Colleen Glaeser

Colleen Glaeser
Global Marketing Director, AxxonSoftColleen Glaeser is the Global Marketing Director at AxxonSoft. Colleen is a professional with strategic insight and innovation in the technology sector for over 25 years. Prior to joining AxxonSoft, Colleen served as CEO at DCSS, South Africa.
Articles by Colleen Glaeser
The coronavirus pandemic has brought about an unprecedented crisis for businesses and individuals. It has also created a new normal, notwithstanding the disruption to our lives, ultimately changing life as we knew it. However, our resilience as humans will ensure that we survive and become better, stronger, and more determined than ever before. As I mentioned, both businesses and individuals have struggled significantly to balance the need for safety versus survival. But at AxxonSoft, we remain committed to keeping our people safe, while ensuring that our support and commitment to our clients are not compromised. Ensuring business continuity At AxxonSoft, our vision has always been to ensure business continuity through enhanced safety and video surveillance offerings. Adhering to the COVID-19 regulations, we are prescribing to social distancing to slow the spread of the virus. As such, we are utilising this time to ensure that our service offering is optimized to afford our clients the ability to repurpose and extend their remote working viabilities. As an essential service provider, we have ensured that we are providing the right tools to our clients to comply with regulations. Our video analytics and face recognition services have no reliance on on-site control rooms and, therefore, clients’ security solutions and personal safety are not compromised. Innovation reimagined During these precarious times, our focus remains on support and service. Our development team continues to work tirelessly to ensure that you can use our software during the lockdown and have accelerated innovation to this end. While we must maintain social distancing, we can and will still be of service to our community Therefore, we are proud to present version 4.11 of the Intellect PSIM, which offers our clients a neural network-based analytical tracker which recognises specific types of objects, such as humans and vehicles. We have also equipped this version with video wall management interface, automatic object tracking and a web reporting subsystem. Behavioral analytics generates data by detecting specific postures, like crouching, shooting or any potentially dangerous scenario. Our surveillance software operates on a three-pronged approach: calibration, detection and measurement, offering a comprehensive bird’s-eye view to clients. This upgrade also upholds mandated social distancing measures and keeps any face-to-face meetings to a minimal. The silver lining is that you can even use this technology when the pandemic is over. Now that’s what I call experiencing the next with AxxonSoft! Finding solutions to the challenges Our specialist technology and frontline technical support staff will ensure that your business is protected during and post-lockdown. We will continue to ensure that we provide solutions to the new challenges that the coronavirus brings, ensuring that our clients can emerge stronger and more responsive to any changes in the future. Our surveillance software operates on a three-pronged approach: calibration, detection and measurement While we must maintain social distancing, we can and will still be of service to our community. After all, change is not just about technology but about mastering mindsets. The COVID-19 disaster has demanded that businesses embrace tech disruptions as early as possible and apply technology in imaginative ways to define the new world of work. Until next time, stay safe!
