Sam Lord

IFSEC hosts globally renowned security content and events, with shows in the United Kingdom, India, Bangladesh, Malaysia, Thailand, South Korea and the Philippines. Soon, the IFSEC brand will extend into mainland Europe with the launch of IFSEC Europe, a brand-new biennial security event providing a new gateway to the European integrated security market. Taking place for the first time on 20-22 September 2021 at RAI Amsterdam Convention Center, IFSEC Europe will create a pan-European home for integrated security, fire safety and intelligent buildings professionals in one of Europe’s most dynamic and accessible capitals. IFSEC Europe IFSEC has established itself as a widely-respected hub for launching products and solutions Co-located alongside Intelligent Buildings Europe, the new event will complement IFSEC’s flagship show IFSEC International, which will continue to take place annually at ExCeL London. This expansion is the result of a three-year research project to find the next hub for IFSEC’s global security community, designed to bring the expertise, prestige and comprehensiveness of the UK show to continental Europe. IFSEC has established itself as a widely-respected hub for launching products and solutions, as well as showpiece events such as 2019’s National Surveillance Camera Day. In 2019 it welcomed over 80,000 visitors across all of its events from over 120 countries. IFSEC Europe will better connect the major players in security manufacturing and distribution with key end-users, installers, integrators and consultants across mainland Europe. Source products and discover insights at IFSEC Responding to shifts in the European and global economy, IFSEC Europe offers UK, continental and international security professionals a platform from which to penetrate the European market. It’s a unique opportunity for firms to source products, discover insights and generate new business connections in one of Europe’s largest conference venues. IFSEC Europe will extend the IFSEC brand into a vibrant market" Moreover, RAI Amsterdam could not be better placed to accommodate the new event. Just fifteen minutes from the major hub at Schiphol Airport and boasting its own railway station, the venue offers convenient links to one of Europe’s most celebrated business centers and tourist destinations. IFSEC International security event Gerry Dunphy, Strategy Director of IFSEC International said, “IFSEC Europe will extend the IFSEC brand into a vibrant market to parallel and complement the London-based IFSEC International, which will remain IFSEC’s center-piece event. It will provide a much-needed hub for the European security industry, and create a new entry point for the European market for the UK-based firms that already attend IFSEC International.” Gerry adds, “Amsterdam is centrally-located and easily-accessible, making it the ideal location for a pan-European security event. In addition, it’s a beautiful, dynamic and exciting city in which we’ve been working to launch an event since 2017, so it’s a joy to finally announce a major event there.” Integrated security tradeshow IFSEC International in London remains the most important event for the UK security market" Simon Young, Event Director of IFSEC International said, “We’re thrilled to announce this addition to the IFSEC portfolio. IFSEC International in London remains the most important event for the UK security market, but we feel this expansion into Amsterdam meets an urgent need for a sophisticated, comprehensive integrated security tradeshow in the European market.” The event is being launched in conjunction with some of IFSEC’s existing premier partners, including CSL, Texecom, UTC, Vanderbilt, Dahua and Euralarm, speaking to the high confidence these major security industry players have in the IFSEC brand. Partnership with CSL Pascal Zeegers, Director, CSL Benelux said “CSL is excited to be a part of the launch of IFSEC Europe at the RAI Amsterdam in 2021. We already have strong partnerships in the Benelux region and are rapidly growing our customers in the wider European areas, so the timing is perfect.” He adds ,“As a long standing IFSEC Premier Partner, CSL understands the value and legacy of a global brand such as IFSEC, so this new addition to the portfolio, in a major European destination, is welcome. I look forward to meeting all our customers in Amsterdam for what promises to be a rich and engaging event for the security and fire safety sectors.’’ Vanderbilt and Comnet to engage at IFSEC Europe IFSEC has been important for Vanderbilt and ComNet in reaching our UK customers" Sam Lord, Events Manager Vanderbilt International (UK) Limited, said ‘’IFSEC Europe is a new opportunity for Vanderbilt and ComNet to engage with our key European commercial partners in one of the world’s favorite cities, and an exciting prospect for us to showcase our world leading technologies. IFSEC has been important for Vanderbilt and ComNet in reaching our UK customers and we welcome this strategic decision to expand the show’s influence into Europe.’’ Jim Ludwig, Managing Director, Texecom Ltd., said ‘’Texecom is pleased to endorse and support the news that IFSEC Europe is coming to Amsterdam in September 2021. We have strong business partnerships across the whole of Europe so an event of IFSEC’s stature coming across to the Continent provides us with an excellent opportunity to meet with our partners and colleagues from key European markets. Texecom has enjoyed a long association with IFSEC for many years supporting various events in the UK, South East Asia and India so we’re looking forward to being a major participant at IFSEC Europe 2021.’’ Euralarm and Carrier excited about IFSEC Europe Martin Harvey, President, Euralarm, said ‘’Euralarm is excited to hear that IFSEC is coming to Amsterdam in 2021. As a dedicated and committed European organization focused on the fire and security sectors, the event will provide us with a significant opportunity to engage with industry and market stakeholders in a truly focused way.’’ We are excited to learn that IFSEC is taking a strategic decision to expand into Europe" Kris Somers, Strategic Marketing & Communications Director, Carrier, said “We are excited to learn that IFSEC is taking a strategic decision to expand into Europe. As a long standing participant to IFSEC in London, we welcome the launch of IFSEC Europe in Amsterdam in 2021. It will provide an opportunity for leading stakeholders to engage with customers in a highly focused environment.  As a global fire and security company providing the technology and solutions that protect and save lives, Carrier looks forward to exploring the potential this event has to offer.” Dahua and BSIA promote IFSEC Europe Lilia Zhang, General Manager, Dahua UK Limited, said ‘’Dahua is fully supportive of the launch of IFSEC Europe in Amsterdam. We have a proven and successful relationship with IFSEC in the UK so we’re excited to see this new development arriving in 2021.” Mike Reddington, CEO, BSIA, said ‘’BSIA and IFSEC have a strong and long-standing relationship which goes back many years, so we’re naturally excited to support the launch of IFSEC Europe in 2021. In view of the UK security industry’s export relationship with Europe, it is vital that its official trade association is taking a leading role at this new event and we look forward to working with our members at IFSEC Europe in Amsterdam.’’

