Alec Conrad

RapidRun optical modular cabling system eases the 4K/UHD transition for the residential market Middle Atlantic Products announces that C2G's powerful commercial solutions are now available exclusively to residential integrator partners along with Middle Atlantic robust roster of power and AV system foundational products. C2G offers integrators an unmatched level of support and quality across its full breadth of high-performance cabling and connectivity products, including the recently expanded RapidRun Optical modular cabling system. The system's runners are now available in 15 and 25 feet options, allowing integrators to provide all the performance necessary to transmit 4K/UHD 4:4:4 signals. "As 4K content proliferates, home owners want to affordably and easily upgrade their entertainment and living spaces to support this trend," said Alec Conrad, Senior Product Manager, Signal Path, at Middle Atlantic. "RapidRun Optical presents integrators with a modular option that leverages today's advanced fiber-based cabling technology to seamlessly upgrade any space while easing cable installation complexities. As a result, end-users can now have unfettered, maximum audio and video performance from 15 all the way up to 1,000 feet." RapidRun Optical Solution The new RapidRun Optical solution features the line's hallmark modular options of break-away flying leads and wall plates that simply attach onto the appropriate length runner cable to carry 4K/UHD 4:4:4 signals. With shorter runner lengths now available, integrators have more options to fit their installation needs. The fiber-based solution features 18 Gbps bandwidth, enabling it to support 4K signals today and provide a solid foundation for any future connections. RapidRun is engineered so integrators only need to swap out the flying leads as formats evolve, eliminating the time-consuming task of pulling cable again. It also boasts a diameter of just a half-inch and a tight bend radius of just 5 mm — enabling integrators to easily bend it around sharp corners, pull it through tight spaces, and snap on the flying leads. The system is OFNP (plenum) rated, resists electromagnetic interference and operates from a single low-voltage USB power port on the display end of the cable, eliminating the need for additional AC outlets and simplifying installations. Save

New appointments strengthen Middle Atlantic's commitment as AV infrastructure market leader Middle Atlantic Products today announced two new additions to the company's product management team. Alec Conrad joins as Senior Product Manager for the company's signal path offerings, while Bret Leatherwood is the new Product Manager for infrastructure accessories. In these roles, Conrad and Leatherwood will oversee product development and drive strategies for delivering new, customer-driven offerings in their respective categories. Meeting Installers' Needs "The foundation of any reliable AV system is a solid infrastructure, purpose-built for the job. To meet our installers' needs and deliver the most dependable racks, cabling solutions, and power management solutions, we need product management professionals that understand the customer, the market, and the application inside and out," said Tim Troast, Director of Product Management at Middle Atlantic. "Alec and Bret bring a wealth of experience and a proven track record that will build upon our history of innovation by solving the challenges that continue to face our customers as the complex world of AV evolves." Project Managers With A Wealth Of Experience As Middle Atlantic's signal path product manager, Conrad will manage all aspects of the company's connectivity and signal management products. Prior to joining the company, he was the pricing and promotion Senior Marketing Manager at SnapAV. He has also held analyst and sales representative positions for American Tire Distributors and Feldkirtcher/Budnick, Inc. Conrad earned his bachelor's degree in marketing and an MBA from Kent State University. Leatherwood will oversee product development and programs for Middle Atlantic's unique line of rack accessories, including custom rack shelves, rack lighting, and thermal management. Before joining Middle Atlantic, he served as Product Manager for TV mounts and A/V equipment racks at SnapAV. Leatherwood holds a bachelor's in business administration from the University of North Carolina - Wilmington and an MBA from East Carolina University.