IFSEC hosts globally renowned security content and events, with shows in the United Kingdom, India, Bangladesh, Malaysia, Thailand, South Korea and the Philippines. Soon, the IFSEC brand will extend into mainland Europe with the launch of IFSEC Europe, a brand-new biennial security event providing a new gateway to the European integrated security market. Taking place for the first time on 20-22 September 2021 at RAI Amsterdam Convention Center, IFSEC Europe will create a pan-European home for integrated security, fire safety and intelligent buildings professionals in one of Europe’s most dynamic and accessible capitals. IFSEC Europe IFSEC has established itself as a widely-respected hub for launching products and solutions Co-located alongside Intelligent Buildings Europe, the new event will complement IFSEC’s flagship show IFSEC International, which will continue to take place annually at ExCeL London. This expansion is the result of a three-year research project to find the next hub for IFSEC’s global security community, designed to bring the expertise, prestige and comprehensiveness of the UK show to continental Europe. IFSEC has established itself as a widely-respected hub for launching products and solutions, as well as showpiece events such as 2019’s National Surveillance Camera Day. In 2019 it welcomed over 80,000 visitors across all of its events from over 120 countries. IFSEC Europe will better connect the major players in security manufacturing and distribution with key end-users, installers, integrators and consultants across mainland Europe. Source products and discover insights at IFSEC Responding to shifts in the European and global economy, IFSEC Europe offers UK, continental and international security professionals a platform from which to penetrate the European market. It’s a unique opportunity for firms to source products, discover insights and generate new business connections in one of Europe’s largest conference venues. IFSEC Europe will extend the IFSEC brand into a vibrant market" Moreover, RAI Amsterdam could not be better placed to accommodate the new event. Just fifteen minutes from the major hub at Schiphol Airport and boasting its own railway station, the venue offers convenient links to one of Europe’s most celebrated business centers and tourist destinations. IFSEC International security event Gerry Dunphy, Strategy Director of IFSEC International said, “IFSEC Europe will extend the IFSEC brand into a vibrant market to parallel and complement the London-based IFSEC International, which will remain IFSEC’s center-piece event. It will provide a much-needed hub for the European security industry, and create a new entry point for the European market for the UK-based firms that already attend IFSEC International.” Gerry adds, “Amsterdam is centrally-located and easily-accessible, making it the ideal location for a pan-European security event. In addition, it’s a beautiful, dynamic and exciting city in which we’ve been working to launch an event since 2017, so it’s a joy to finally announce a major event there.” Integrated security tradeshow IFSEC International in London remains the most important event for the UK security market" Simon Young, Event Director of IFSEC International said, “We’re thrilled to announce this addition to the IFSEC portfolio. IFSEC International in London remains the most important event for the UK security market, but we feel this expansion into Amsterdam meets an urgent need for a sophisticated, comprehensive integrated security tradeshow in the European market.” The event is being launched in conjunction with some of IFSEC’s existing premier partners, including CSL, Texecom, UTC, Vanderbilt, Dahua and Euralarm, speaking to the high confidence these major security industry players have in the IFSEC brand. Partnership with CSL Pascal Zeegers, Director, CSL Benelux said “CSL is excited to be a part of the launch of IFSEC Europe at the RAI Amsterdam in 2021. We already have strong partnerships in the Benelux region and are rapidly growing our customers in the wider European areas, so the timing is perfect.” He adds ,“As a long standing IFSEC Premier Partner, CSL understands the value and legacy of a global brand such as IFSEC, so this new addition to the portfolio, in a major European destination, is welcome. I look forward to meeting all our customers in Amsterdam for what promises to be a rich and engaging event for the security and fire safety sectors.’’ Vanderbilt and Comnet to engage at IFSEC Europe IFSEC has been important for Vanderbilt and ComNet in reaching our UK customers" Sam Lord, Events Manager Vanderbilt International (UK) Limited, said ‘’IFSEC Europe is a new opportunity for Vanderbilt and ComNet to engage with our key European commercial partners in one of the world’s favorite cities, and an exciting prospect for us to showcase our world leading technologies. IFSEC has been important for Vanderbilt and ComNet in reaching our UK customers and we welcome this strategic decision to expand the show’s influence into Europe.’’ Jim Ludwig, Managing Director, Texecom Ltd., said ‘’Texecom is pleased to endorse and support the news that IFSEC Europe is coming to Amsterdam in September 2021. We have strong business partnerships across the whole of Europe so an event of IFSEC’s stature coming across to the Continent provides us with an excellent opportunity to meet with our partners and colleagues from key European markets. Texecom has enjoyed a long association with IFSEC for many years supporting various events in the UK, South East Asia and India so we’re looking forward to being a major participant at IFSEC Europe 2021.’’ Euralarm and Carrier excited about IFSEC Europe Martin Harvey, President, Euralarm, said ‘’Euralarm is excited to hear that IFSEC is coming to Amsterdam in 2021. As a dedicated and committed European organization focused on the fire and security sectors, the event will provide us with a significant opportunity to engage with industry and market stakeholders in a truly focused way.’’ We are excited to learn that IFSEC is taking a strategic decision to expand into Europe" Kris Somers, Strategic Marketing & Communications Director, Carrier, said “We are excited to learn that IFSEC is taking a strategic decision to expand into Europe. As a long standing participant to IFSEC in London, we welcome the launch of IFSEC Europe in Amsterdam in 2021. It will provide an opportunity for leading stakeholders to engage with customers in a highly focused environment. As a global fire and security company providing the technology and solutions that protect and save lives, Carrier looks forward to exploring the potential this event has to offer.” Dahua and BSIA promote IFSEC Europe Lilia Zhang, General Manager, Dahua UK Limited, said ‘’Dahua is fully supportive of the launch of IFSEC Europe in Amsterdam. We have a proven and successful relationship with IFSEC in the UK so we’re excited to see this new development arriving in 2021.” Mike Reddington, CEO, BSIA, said ‘’BSIA and IFSEC have a strong and long-standing relationship which goes back many years, so we’re naturally excited to support the launch of IFSEC Europe in 2021. In view of the UK security industry’s export relationship with Europe, it is vital that its official trade association is taking a leading role at this new event and we look forward to working with our members at IFSEC Europe in Amsterdam.’’
Informa Markets is delighted to announce further growth for the 2019 edition of IFSEC International, FIREX International, Safety & Health Expo and Facilities Show. The shows demonstrated notable visitor growth, representing 39,188 unique visitors – including thousands of international visitors from 128 countries – boasting an overall combined budget of £45.7 billion. Visitors from 117 different countries IFSEC International welcomed a total of 34,756 visitors, seeing growth in high-quality visitors representing 117 different countries and a combined annual purchasing budget of £23 billion showing the potential scale of investment the visitors were in a position to make. IFSEC also saw a substantial increase in visitors coming in from neighbouring shows – FIREX International, Facilities Show and Safety & Health Expo – and engaging with exhibitors. IFSEC’s growth was also demonstrated in a greater increase of distributors and channel partnershipsThis year saw a huge volume of installers and integrators attending the exhibition, a significantly higher number than any other UK event. In particular, IFSEC attracted thousands of installers from London and the South of England, with a combined spending power of over £470 million to spend on new products. Representation from large installation companies and TFMs this year included Pointer, Kings, Banham, Mitie, Frontline, Secom, Magnum and Trinity. Growth in construction security sector IFSEC’s growth was also demonstrated in a greater increase of distributors and channel partnerships, with the diverse range of international visitors allowing exhibitors to establish buying chains in a number of new territories, in particular the UK, Italy, Spain, Belgium, France, Netherlands, Germany, Czech Republic, Hungary, Israel, the Nordic countries, Japan, the United Arab Emirates and more. The growth in security end users could be particularly felt in the construction and real estate sectors, with representation from Kier, Costain, Ballymore and Mace – among others – as well as critical national infrastructure and government organizations such as Arriva Rail, Dubai Police, UK Power Networks, the United Nations, the Ministry of Defense. These numbers are particularly encouraging for next year’s co-location with Counter Terror Expo. Surveillance Camera Day This is a goal we’ve worked hard to meet, and we’re thrilled to see it reflected in this year’s results"The positive response to IFSEC International was driven by a number of key highlights, in particular the first ever Surveillance Camera Day, launched by Tony Porter, the UK’s Surveillance Camera Commissioner. This centred on a new minimum requirement for surveillance cameras – Secure by Design – which was introduced and discussed by Porter across several well-attended keynote sessions. Simon Young, Exhibition Director commented, “IFSEC International 2019 was another huge success. It’s encouraging to see the security market shift in a direction that better signifies the complementary relationship between the installer, the distributor and the end user, but also the increasing importance of the auxiliary markets in the security buying process, including facilities and health and safety. This is a goal we’ve worked hard to meet, and we’re thrilled to see it reflected in this year’s results.” Visitors from various sectors at FIREX FIREX International saw an impressive 4% increase in year-on-year visitors and a 13% increase in the visitor-to-exhibitor ratio. Visitors came from 73 countries, representing a broad cross-section of the fire safety profession: 16% of visitors came from the construction sector, reinforcing the interest we have seen in fire safety in the wake of Grenfell, and complementing the growth in attendance we saw at our Tall Building Fire Safety Conference this year. A further 12% of our audience was involved with manufacturing, revealing a thriving sector bursting with innovation. Finally, the event witnessed a further increase in the number of fire safety installation companies in attendance, which reflects the merging of sectors we are seeing across all four shows in the series. In total, visitors had a combined annual purchasing budget of around £6.3 billion, demonstrating