Switchers & Switches - Expert commentary

Will Network Requirements Help You Build Your Business Or Put You Out Of Business?
Will Network Requirements Help You Build Your Business Or Put You Out Of Business?

Once upon a time, providers had end-to-end control when deploying a physical security platform, which is not the case anymore when we consider the modernization to IP. When considering the move to IP physical security, the provider needs to ensure the customer has a robust PoE backbone to connect the IP security device back to the application. Network readiness requirements have complicated IP security deployments, making it challenging for current providers while opening the door to new competitors. Competition is increasing Network providers see the move to IP as an opportunity to expand their wallet share. As the trusted advisors to IT teams, network providers leverage their position to win over the physical security business. As the time, cost, and complexity increases to move a customer to IP; providers need to expand their offering, considering the decline in endpoint revenue margins (the "race to the bottom"). Unfortunately, PoE networks are becoming increasingly complex as IoT endpoints are continually introduced to the network. Before the IP/IoT deployment can occur, the network provider (now your competition as well) will have the opportunity to edge you out and offer an IP/IoT solution with the network. The traditional approach is outdated They have standardized this cookie-cutter solution that may work for some, but not for all While we accept that we are collectively relying on our networks to support an increasing number of devices and applications, many have not considered the local area network's evolution. Organizations no longer only connect data terminals and printers to the network - they connect all manner of intelligent devices, including Wi-Fi access points, cameras, phones, access control, lighting, intercoms, and more. Many traditionalists will recommend the rip-and-replace of existing infrastructure while layering all IoT devices on the same network. They have standardized this cookie-cutter solution that may work for some, but not for all. What if there was a better way? Create the best outcome for you and your customer Let's start by thinking about the customer's desired outcome. The customer wants new capabilities within an acceptable ROI. Given the complications surrounding COVID-19, these organizations may require solutions very quickly to operate safely and within governmental guidelines. However, these organizations first need to establish a LAN framework without high costs, disruption to business, or complexity. They do not want to compromise network security or their business. They do not want network requirements to account for the majority of their budget as there is no ROI in infrastructure. The infrastructure supports the ROI gained from the devices and applications it enables. How do we provide a network solution that addresses both the customer and the provider's needs? Customers need a network that: Eliminates competitive pressures, giving providers end-to-end control over the network and the entire digital transformation experience. Shorten sales and deployment cycles to simplify network readiness and reduce the budget allocation towards infrastructure. Focus on device and application implementation and adoption to improve the customer's ROI. Build a physically separate PoE backbone for IP/IoT applications to maximize network security and performance while simplifying ongoing management. Eliminate the dependency on other providers. Advice from Albert Einstein We cannot solve a problem using the same kind of thinking we used when we created it" To help achieve these outcomes, I encourage you to accept some advice from Albert Einstein. Einstein once said, "The only thing that interferes with my learning is my education." Sometimes we are unwilling to accept new ideas because of preconceived notions about how things "ought to be done." We must embrace innovation and challenge our best practices that are based on past education. Einstein also said, "We cannot solve a problem using the same kind of thinking we used when we created it." Sometimes we must challenge ourselves to think differently by using innovations to create better outcomes for our businesses and customers. Consider this for a second: are you focused on the problem rather than finding a unique alternative solution? Einstein defined insanity as "doing the same thing over and over and expecting different results." Your customers are all unique with different digital transformation challenges and objectives. The cookie-cutter, rip-and-replace method has not worked for all. If it did, every organization would have all the IP and IoT solutions they need. It's time to consider a fresh new approach that may challenge your education. Don't let our education get in the way of your learning! Looking to innovation and modern solutions The idea of The Modern LAN, introduced by Frost & Sullivan, aims to present a paradigm shift in LAN design for IP and the IoT. The whitepaper, available for free using the link above, offers an enhancement to traditional LAN design to address IP and IoT devices' specific needs. Today, we connect more than just data terminals, and we must design our networks accordingly. Instead of starting with the network, Modern LAN design suggests starting with the endpoint requirements and building a network to address these considerations. One of the foundations of Modern LAN design is to consider all networking innovations available. NVT Phybridge PoE innovations allow you to leverage different cable types, including coax, single-pair UTP, and multi-pair UTP cabling, to enable IoT devices at much greater distances than traditional switches. Aligned with Modern LAN design, you can transform the existing network into a robust and secure PoE backbone instead of removing and replacing the reliable infrastructure. PoE switch solutions PoE switch solutions leverage different core technology that vary in capability and effectiveness I know what you may be thinking: Am I compromising on network performance by leveraging these innovations? The answer is: it depends on the technology. PoE switch solutions leverage different core technology (Homeplug, VDSL, ADSL, Ethernet, etc.) that vary in capability and effectiveness. For more than 15 years, NVT Phybridge has been a global pioneer in long-reach PoE technology. We were the first company to develop a switch that delivered Ethernet and PoE over a single pair of UTP wire with up to 1,200ft (365m) reach, which is four times the reach of standard switches. We have spent the last 15 years surprising the industry with our capabilities and satisfying customers with our technology. Performance is paramount We understand that innovation is met with scrutiny and skepticism. We also know that some companies make claims that they cannot back up, which can sometimes shed a negative light on an entire industry or product category. However, our enterprise-grade networking solutions have helped thousands of customers modernize to the next generation of intelligent devices without high costs, complexity, or disruption to their business. For example, our CLEER24 switch is a 24-port Ethernet over Coax innovation that delivers Ethernet and PoE+ over a single coax cable with up to 6,000ft (1,830m) reach, which is 18-times the reach of a standard switch.  Transform network readiness requirements into an opportunity to grow your business! Be a thought leader, leverage Modern LAN design, and introduce NVT Phybridge PoE innovations to your customers. It's time to change the conversation around LAN design and improve the outcome for you and your customers.

