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Dedicated Micros - part of AD Group - has launched a ground-breaking installer partnership programme, DM Fusion, which has been created to deliver enhanced back-up and support to key installers in the UK and Ireland.

Installers who sign-up for DM Fusion - in return for an agreed commitment - will unlock a number of key benefits.  These include: a dedicated account manager to act as a central point of contact, priority access to the company's demonstration teams, discounts on demonstration stock, enhanced technical support, tailored technical and sales training and a collect and return repairs policy.

Dedicated Micros sees DM Fusion as offering an opportunity for installers who qualify, to add value to their businesses.  Support will be provided to help generate sales leads, a user-friendly member web site will also act as an on-line resource for members, and they will receive regular e-newsletters, communication about firmware upgrades via email and advanced notice of new product launches.

Carol Cope, Partnership Manager at Dedicated Micros, said:  "Undoubtedly DM Fusion is a major landmark for us in terms of the way that Dedicated Micros works with installers.  Considerable time and effort has been put into the development of DM Fusion over the past six months, talking to installers on the ground to understand their requirements and making sure we have the right infrastructure in place, with the appointment of a Partnership Manager and five new Account Managers to the DM Fusion scheme, to deliver a successful programme."

"We are confident that DM Fusion will help us to enhance and formalise our relationship with a number of professional installers, giving them ready access to the highest possible level of support, complimenting our industry-leading CCTV products.  It is important to emphasize that product orders will still go through our established distribution partners - we want to enhance business relationships not replace existing ones."

To be considered for entry to the programme, installers should first visit the DM Fusion website at www.dmfusion.net and complete the online form.  Further information is also available by contacting Customer Services on Tel: 0845 600 9501.

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