the wealth this sector is accumulating. Increase in number of high-quality visitors Government representation continued to increase at the event, totalling around 8% of total visitorsHighlighting the increasing importance of FIREX to the global fire safety market, government representation continued to increase at the event, totalling around 8% of total visitors. Furthermore, over a third of visitors were business owners or senior managers, with this increase in high-quality visitors reflected in feedback from the exhibitors. FIREX International’s growth was driven by a program of timely, current seminars, most notably a session outlining the findings of the Hackitt review into the Grenfell tragedy, one of the key discussions within the industry. New FIREX event in Egypt Furthermore, FIREX officially launched its new Egypt show, set to open on 3-5 November 2019 in Cairo. This represents a significant expansion of the FIREX brand, bringing this world-class industry events to major new markets across Africa and the Middle East. Commenting on this year’s success, Exhibition Director Simon Young said, “It’s been another successful year for FIREX International. We’ve continued to deliver a world-class event at the forefront of the fire safety profession – and we’ve seen this borne out in significant growth in installers, construction and manufacturing professionals and representatives from government. FIREX is critical for the industry, and the growing, high quality audience is a testament to this.” CPD-Accredited educational seminar This program helped Safety & Health Expo secure a 3% increase in visitors and an annual purchasing budget of £7.2 billionSafety & Health Expo saw steady visitor growth driven by an impressive selection of highlights, including a 75-hour CPD-accredited educational seminar program, the brand-new Workplace Wellbeing Show and the new PPE Attack Zone. The 2019 inspirational speakers were a particular attraction with Steph McGovern, Eddie the Eagle and Jonny Wilkinson drawing huge crowds. This program helped Safety & Health Expo secure a 3% increase in visitors and an annual purchasing budget of £7.2 billion ensuring Safety & Health Expo remains by far the largest event of its kind in the UK. Visitors came from 74 countries, with strong growth in heads of department and C-suite professionals, highlighting the show’s prestige and considerable global reach. Event Director Chris Edwards commented, “The substantial increase in footfall we saw this year and the high-quality of visitors Safety & Health Expo attracts, really demonstrates how significant the event remains for the health and safety profession. We’re proud of the way it has continued to grow in scope and scale, remaining at the forefront of the industry as it evolves.” Showcasing smart buildings technology The visitors to Facilities Show boasted a combined annual purchasing budget of £9.2 billionFacilities Show also demonstrated a 3% increase in visitors, continuing a three-year upward trend in attendance. As with the other shows, this resulted in a 4% increase in the number of visitors per exhibitor, giving every exhibitor an increased opportunity to meet the strong numbers of TFMs, facilities directors, C-suite executives, directors, owners and heads of departments. Demonstrating the importance of this sector, the visitors to Facilities Show boasted a combined annual purchasing budget of £9.2 billion. Among the highlights driving such strong numbers was the Smart Buildings Expo – a new area dedicated to showcasing smart buildings technology including a working replica of a smart office building, which attracted considerable attention from visitors. Facilities Show also benefited from increased footfall resulting from the inspirational speakers – a shared feature with Safety & Health Expo. Event Director Chris Edwards said, “We’ve adapted Facilities Show to better reflect the changing face of the profession – that meant introducing new features such as the Smart Buildings Expo and the Workplace Wellbeing Show. And these developments help Facilities Show remain a critical destination for FM and workplace professionals, so we’re delighted to see that reflected in the show’s continued upward trend.” Significant events for the respective industries These strong numbers represented the four events’ continued centrality to their respective industries. Showcasing the most innovative products, providing education and helping connect thousands of professionals with hundreds of leading exhibitors, each has proved itself an essential part of the industry calendar, reflected in the visitor growth and their continued innovation. IFSEC International, FIREX International, Safety & Health Expo and Facilities Show will take place on 19-21 May 2020 Next year, IFSEC International, FIREX International, Safety & Health Expo and Facilities Show will take place on 19-21 May 2020. The date change, announced earlier this year, has been made so that all four events will better reflect the industry calendar and give exhibitors and visitors a longer period of time in which to continue their conversations before the summer period. Return of Smart Buildings Experience Smart Buildings Expo will expand to become its own event alongside Facilities Show, and the Smart Buildings Experience in association with Vanti will return with a new, wider remit aiming to integrate even more suppliers into its program. Joining the events at ExCeL London next year will be Security & Counter Terror Expo, which previously took place at Olympia London. Together with IFSEC International, this will create an even more comprehensive and diverse global hub for the security industry, giving attendees a unique opportunity to access all segments of the market.
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