Will Network Requirements Help You Build Your Business Or Put You Out Of Business?
Will Network Requirements Help You Build Your Business Or Put You Out Of Business?

Once upon a time, providers had end-to-end control when deploying a physical security platform, which is not the case anymore when we consider the modernization to IP. When considering the move to IP physical security, the provider needs to ensure the customer has a robust PoE backbone to connect the IP security device back to the application. Network readiness requirements have complicated IP security deployments, making it challenging for current providers while opening the door to new competitors. Competition is increasing Network providers see the move to IP as an opportunity to expand their wallet share. As the trusted advisors to IT teams, network providers leverage their position to win over the physical security business. As the time, cost, and complexity increases to move a customer to IP; providers need to expand their offering, considering the decline in endpoint revenue margins (the "race to the bottom"). Unfortunately, PoE networks are becoming increasingly complex as IoT endpoints are continually introduced to the network. Before the IP/IoT deployment can occur, the network provider (now your competition as well) will have the opportunity to edge you out and offer an IP/IoT solution with the network. The traditional approach is outdated They have standardized this cookie-cutter solution that may work for some, but not for all While we accept that we are collectively relying on our networks to support an increasing number of devices and applications, many have not considered the local area network's evolution. Organizations no longer only connect data terminals and printers to the network - they connect all manner of intelligent devices, including Wi-Fi access points, cameras, phones, access control, lighting, intercoms, and more. Many traditionalists will recommend the rip-and-replace of existing infrastructure while layering all IoT devices on the same network. They have standardized this cookie-cutter solution that may work for some, but not for all. What if there was a better way? Create the best outcome for you and your customer Let's start by thinking about the customer's desired outcome. The customer wants new capabilities within an acceptable ROI. Given the complications surrounding COVID-19, these organizations may require solutions very quickly to operate safely and within governmental guidelines. However, these organizations first need to establish a LAN framework without high costs, disruption to business, or complexity. They do not want to compromise network security or their business. They do not want network requirements to account for the majority of their budget as there is no ROI in infrastructure. The infrastructure supports the ROI gained from the devices and applications it enables. How do we provide a network solution that addresses both the customer and the provider's needs? Customers need a network that: Eliminates competitive pressures, giving providers end-to-end control over the network and the entire digital transformation experience. Shorten sales and deployment cycles to simplify network readiness and reduce the budget allocation towards infrastructure. Focus on device and application implementation and adoption to improve the customer's ROI. Build a physically separate PoE backbone for IP/IoT applications to maximize network security and performance while simplifying ongoing management. Eliminate the dependency on other providers. Advice from Albert Einstein We cannot solve a problem using the same kind of thinking we used when we created it" To help achieve these outcomes, I encourage you to accept some advice from Albert Einstein. Einstein once said, "The only thing that interferes with my learning is my education." Sometimes we are unwilling to accept new ideas because of preconceived notions about how things "ought to be done." We must embrace innovation and challenge our best practices that are based on past education. Einstein also said, "We cannot solve a problem using the same kind of thinking we used when we created it." Sometimes we must challenge ourselves to think differently by using innovations to create better outcomes for our businesses and customers. Consider this for a second: are you focused on the problem rather than finding a unique alternative solution? Einstein defined insanity as "doing the same thing over and over and expecting different results." Your customers are all unique with different digital transformation challenges and objectives. The cookie-cutter, rip-and-replace method has not worked for all. If it did, every organization would have all the IP and IoT solutions they need. It's time to consider a fresh new approach that may challenge your education. Don't let our education get in the way of your learning! Looking to innovation and modern solutions The idea of The Modern LAN, introduced by Frost & Sullivan, aims to present a paradigm shift in LAN design for IP and the IoT. The whitepaper, available for free using the link above, offers an enhancement to traditional LAN design to address IP and IoT devices' specific needs. Today, we connect more than just data terminals, and we must design our networks accordingly. Instead of starting with the network, Modern LAN design suggests starting with the endpoint requirements and building a network to address these considerations. One of the foundations of Modern LAN design is to consider all networking innovations available. NVT Phybridge PoE innovations allow you to leverage different cable types, including coax, single-pair UTP, and multi-pair UTP cabling, to enable IoT devices at much greater distances than traditional switches. Aligned with Modern LAN design, you can transform the existing network into a robust and secure PoE backbone instead of removing and replacing the reliable infrastructure. PoE switch solutions PoE switch solutions leverage different core technology that vary in capability and effectiveness I know what you may be thinking: Am I compromising on network performance by leveraging these innovations? The answer is: it depends on the technology. PoE switch solutions leverage different core technology (Homeplug, VDSL, ADSL, Ethernet, etc.) that vary in capability and effectiveness. For more than 15 years, NVT Phybridge has been a global pioneer in long-reach PoE technology. We were the first company to develop a switch that delivered Ethernet and PoE over a single pair of UTP wire with up to 1,200ft (365m) reach, which is four times the reach of standard switches. We have spent the last 15 years surprising the industry with our capabilities and satisfying customers with our technology. Performance is paramount We understand that innovation is met with scrutiny and skepticism. We also know that some companies make claims that they cannot back up, which can sometimes shed a negative light on an entire industry or product category. However, our enterprise-grade networking solutions have helped thousands of customers modernize to the next generation of intelligent devices without high costs, complexity, or disruption to their business. For example, our CLEER24 switch is a 24-port Ethernet over Coax innovation that delivers Ethernet and PoE+ over a single coax cable with up to 6,000ft (1,830m) reach, which is 18-times the reach of a standard switch.  Transform network readiness requirements into an opportunity to grow your business! Be a thought leader, leverage Modern LAN design, and introduce NVT Phybridge PoE innovations to your customers. It's time to change the conversation around LAN design and improve the outcome for you and your customers.

