Steve Russell

CEO & Founder, Prism Skylabs

As Founder and CEO, Steve Russell leads the daily operations and development of Prism Skylabs, while managing its relationships with strategic partners and investors. He is a Silicon Valley veteran with fifteen years of experience in building and managing disruptive content networking, video search and video intelligence technology companies. Most recently, Steve served as the CEO and Chairman of 3VR, the world’s leading video intelligence company, which he founded in 2002. In less than ten years, Steve took 3VR from a small group of engineers working in his basement to an industry leader serving global customers including Wells Fargo, T-Mobile, GAP, Hilton and many more of the world’s leading brands. Outside of starting and running innovative companies, Steve enjoys skiing and SCUBA diving and he is surprisingly talented in the realm of Nerf weaponry.

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Genetec Integrates Security Center Platform With Prism Skylabs Analytics Package

Genetec™, a manufacturer of unified IP security solutions recently announced that its flagship security platform, Security Center, now supports the Prism analytics package from Prism Skylabs, to provide cloud-based, business intelligence tools for retailers. By integrating Prism with Security Center, retailers can extend their existing video surveillance camera system to provide valuable in-store data and metrics to monitor store traffic reports, monitor customer shopping trends, and remotely inspect store merchandising and brand displays. Improved Retail Experience: Retailers currently rely on video management systems (VMS) to mitigate theft, protect their patrons, premises and employees, and collect video evidence to resolve claims and incidents. In the past few years, new analytics tools have become available as separate systems to assist retailers in gaining new insight on shopping patterns and behaviors. When used with Genetec Security Center, Prism allows retailers to leverage the video data from their existing security cameras to generate retail analytics while ensuring the safety of their customers and premises. By leveraging a unified security platform across their operations, retailers can to improve their customers' shopping experience, while maximising their investment in their video surveillance system. “It’s our goal to bring next-generation analytics technology to new classes of devices,” said Prism CEO and Founder Steve Russell. “Genetec is one of the best video management systems in the world, and together we offer a powerful solution for retailers.” Benefits Of Prism: With built-in masking features that ensure shopper privacy, Prism analyses video camera data to generate visual activity patterns and maps. Real-time store traffic reports are also generated by Prism to help store managers determine appropriate staffing at peak periods. System-generated heat maps analyse where customers are shopping and spending most of their time to optimize shopper engagement with store merchandise and promotional activities. This helps store managers determine ideal locations of in-store displays and promotions, while mobile access to the Prism web client enables retailers to remotely view stores to ensure that operational and merchandising guidelines are followed. "Security Center is built on an open-platform specifically to welcome software partners like Prism Skylabs to extend the features and functionality of our unified IP security system," said Jimmy Palatsoukas, senior product marketing manager at Genetec. “With their focus of providing insightful business analytics and intelligence tools to the retail community, we can help our customers in this vertical maximize their security investment by enabling them to optimize in-store sales, marketing, and operational activities,” added Palatsoukas.

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