Intersec Saudi Arabia, the Kingdom’s largest trade fair for security, safety, and fire protection, will take place in September 2021, organizer ACE Group announced. The 4th edition of the three-day event, licensed by Dubai-headquartered Messe Frankfurt Middle East, will take place from 19–21 September 2021 at the Riyadh International Convention & Exhibition Center. The annual exhibition and conference were originally scheduled to take place in March 2021, however ongoing restrictions on events along with travel and cargo constraints in the Kingdom remain in place going into the New Year. Plan & Prepare Alexandria Robinson, Intersec Saudi Arabia’s Show Director, said, “While it is disappointing that we have to move Intersec Saudi Arabia to September 2021, this will ensure the Kingdom is fully open for business and allows us more time to plan and prepare to reconnect our stakeholders in a safe and secure environment.” “Intersec Saudi Arabia is an important and growing show, uniquely positioned to reflect Saudi’s vital security, safety, and fire protection industries, and one where international solution providers look to make inroads in a thriving market,” added Ms. Robinson. Supported by key government entities Intersec Saudi Arabia is supported by key government entities including Saudi Civil Defense, and the Saudi Standards, Metrology and Quality Organization (SASO), together with the industry at large. More than 120 exhibitors from 20 countries are expected to participate next year, while the customarily wide range of value-added conferences covering much-needed discussions and topics will also return. Revenue estimation Saudi is the Middle East’s largest commercial security, fire protection, and safety market, and even with COVID-19, it is estimated to be worth US$9.6 billion in 2020 according to analysts 6Wresearch. Homeland security and policing will hold the lion’s share of spending this year, at US$5.4 billion. This is followed by information security (US$2.8 billion), commercial security (US$892 million), fire safety (US$309 million), and physical and perimeter protection (US$227 million).
Intersec, the world’s renowned security, safety, and fire protection trade fair, has been rescheduled to take place in January 2022, organiser of the trade event, Messe Frankfurt Middle East confirmed on September 24, 2020. The 23rd edition of the three-day event was originally set to run from January 24-26, 2021, at the Dubai World Trade Center, in Dubai, UAE. However, the event has now been moved to 2022, after extensive consultation with key industry stakeholders. Intersec Dubai 2022 “We’ve spoken to many of our exhibitors, industry trade associations, supporters, and partners over the last couple of weeks and have heard first-hand the many challenges they’re facing putting pressure on their ability to participate at Intersec in January 2021,” said Alexandria Robinson, Intersec’s Show Director at Messe Frankfurt. He adds, “Moving Intersec to its customary January dates in 2022 at the Dubai World Trade Center will allow time for recovery.” Webinar series in 2021 Ms. Robinson said Intersec will be very active throughout 2021, via its ongoing webinar series, while the team is now working towards creating a virtual event early next year, so as to engage industry leaders, regulators, government agencies and opinion formers. “We might be restricted physically, but we know there is a definitive need for critical conversations and discussions to address the challenges the industry has faced,” said Robinson. Digital forum to share ideas and solutions By hosting these talks via a digital forum, it enables us to keep connected to the industry" He adds, “By hosting these talks via a digital forum, it enables us to keep connected to the industry and nurture our existing relationships, while sharing solutions and common goals. We’ll share further details and plans about the digital event in the coming weeks.” Intersec’s popular free-to-attend webinar series, of which there’ve been 11 so far in the last four months, have kept thousands of attendees abreast of the latest industry trends and opportunities. Ensuring safety in COVID-19 pandemic period “We know we have a vital role to play in connecting and supporting the industry, and the Intersec webinars stimulate meaningful conversations, collaborations and success stories,” stated Robinson, adding “We will continue to run these and support our stakeholders in every way possible until we meet again personally, and safely, at Intersec 2022.” She further said, “One thing is absolutely certain, our community is resilient and will bounce back. It has been involved in many frontline situations throughout the course of this year and it will continue to play a critical role in the months ahead. Throughout 2021 and come January 2022, we’ll have much to share and learn from each other.” Intersec 2020 Intersec in 2020 featured 1,100 exhibitors from 56 countries, while attracting 33,872 visitors from 135 countries. The global industry event is supported by Dubai Civil Defense, Dubai Police, the Security Industry Regulatory Agency (SIRA), Dubai Police Academy and Dubai Municipality.
New dates have been announced for Intersec Saudi Arabia, with the Kingdom’s trade fair for security, safety, and fire protection, now scheduled to take place from 15-17 March 2021 at the Riyadh International Convention and Exhibition Center. The three-day event is organized by Saudi-based ACE Group under license from Dubai-headquartered Messe Frankfurt Middle East. The new dates come after extensive feedback and consultation with the venue, exhibitors, visitors, trade partners and associations, as the Saudi government continues to contain the spread of COVID-19. Security, safety and fire protection industries In its 4th edition, Intersec Saudi Arabia was initially postponed to run in September 2020, however Show Director Alexandria Robinson said the move to 2021 was widely supported by stakeholders: “Plans are underway to deliver a sold-out event once again next year with more than 120 exhibitors from 20 countries participating. As is customary, we’ll deliver a wide range of value-added conferences and workshops covering pertinent security, safety, and fire protection topics.” “Intersec Saudi Arabia is an important and growing show, designed to reflect Saudi’s security, safety, and fire protection industries, and one where international solution providers look to make inroads in a bustling market,” added Ms. Robinson. Intersec Saudi Arabia is supported by the Ministry of Interior (MoI), the Saudi Civil Defense, and the Saudi Standards, Metrology and Quality Organization (SASO). It covers the six key product sections of commercial security, information security, perimeter & physical security, homeland security & policing, fire & rescue, and safety & health. Market for commercial security and fire protection Saudi is the Middle East’s commercial security, fire protection and safety market, and is estimated to be worth US$9.6 billion in 2020 according to analysts 6Wresearch. Homeland security and policing will hold the lion’s share of spend this year, at US$5.4 billion. This is followed by information security (US$2.8 billion), commercial security (US$892 million), fire safety (US$309 million), and physical and perimeter protection (US$227 million).
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