Surge Protection For Security Installations: 2017 Saw Increased Investment
Surge Protection For Security Installations: 2017 Saw Increased Investment

In 2017, DITEK saw how power surges from the many natural disasters that took place damaged many businesses. In a natural disaster, or even everyday business operations, a facility’s entire investment in security, life safety and surveillance systems technology can be disabled or rendered useless in a few seconds. Surge protection solutions can mitigate those risks and protect security investments. Proactive Approach To Risk Mitigation Throughout 2017, we also witnessed a change in how enterprises view surge protection, which included how investments are being made in surge protection to protect valuable security, life safety and surveillance systems, while also reducing downtime, manpower costs, liability vulnerabilities, and possibly compliance issues that can force businesses to actually cease operations. Effective security management is about mitigating risks. But risks cannot be mitigated without a proactive approach. Enterprises and integrators, who take the time to assess risk and to develop a strategy to incorporate effective detection, deter and response criteria to protect physical assets will be successful in 2018. 2018 And Beyond That strategy includes designing surge protection into new security systems, while also adding surge protection to existing systems. Enterprises and security integrators who implement a surge protection strategy during security planning processes – or after – will be exercising prevention and mitigation, and they will be successful in 2018 and beyond.  Surge protection devices have an untapped potential for enterprise surveillance and security systems In 2017, Ditek continued to offer security end users a solid surge protection solution. We also successfully educated system integrators, who are seeking value-added products or services to incorporate into their portfolios, on the importance of surge protection devices. Educating Security Integrators We believe that surge protection devices have an untapped potential for enterprise video surveillance and security systems, because they can and do meet safety and security challenges that have been rarely identified in the past. We are looking forward to 2018, when we will continue to develop new surge protection products – including a new product engineered to protect up to twelve individual fuel dispensers, which is critical to the financial operation of convenience stores. We will also continue to educate security integrators about the importance of including surge protection in the design/build RFP, to not only secure an enterprise’s valuable security equipment, but also to help integrators to differentiate their capabilities and knowledge from the competition.

