Messe Frankfurt Middle East, the regional subsidiary of Messe Frankfurt, one of the trade fair, congress and event organizers, is to co-locate three of its exhibitions in Dubai to capitalize on visitor and exhibitor synergies. Light Middle East, the region’s premier exhibition, conference and awards for lighting design and technology; Prolight + Sound Middle East, the dedicated exhibition and conference for Professional Lighting, Audio and AV Technology; and Intersec, the trade fair for security, safety and fire protection, will now run side-by-side at the Dubai World Trade Centre from 24-26 January, 2021. Creating powerful event alignment We’re creating a powerful event alignment featuring more than 1,700 exhibitors from 60 countries" Prolight + Sound and Light Middle East will skip a 2020 showing, and will return to their usual annual status from 2021 onwards. Intersec, meanwhile, will run as a solo event in its 22nd edition from 19-21 January 2020. “This is a strategic move to maximize visitor and exhibitor turnout as all three shows share a similar visitor appeal, whether system integrators, installers, specifiers, or consultants,” explained Simon Mellor, CEO of Messe Frankfurt Middle East. “With all three shows taking place at the same time, exhibitors will meet a more focussed audience and visitors will be able to take in the entire integration range under one roof. We’re creating a powerful event alignment featuring more than 1,700 exhibitors from 60 countries.” Smart home and building automation “The co-location also enables us to strengthen the smart home and building automation focus, which will cover audio and video as well as lighting and security,” added Mellor. “It will be a feature of its own sitting between Intersec and Prolight + Sound Middle East. We also see high growth potential for emergency lighting, PA systems, egress and escape route solutions and intend to build this segment.” Messe Frankfurt Middle East says the show trio will find greater traction among its main target visitor groups Other developments include the inclusion of an Events Security Pavilion and Conference that will spotlight the entire range of services and products dedicated to securing live events, concerts, festivals and major sporting occasions. Messe Frankfurt Middle East says the show trio will find greater traction among its main target visitor groups which include event organizers, leisure and entertainment operators, hospitality professionals, hotel developers, construction experts, architects, planners and consultants. Wider solutions spectrum “The show combination is likely to attract more relevant visitors, especially system integrators and installers, who may not have been inclined towards the individual events in their smaller formats,” added Mellor. “Nearly 6,000 trade visitors to Intersec are system integrators or installers, and they would greatly benefit from a wider solutions spectrum that the three shows combined will offer from 2021 on.” The alignment of Intersec, Light Middle East, and Prolight + Sound Middle East follows a visitor survey of all three events which clearly demonstrated an appetite for the co-location. More than 1,500 of the Intersec 2019 visitors expressed an interest to visit Light Middle East, while a further 1,125 would also be keen to stop by Prolight + Sound Middle East. Similarly, a large percentage of Prolight and Light Middle East visitors voiced their intent to visit Intersec. Expanded visitor demographic Prolight + Sound Middle East, Light Middle East and Intersec will be held from 24 to 26 January 2021 Nour Assafiri, CEO of Venuetech, a Light Middle East Gold Sponsor and exhibitor at Prolight + Sound Middle East, believes the move to co-locate the three events will deepen the product and service offerings for visitors. “Many of our clients already attend Intersec and our sales teams make the trip down there when the show is on. There’s definitely a cross over for us, especially in the audio/visual space and it will allow us a better platform for us to interact and build relations with existing and prospective customers.” “We’re always the first to support Messe Frankfurt Middle East and we believe strongly in a dedicated event for the audio/visual industry with a good network of attendees. There are very few distributers of AV products and, as a leader in the market, we believe we can offer a better package of products to cater for an expanded visitor demographic.” Prolight + Sound Middle East, Light Middle East and Intersec will be held from 24 to 26 January 2021.
