBOTIX expects to make many more innovative developments in intelligent applications that can be marketed worldwide. "With the MOBOTIX 7, we are launching one of the best IoT platforms for apps on the market. It meets the requirements of a wide variety of industries," says CEO Lausten. "Thanks to the MOBOTIX 7, the M73 and all subsequent IoT camera models will have no limits. It goes without saying that protecting our customers' data remains our top priority in all of these endeavors — and as you would expect, the M73 also meets the world's highest cyber security standards." Read more about MOBOTIX 7 here.
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