Latest IDIS news

IDIS Announces Integration Of Its End-To-End Video Technology Solutions With Gallagher’s Access Control Solutions
IDIS Announces Integration Of Its End-To-End Video Technology Solutions With Gallagher’s Access Control Solutions

IDIS has announced powerful and affordable options for integrating video, access control, life safety, and building management systems between its end-to-end video technology solutions with Gallagher’s access control solutions. This powerful off-the-shelf integration, from Korea’s renowned video manufacturer, gives systems integrators and end users everything that they need for complete, future-proofed site control. It enables straightforward integration of powerful security management platforms, removing cost and complexity. Gallagher Command Centre The Gallagher Command Centre access control and security management platform can be integrated with IDIS’s DirectIP range of NVRs and cameras, as well as its family of analog DirectCX HD-TVI recorders and cameras. This allows customers to mix-and-match IP and analog systems, including leveraging coax cabling if they need to. Users can choose between the free IDIS Center VMS, ideal for small-to-medium applications up to 1024 devices, or the fully-featured and enterprise-level IDIS Solution Suite that is both modular and scalable, allowing users to manage unlimited devices and unlimited sites, without the associated price tag. Enterprise-level integrated solutions There is growing demand for enterprise-level integrated solutions that combine the latest video and access technology, but that offer reduced upfront costs and lower total cost of ownership (TCO) long term. Customers also want greater system flexibility and adaptability, across longer lifecycles. Operationally, there are significant advantages for customers upgrading from siloed solutions. For example, seamless integration of access control with video enables instant verification of events, such as forced doors, with camera views automatically presented to system controllers. Security management system Integration of Gallagher Command Centre with IDIS opens up an easy route for customers" With integrated solutions, alarms from doors, cameras, and other devices are pulled onto one platform, making it easier for operators to respond and reducing the likelihood of incidents being missed. The operational benefits increase as more technologies are integrated, from fire and HVAC to elevator controls, building management, and wider corporate systems. “Integration of Gallagher Command Centre with IDIS opens up an easy route for customers, who want unparalleled control over every aspect of site security, alongside the AI intelligence advantages that come with IDIS Deep Learning Analytics,” said Mitch Parsons, Business Development Manager for Gallagher Security Europe. COVID-safe site solutions The growing toolkit of smart video capabilities now includes COVID-safe site solutions, enhanced security monitoring, and review tools, and advanced business intelligence analytics that help to optimize operational efficiency. “Seamless, off-the-shelf interoperability between IDIS and Gallagher offers integrators and end-users everything they need to create complete, future-proofed security management platforms, without compromising on functionality,” said Jamie Barnfield, Senior Sales Director for IDIS Europe. Off-the-shelf corporate security Jamie Barnfield adds, “Systems integrators can now offer customers an affordable, efficient, and off-the-shelf corporate security and safety solution that encompasses enterprise-level video, access control, life safety, visitor management, and building management.”

IDIS Appoints Two Senior Executives To Expand Video Projects Capability In MENA Region And Turkey
IDIS Appoints Two Senior Executives To Expand Video Projects Capability In MENA Region And Turkey

Korea’s renowned video technology solutions provider, IDIS is stepping up its presence in key growth markets in the Middle East, North Africa (MENA) and Turkey regions, with the confirmation of two senior appointments. Overseeing the new video projects and growing market potential in the country of Turkey, Koray Ozyildirim has been appointed as Country Manager. Koray is working closely with IDIS’s established supply network and will also develop relationships with major Turkish security installers, including new IDIS integration partners, as well as supporting customers in the wider market. Solutions sales expert Koray will bring this vast experience with him, as he promotes IDIS’s end-to-end video solutions Koray Ozyildirim brings with him a track record of solutions sales success gained from various roles with vendors, who specialize in converged and smart city technology, as well as ten-year tenure experience with a renowned European surveillance manufacturer. Koray will bring this vast experience with him, as he promotes IDIS’s end-to-end video solutions for banking, retail, education, logistics, and other private, and public sector sectors. Network cameras, recorders, and VMS provider Koray Ozyildirim stated, “IDIS’s full line up of network cameras, recorders, enterprise-level VMS and deep learning analytics is viewed positively in Turkey. There’s real appetite for Korean-made high-performance end-to-end solutions to meet sector specific needs and deliver on the promise of future-proof scalability and a low total cost of ownership.” He adds, “I am delighted to now be leading IDIS operations in Turkey and supporting integration partners as we meet this demand.” Koray Ozyildirim will report to Dennis Choi, IDIS’s newly promoted General Manager for the MENA (Middle East and North Africa) region. Dennis Choi first joined IDIS in 2013, as a Sales Manager for Europe, when he was also actively involved in the launch of the IDIS brand globally. Long-term security partnerships across Europe Dennis Choi was instrumental in establishing long-term partnerships across Europe and emerging markets with distributors and large systems integrators. He now brings the same focus and expertise to his role, overseeing operations in the Middle East and North Africa regions, and building on recent major successes in the MENA region. “IDIS has grown our presence here consistently, year on year, since entering the Middle East market in 2014,” said Dennis Choi, adding “We passed another milestone this year when we were named best security equipment manufacturer in the OSPA awards, and we have earned market trust by working with our integration partners, to deliver end-to-end solutions in sectors, including retail, hospitality, and finance.” SAMA compliant solution The company has also seen recent success with global retail brands across The Levant Two years ago, IDIS video was chosen for the largest ever upgrade project undertaken in the region’s banking sector, a Saudi Arabia Monetary Authority (SAMA) compliant solution for the National Commercial Bank in Saudi Arabia, and has been used to secure the Central Bank of Jordan, as well as other risk-critical sites. The company has also seen recent success with global retail brands across The Levant, which is now moving to adopt IDIS Deep Learning Analytics, to increase their surveillance investment and gain valuable insight into customer behavior. Cyber-secure technology Dennis Choi said, “Our growing list of successful projects demonstrates the appeal of IDIS’s robust, cyber-secure technology with built-in failover, which allows users to comply with the most stringent standards, while our highly accurate AI solutions are allowing customers to overcome common challenges and meet specific security, safety, and operational requirements.”