Professionals from varied spheres in the security, safety and fire protection industry gathered for the second edition of the Intersec Awards during a gala event to celebrate their achievements in the global fire safety and security industry. The ceremony which was hosted by Messe Frankfurt Middle East, the organizers of Intersec – was held at Dubai’s Habtoor Palace Ballroom and saw more than 250 guests attend. Commercial security and fire protection The awards saw 130 entrants across nine categories, with entries received from companies across the globe, including the UAE, Saudi Arabia, Lebanon, Mozambique, Germany, Canada and Singapore. The Intersec Security, Safety & Fire Protection Awards celebrate innovation, excellence and teamwork" Simon Mellor, CEO of Messe Frankfurt Middle East, said, “The Intersec Security, Safety & Fire Protection Awards are a celebration of innovation, excellence, perseverance, teamwork, and of the dedication by the entire commercial security and fire protection community that continuously keep our societies safe and secure.” Intersec awards Spread across five security and four fire categories, entries went through a rigorous judging process which took place over two days and required shortlisted nominees to present their projects and products and attend a question and answer interview in front of an independent panel. The panel of judges including industry leaders and experts from companies such as Khalifa University, the Security Industry Regulatory Agency (SIRA), Dubai Civil Defense and EMAAR. Axis Communications - 'Video Surveillance/Camera System of the Year' winner Swedish manufacturer Axis Communications won the Video Surveillance / Camera System of the Year, for its AXIS Q6215-LE PTZ Network Camera. Philippe Kubbinga, Regional Director - Middle East & Africa, Axis Communications, said: “We are immensely proud of this recognition. It is a testament of the hard work, vision and excellent engineering of our teams. “With the AXIS Q6215-LE PTZ Network Camera, we have once again gone beyond the status quo and delivered a product that we believe will bring great value to our focus industry segments which are Critical Infrastructure, Transportation and Smart & Safe Cities. We look forward to continue innovating for a smarter and safer world.” Ejadah - ‘Security Project of the Year’ winner Ejadah was the only company to win across two categories on the night, walking away with the ‘Security Project of the Year’ and ‘Innovative Security Product of the Year’ awards. The UAE-based provider of community solutions for real estate assets was awarded for its work on upgrading the CCTVs across Jumeirah Beach Residences and their Security Robotic Service, respectively. Zainab Al Rahma, Marketing and Communications Manager for EJADAH, said, “Our robots will now offer the security industry and our customers the opportunity to purchase or rent assets that will enhance and improve the standard and quality of security services provided. They are an excellent example of utilizing the latest technology that can be easily integrated into any existing security systems. Once integrated these products will certainly compliment any of our customers’ security plans for their developments.” Engineering firm, WSP added to its two award wins from 2018, taking home the ‘Fire Project of the Year’ award Engineering firm, WSP added to its two award wins from 2018, taking home the ‘Fire Project of the Year’ award for its work on The Wharf in Bluewaters Island. Alexander Castellanos, a consultant from WSP, said, “This project is a change from the super and mega high rises and posed unique fire and life safety strategy elements which had to be considered. Life safety solutions “With the project being focused on delivering a pedestrian experience and its low-rise nature, the fire strategy took advantage of this design element in order to address life safety elements such as fire service access, phased evacuation, and evacuation discharge as an integral part of the design and allowing for efficiencies while maintaining a high standard of safety.” In addition to returning award categories, the ceremony saw the introduction of new categories such as the ‘Humanitarian Project Award’, won by Sicuro Group for their Mozambique Crisis Response & Operation Strategy. Maxxess – ‘System Integrator of the Year’ award Provider of security management systems, Maxxess, took home another of the newly introduced award categories, the ‘System Integrator of the Year’, for its work on Bluewaters Island. “The eFusion security management platform was chosen by Bluewaters, and it uses versatile, open-technology software without the need for complex or bespoke integration,” said Lee Copland, Managing Director EMEA, Maxxess. “This project benefited from the cost advantage of a modular, building block approach that gives maximum freedom to integrate, customize and adapt security systems to meet both current needs and emerging risks." Off-the-shelf, plug-and-play integration Off-the-shelf, plug-and-play integration is much less expensive than a customized solution" Lee adds, “The reduced costs therefore apply not just to the present implementation, but also to future adaptations which will also be achieved much more easily. Off-the-shelf, plug-and-play integration is much less expensive than a customized solution, and eFusion already integrates with more than 60 leading security technologies, with more being added continuously.” The 22nd edition of Intersec will take place from 19-21 January 2020 at the Dubai World Trade Center, featuring more than 1,300 exhibitors from 59 countries, covering the seven key show sections of Commercial Security, Fire & Rescue, Homeland Security & Policing, Physical & Perimeter Security, Safety & Health, Cyber Security, and Smart Home & building Automation. Intersec 2019 Awards winners Fire safety categories Fire project of the Year: WSP, Bluewaters Island - The Wharf Fire Alarm Detection of the Year: RPMANETWORKS, Hassantuk Smart Fire Solution Fire Suppression System of the Year: NAFFCO, NAFFCO Inert Gas System (IG01, IG41, IG55, IG100) Innovative Fire Protection Product of the Year: Waterfall Pumps Manufacturing, WF Fire Pump House (Pre-packaged Fire Systems) Security categories Security Project of the Year: Ejadah, Jumeirah Beach Residences CCTV Upgrade Access Control Product of the Year: Uhlmann and Zacher, Access solution with Bluetooth Video Surveillance / Camera System of the Year: Axis Communications, AXIS Q6215-LE PTZ Network Camera Innovative Security Product of the Year: Ejadah, Security Robotic Service System Integrator of the Year: Maxxess Systems, A Sustainable and Future-proof Integrated Maxxess Solution at Bluewaters Island Humanitarian Project Award: Sicuro Group, Mozambique Crisis Response & Operation Continuity Strategy
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