Strength in depth was the key message Vanderbilt was hoping to dictate at Intersec Dubai with the company showcasing their increasing range of high-quality security solutions during the three-day event. Find out what the Team had to say about the first major show of 2018: Sam Lord, Events Manager, Vanderbilt stated: “This was our first time exhibiting at Intersec, and the show was a tremendous international platform for us to highlight our products and solutions and interact with clients and existing customers. There was a good mixture of visitors from system integrators, installers, and end users from the Retail and Banking sectors, who matter to our business and our solutions fit well with. Essam and the team picked up several new opportunities/projects to go to work on and develop; there was significant interest in SPC and SiPass systems.” While many access control providers were attending the show, ACT365 stood out as being the only cloud-based Access Control solution" Cloud-based Access Control Solutions Mark Russen, Sales Manager, Vanderbilt commented: “We met many existing and potentially new customers from UEA and the Gulf region over the course of the three-day show. We had the chance to show them ACT365, and ACT for the first time, as well as the latest release of SPC Connect, SiPass, and Vectis cameras. While many access control providers were attending the show, ACT365 stood out as being the only cloud-based Access Control solution at the show. During the show, we received the positive news that the Dubai Police had approved SPC, which means SPC can now officially send alarm signals to the Dubai Police Monitoring Centre. The Video verification and push notification were also well received by the attendees; again, no other stand was showing such comprehensive communication solutions.” “This was my first visit to Intersec, and I found it a very interesting show. The inquiries received, and meetings held at the booth indicate that there are opportunities for Vanderbilt. By exhibiting at this event,” said Ross Wilks, Head of Communications, Vanderbilt. He further added, “we are not only enhancing our brand recognition with its attendees but also demonstrating our commitment and enthusiasm for providing security solutions to their problems through our dedicated team in this region.” Future Of Cloud Technology Ronan Naughton, Product Manager, Vanderbilt added; “Intersec Dubai was a great opportunity for Vanderbilt to be seen as a significant player in the MEA region and proved to be a great success. The stand attracted a diverse range of existing and potentially new customers from across the region, and as far broad as Bangladesh and Tanzania. There was keen interest from the banking sector, retail projects, and large residential complex developments. SiPass, SPC Connect and ACT 365 proved to be big hits. There was also a keen interest in the Magic and Seismic detectors where the customers were eager to know the intricate details about the product’s quality. Some very promising leads were generated, and the assembled audience very well received Essam Al Hamdam's presentation on the future of cloud technology.” Intersec Dubai is the only show where you simultaneously have access to customers from Asia, India, Africa, the Middle East and Europe"  Access To Global Customer Base “The Intersec conference is one of the largest in the world, and it is quite well attended. It is the only show where you simultaneously have access to customers from Asia, India, Africa, the Middle East and Europe. This year’s show did not disappoint. We had many quality meetings with significant customers, including the Siemens senior leadership for Asia/Middle East, and Saudi Arabia, where we were told that they are 100% supporters of Vanderbilt. It was a fantastic event, that was well done by the marketing and technical teams. Hats off to all, as I expect we will land some great business,” stated David Sullivan, Executive Vice President - Global Sales, Vanderbilt. SPC Connect Approved By SIRA Essam Al Hamdan, Regional Manager for MEA commented, “We received great news during Intersec. This was that SPC is now approved by SIRA – the Security Industry Regulatory Agency. This is a separated entity from the Dubai police. We had customers that were interested in our Seismic detectors for ATMs. We also got customers from Jordan. These focus on banking and they sell intrusion detection systems there. They were very interested in our SPC intrusion system as they got to see first-hand the system's many unique features.” Martin Hahn, Global Account Manager, Vanderbilt, commented: “We had a great presence at Intersec in Dubai and having our own booth for the first time added a lot of attraction for visitors. A great deal of good quality visitors came to our stand and we equally created leads from many System Integrators, coming mostly from the GGC countries - not least to mention also from Siemens. We are extremely well positioned with our portfolio encompassing all three product lines, plus seamless integration with various Management Systems. This continues to be key to the project focused business in the Gulf region. Finally, the great spirit among the Vanderbilt team contributed to our success at the show.”