SAFR from RealNetworks, Inc., the world’s premier facial recognition and computer vision platform for live video, has announced the appointment of José Larrucea as Senior Vice-President of International Sales covering both Sales and Business Development in the EMEA and Latin America regions. Following his success building the SAFR business in Latin America, Larrucea will now also be responsible for driving the company’s ambitious growth plans throughout EMEA. AI technology industry expert Larrucea, who joined RealNetworks in 2017 as Vice-President for Latin America, brings over 20 years’ experience working in technology startups in Europe and consolidated companies in Latin America where he held C-Level positions at various Naspers-invested companies in Brazil. “Under José’s leadership, SAFR has grown its market presence at a rapid rate in Brazil and throughout Latin America. With his industry connections, deep understanding of the markets we serve, and the fact that Jose speaks Spanish, Portuguese, English and French fluently, he is uniquely qualified to expand SAFR’s adoption in the fast growing EMEA markets,” said Massimiliano Pellegrini, President at RealNetworks. SAFR AI-powered facial recognition SAFR is an AI-powered facial recognition solution, optimized for live video SAFR is an AI-powered facial recognition solution, optimized for live video and architected to economically scale with high performance and rapid processing to detect and match millions of faces in real time. SAFR’s 99.9% accuracy rate, according to NIST latest results, is balanced by high performance that delivers results 3-5 times as fast as competing facial recognition algorithms. “The rapid adoption of a top-performing Facial Recognition solution like SAFR, coupled with smart processes, brings key benefits to multiple industries where situational awareness, efficiency in checkpoints and process streamlining are needed. I look forward to expanding SAFR’s AI capabilities and RealNetworks’ know-how into Europe,” said Jose Larrucea. Facial recognition systems He adds, “Europe, as much as Latin America, is proving to be an excellent market that requires top-of-class solutions in both technology performance and ethical practices.” Jose Larrucea, who is a Spanish national, holds a bachelor’s degree in communications from the University of the Basque Country and a master’s degree in e-Business from the Polytechnic University of Catalonia.