Customers Gain From Reduced Liabilities As IDIS And VMI Extend Remote Monitoring Capability With Deep Learning Analytics
Customers Gain From Reduced Liabilities As IDIS And VMI Extend Remote Monitoring Capability With Deep Learning Analytics

Buyers of video technology are focusing increasingly on business protocol enforcement applications, in addition to traditional security, says IDIS America and virtual guarding and monitoring service partner Virtual Management Intelligence (VMI). The two companies are working together to deliver AI-supported remote surveillance services, including business operations monitoring, in sectors such as transportation, warehousing, cannabis production, food processing, banking, and finance. Improve monitoring of vehicle safety checks In transportation, for example, IDIS video is being used by VMI to improve monitoring of 24-point vehicle safety checks which must be carried about by drivers to ensure compliance with Department of Transportation (DoT) requirements. At high-security locations such as banks, the company is helping to streamline and adhere to opening and closing protocols. And, in major industrial applications - from coffee roasting to food processing - its monitoring services are underpinning both safety and production line efficiency. Delivering enterprise-level monitoring “These are applications where customers want video technology to focus on the wider wellbeing of their business operations, and to reduce their liabilities,” says San Kim, VMI, Operations Director. IDIS Deep Learning Analytics (IDLA) to deliver enterprise-level monitoring to more customers more affordably  “Security is still a key requirement but there is a growing realization that cameras can be used for so much more. VMI is using IDIS end-to-end video solutions, including IDIS Deep Learning Analytics (IDLA) to deliver enterprise-level monitoring to more customers more affordably,” he notes. “IDLA’s automated detection tools – including line-cross, loitering, and object detection – are taking pressure off VMI’s monitoring teams and helping them give users of all sizes access to the kind of customized 24/7 surveillance that was traditionally only available to large corporations with dedicated control room operations.” IDIS video tech “This is also helping users cut their insurance liabilities and reduce their litigation risks,” Kim adds. “Our clients can now contact any of our operators and say, ‘I had a slip in one of my lobbies. Can you back up the relevant cameras, upload the recordings to a particular folder on our FTP, send a link to the store manager, and also include it on a report to our insurers as soon as possible?” The comparatively long operational life of IDIS video tech, its straightforward maintenance and upgrade paths, along with its ease of use for VMI’s customers, are also proving to be valuable in reducing the company’s trouble-shooting workload. Offering video monitoring solutions “Compared to alternative mix-and-match solutions that we’ve tried, the IDIS end-to-end, single supply model is more cost-effective to operate and maintain,” Kim points out. However, he warns against the industry over-promising when it comes to the capabilities of deep learning analytics. “For the video sector as a whole, the challenge now is to focus on applicable solutions that work in real life. We’ve already proven that our deep learning engine is solid, we now need to look at how best to use the level of accuracy we’ve developed.” “We are working closely with VMI to offer some of the best value video monitoring solutions available, not just for security purposes but for much wider business applications, as well,” says Jason Burrows, Sales Director, Western U.S., IDIS America. “Looking ahead, we see exciting opportunities for deep learning analytics to be closely customized to solve the specific problems of individual customers.”