Axis is continuing to grow at a fast pace. To serve a growing customer base in the best way possible, Axis has organized its sales organization into three geographical head regions – Americas (North and South America), EMEA (Europe, Middle East and Africa) and APAC (Asia Pacific). This global sales organization will now be led by Peter Lindström. Experience and new role Peter Lindström will lead the Axis global sales organization, including the company’s three head regions For the last ten years, Peter Lindström has led the New Business initiative at Axis, and prior to that, he was Regional Director within the sales organization. He has been a member of the Axis management team since 2016. In his new role, Peter Lindström will lead the Axis global sales organization, including the company’s three head regions, together with a dedicated Vice President for each region. Vice President for Americas is Fredrik Nilsson, a role he has had since 2016. In EMEA, Anna Forsberg has stepped in as acting Vice President during Verena Rathjen’s maternity leave. And at the beginning of May, Boudewijn Pesch joined Axis to become Vice President for APAC. Authority comments “Now that we have established our head regions, I feel confident that Peter is the right person to lead our sales organization going forward. He has successfully built and developed New Business into an important department at Axis. That experience will be of great value when developing our sales operations,” says Ray Mauritsson, President and CEO of Axis. “I look forward to take on the responsibility for our global sales organization. We will continue the work of building our organizations in the regions. Our ambition and goals of being closer to the customer is something that we already are doing well today, but I believe we can strengthen this even further. Our organization today is a team of great colleagues enjoying working closely with our customers and partners – I look very much forward of being a part of and leading this global team,” says Peter Lindström.
Axis Communications have hired a new recruit. As vice president for Europe, Middle East and Africa (EMEA), Verena Rathjen will take responsibility for Axis’ long-term success in the region, and ensure the strategic direction of the company’s expanded solution offering in a growing market. "Axis is a fast-growing company, with a continuously-expanding portfolio of products and solutions. Naturally, we need to develop our organization to further strengthen our leading position in a growing and changing market. The EMEA region is big and diverse and shows a lot of opportunities. Verena Rathjen will have a vital role in driving the strategic expansion of Axis’ business in this market and working together with very strong regional management teams,” says Bodil Sonesson, Vice President for Global Sales at Axis. Focusing On Smart Solutions Prior to joining Axis, Verena Rathjen’s most recent position was as Vice President at lighting company LEDVANCE, where she was responsible for the global SMART business and defining portfolio and business strategies for the LED business in Europe. She was also a member of the Supervisory Board of LEDVANCE and brings extensive experience from different management positions at Siemens and OSRAM, where she, among other things, actively promoted the shift towards smart solutions and services based on the Internet of Things. Business Growth And Value “My ambition and passion is to work with skilled and smart people to drive business growth and create value for our society. Axis’ vision to contribute to a smarter and safer world is in that matter highly relevant, and the strong company values were an instant fit to mine. I am therefore excited to further develop our portfolio across EMEA to create value for our customers and all of us in our daily lives,” says Verena Rathjen. Vice President EMEA is a newly created position at Axis. Verena Rathjen joined the company at the end of 2017 and is based at Axis Munich office. She reports to Axis VP Global Sales Bodil Sonesson.
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