News mentions
Spearheaded by the newly appointed Global Marketing Director Colleen Glaeser, the powerhouse AxxonSoft team will be exhibiting at Security Essen in Germany, one of Europe’s largest security and surveillance exhibitions, between 25 and 28 September 2018. Cutting-Edge Technology They will be demonstrating the company’s cutting-edge technology in a real-world environmentWhile AxxonSoft, a global provider of security and surveillance for over 15 years, is no stranger to Security Essen, having had a presence at the expo for the past few years, the team look forward to making this year’s show the most successful one yet. They will be demonstrating the company’s cutting-edge technology in a real-world environment, giving visitors the opportunity to experience some of AxxonSoft’s award winning solutions such as the company’s AI and neural network analytics in action — deep learning-based face and license plate recognition, fire and smoke detection, and an object classification algorithm that identifies people among moving objects. Showcasing HD Cameras And Cloud Service Furthermore, AxxonSoft will be showcasing an array of cutting-edge technology namely; The powerful capabilities of instant intelligent search in recorded video 100 Full HD cameras on one client in best quality The TimeCompressor which packs all motion events from a 1-hour video into a short video clip with patented scene synopsis The new AxxonNet cloud service AxxonSoft believes in harnessing their expertise in the industry to build personalized business relationships with their clientsApart from AxxonSoft’s revolutionary solutions, which are available in over 100 countries through over 5,800 partners, the global team will be focusing their attention on creating solid relationships with their European clientele, both old and new, while in Germany. The team believes in taking their offering a step further by harnessing their expertise in the industry to build personalized business relationships with their clients. Building Long-Lasting Relationships With Partners “Our presence at Security Essen will afford us the opportunity to cement long lasting relationships with our valued European partners on a one-to-one basis. We believe in taking a personalized approach to meeting the needs of both our clients and partners globally,” says Glaeser Given that Security Essen attracts visitors from all over Europe, the AxxonSoft stand will be home to the Business Development Managers from all regions represented, and will be available to engage with the visitors in their chosen language. “We really believe that in order to compete and drive impact in Europe while maintaining our ethos of ‘personalized service’, there is a need to conduct business in our clients’ official languages,” concludes Glaeser.
According to Save The Rhino statistics, over 1000 rhinos are killed annually in South Africa. These harrowing poaching statistics display a gloomy future for survival of this beautiful species. While many attempts have been undertaken over the past ten years to combat the devastating results of poaching, the country has not yet seen a steady decline in numbers year-on-year. It is with this knowledge that AxxonSoft’s Global Marketing Director, Colleen Glaeser, who is based in South Africa, decided to create a strategical and proactive anti-poaching approach, utilising the tools at her disposal, assisting a country in dire need of assistance. While Deep Learning, using Artificial Intelligence and neural network analytics in its algorithm, is not new to the security and surveillance industry, Colleen and the team at AxxonSoft global took the technology a step further, developing and implementing the software to help differentiate between humans and animals. Identifying Actual Poaching Threats AxxonSoft’s surveillance software, which leverages Artificial Intelligence and Deep Learning technology now alerts the operators in the control room to an immediate poaching threat The implementation of this technology in game reserves and parks across South Africa has certainly been a game-changer regarding the war against poaching. For two reasons namely; this neural network solution can identify actual poaching threats (distinguishing poachers from their prey) while providing a proactive surveillance solution as opposed to a reactive one. Predominately utilised for face and license plate recognition, Deep Learning technology has never been adapted to tell the difference between humans and animals. Prior to the incorporation of Deep Learning in anti-poaching surveillance, software often failed control rooms and response units in that false alarms were on many occasions, set off by animals, insects and weather. Control rooms were not able to tell the difference between an actual threat and a false alarm, which often resulted in exhausting resources as teams were dispatched for animals who had touched the fence while grazing in their natural habitat. AxxonSoft’s leading surveillance software, which leverages Artificial Intelligence and Deep Learning technology now alerts the operators in the control room to an immediate poaching threat as poachers try and breach the fence perimeter to enter the reserve or park. Proactive Surveillance Solution AxxonSoft’s Deep Learning technology provides a proactive solution to surveillance whereas previous systems were somewhat archaic and reactive in their response to real threats Global Marketing Director for AxxonSoft, Colleen Glaeser says, “Our Deep Learning technology has been extremely successful thus far in telling the difference between animals and humans as the neural network algorithm can identify, through certain indicators, whether a human or animal has set off the alarm. If the software detects a human, the operations team is immediately notified and a dispatch team is sent to the scene in question.” Furthermore, AxxonSoft’s Deep Learning technology provides a proactive solution to surveillance whereas previous systems were somewhat archaic and reactive in their response to real threats. Due to expansive terrain and limited resources, rangers and antipoaching units often get to the scene of the crime too late. With the AxxonSoft technology, as soon as the breach occurs, cameras will identify if the breach has been caused by an animal or human, and the control room is immediately notified as to where the occurrence has taken place in the reserve or park. The dispatch team is given the necessary information and they head to the site where the occurrence has taken place. Real-Time Identification Of Threats By utilising this technology, we have been able to take a proactive approach, identifying the threat in a real time situation" The beauty about Deep Learning and Neural Network analysis is in its ability to learn and understand the conditions which lead up to an event, and that ultimately allows us to prepare for threats or potential breaches when the known conditions are met. “AxxonSoft’s technology has proved very successful in preventing killings as the team is able to get to the scene of the crime quickly. “By utilising this technology, we have been able to take a proactive approach, identifying the threat in a real time situation. The AxxonSoft team and I really believe this anti-poaching solution can aid in the war against poaching and drastically bring down the upsetting statistics. I can attest to the fact that we have seen great success in curbing poaching,” concludes Glaeser.
AxxonSoft technology speaks to product simplicity, ease-of-use and advanced functionality during the FIFA World Cup in Russia. Within the framework of preparation for the 2018 FIFA World Cup in Russia, AxxonSoft's tech support customized settings on more than 1,350 video channels at 3 stadiums and at a central monitoring station to meet the Ministry of Internal Affairs' needs through a centralized monitoring system. AxxonSoft, in collaboration with this global high caliber event, launched this state-of-the-art technology system within just 1 month, utilizing team members to rollout. Videos were streamed from stadiums and surrounding territories, fan zones, and other locations deemed critical from the point of security Situational Video Analytics AxxonSoft's Intellect software managed a total of 960 video surveillance channels at Samara Arena, Mordovia Arena, and RZD Arena — the latter of which was used as a training base for referees. 250 of those channels employed AxxonSoft's situational video analytics to monitor the stadiums, 41 license plate recognition channels to monitor vehicle traffic, and 9 facial recognition channels to monitor for individuals prohibited from accessing the stadiums. Video monitoring was also integrated with access control, fire and security alarm systems. The Ministry of Internal Affairs' central monitoring station, powered by AxxonSoft's Intellect PSIM platform, pooled over 390 video channels from all 11 World Cup host cities with video feeds displayed on an interactive map. Videos were streamed from stadiums and surrounding territories, fan zones, and other locations deemed critical from the point of security for participants and guests of the World Cup. Integrated Access Control Software The World Cup stadium security project included requests to integrate access control software, as well as develop a screen manager to adaptably manage camera layout and the video wall. These functions were successfully implemented at the World Cup stadiums and will be incorporated in Intellect 4.11.0. Over 9,000 Intellect-powered video surveillance cameras were used to monitor the security of over 2 million spectators The Intellect PSIM platform was employed in various areas of 10 out of the 12 stadiums where 49 World Cup matches were played. Over 9,000 Intellect-powered video surveillance cameras were used to monitor the security of over 2 million spectators who attended the games. AxxonSoft software was also widely used at training camps, fan zones, transportation infrastructure, and other sites where teams and fans arrived and moved around the country. Advanced Stadium Security Technology “The team at AxxonSoft were really excited to be part of a project of this caliber. We were able to demonstrate product simplicity, ease-of-use and advanced functionality through our stadium security technology. The FIFA World Cup was a great success in Russia and just proves how we can work together with top agencies and companies to provide a safe environment for all,” says Global Marketing Director for AxxonSoft, Colleen Glaeser. FIFA president Gianni Infantino called the 2018 World Cup the best in its history. In addition to commenting on match attendance and television viewership numbers, Infantino gave high praise to the quality of infrastructure and security.
Experts sections
How To Ramp Up Perimeter Security With License Plate Reader Technology
DownloadSolve Access Control Challenges in the Healthcare Sector
DownloadGetting the Most Value From Software Subscription Agreements
DownloadShifting Trends in Operation Centers and Control Rooms for 2021
Download