Bringing extensive knowledge of physical security and cloud-hosted solutions to the position, Jeff Ross has been appointed Director of Marketing for Feenics, Ottawa, Canada. Feenics will tap the expertise of Ross, who has held senior product and marketing management positions at companies, including Lenel (UTC), ICx Technologies, RedCloud Security (Avigilon) and most recently Mavin Technologies. Feenics, maker of the award-winning Keep Access Control as a Service (ACaaS) software platform, will look to Ross to lead Feenics’ global marketing efforts and build upon the company’s current momentum as a market innovator of secure, authenticated AWS cloud solutions. For Ross, it’s the opportunity to heighten industry awareness and recognition of the superior advantages of the Keep by Feenics™ hosted access control platform. Product management and marketing roles “I’m beyond stoked to be on board! This position is a great fit for me and I believe the timing is perfect. I began my journey in the industry as an intern at Lenel and everything I’ve learned in prior product management and marketing roles will serve me well in leading the marketing organization at Feenics,” said Jeff Ross. “I’ve known Sam Shalaby, our CEO, since my early days at Lenel and have always enjoyed working with him. It’s easy to get excited when you see the passion and values that Sam brings to the company, along with his vision for our products.” Communications strategy “Early emphasis will be placed on amplifying and continuing to build out our brands. We’ll be creating campaigns that focus on our strengths to value-added resellers and system users, such as our application’s unprecedented flexibility and scalability. In parallel, we’ll be designing and fortifying our communications strategy - getting in front of customers through a variety of traditional and digital channels. And we’ll complement these efforts by beefing up our product marketing content, further defining our social marketing strategy and exploring new lead generation avenues…all in the name of successfully reaching the growing global customer base of Keep.” Security industry background Ross said he is excited about the inherent benefits of the native, cloud-based Keep platform, as well as recent certifications like FICAM Compliance and GSA listing. “All these elements well position Feenics as a leader in this space today and moving forward.” “While Jeff’s background and understanding of the security industry was important to Feenics, it was his passion about bridging the past with the future of access control to build a strategic value proposition for our customers that stood out most,” said Paul DiPeso, Executive Vice President, Feenics. “Our credibility was instantly elevated with the addition of Jeff.”
Feenics Inc., a provider of the access control as a service (ACaaS) Keep by Feenics cloud-hosted platform, continues to expand its reach globally, adding an office and representative in Beirut, Lebanon. Nancy Abou Eid, who holds a Master’s Degree in Computer Science and a Bachelor’s Degree in Software Engineering will lead the new Middle East location in Beirut and target additional growing areas including Dubai and Abu Dhabi in the United Arab Emirates. Educating Resellers About Keep With the addition of this office, Feenics now has an established presence in North America, Latin America and the Middle EastAbou Eid was one of the first employees of Feenics and an architect of the original Keep by Feenics solution. Her focus will be on educating value-added resellers, consultants and users on the advantages of the scalability, flexibility and advanced security available in the cloud-based ACaaS solution. With the addition of this office, Feenics now has an established presence in North America, Latin America and the Middle East. “I’m excited to be an integral part of the Feenics team again,” Abou Eid said. “The Keep solution has progressed dramatically since the company’s start up in 2010, as has acceptance of the cloud for safe and secure access control management. It’s where the future is going and the Middle East region is receptive and open to the advantages of cloud computing.” As the cloud has become a more comfortable environment for North American users and with many of those customers managing global locations, Feenics can now more fully support additional customers in the Middle East. Expanding Footprint To Support Customers Abou Eid will handle sales and regional technical support for Feenics from the Beirut office“We have many global customers and that requires us to expand our footprint,” said Sam Shalaby, Chief Executive Officer of Feenics. “Nancy hit the ground running and she’s out to make things happen. She was one of our engineers and we had kept the lines of communication open, so when the opportunity presented itself, she was perfect for the role. “Being successful is about having the right people so you can expand properly. It was an easy transition and opportunity for us to open an office in the Middle East. The location will be a natural extension of our efforts in our home office.” Abou Eid will handle sales and regional technical support for Feenics from the Beirut office, which is also staffed with two technicians and a software engineer. Low Cost Advanced Security Solution Keep V3 provides extreme scalability, unprecedented flexibility and advanced security in a cloud-based ACaaS solutionFeenics most recently was recognized with two prestigious security industry awards for innovation: 2017 Security Industry Association New Product of the Year and 2017 Most Valuable Product from Security Sales and Integration magazine, both for the latest Keep by Feenics Enterprise V3. Keep V3 provides extreme scalability, unprecedented flexibility and advanced security in a cloud-based ACaaS solution. It integrates native visitor management and a RESTful API that allows systems installers simple integration of a wide array of complementary systems and open hardware devices, generating new revenue streams while creating a path for customers to lower their total cost of system ownership. Keep by Feenics gives users the choice of on-site servers or offsite cloud deployment, hosted by the public cloud Amazon Web Services. Keep significantly minimizes costs through simple, maintenance-free and automatic upgrades, patches, disaster recovery and back up.
Denis has a proven track record over his career and is well-respected within the security industry Feenics, Ottawa, Can., announces the appointment of Denis Hébert as President and Equity Partner, effective August 1. Hébert, currently the Chairman of the Board of the Security Industry Association, has an extensive and distinguished career in security. He joins other team members at Feenics, including former systems integrator Sam Shalaby, Chief Executive Officer and Paul DiPeso, Executive Vice President, with the goal of forging a fundamental shift of access control specifications to cloud-hosted platforms. Hébert’s notable career includes 12 years as President and Chief Executive Officer of HID Global Corp., as well as Executive Vice President for ASSA ABLOY. He previously spent 17 years with Honeywell, having held executive positions in Canada, France and the U.S. Aiding Future Success Hébert said his focus will be to further enable the successes Feenics has achieved in bringing cloud-hosted solutions to market in the systems integration and value-added reseller communities. “I am excited to be part of this journey with Feenics, as the access control paradigm shifts to cloud computing, providing a wealth of new service offerings to systems integrators and their customers. In every industry there are evolutions, and the cloud alternative to access control is a significant transformation in physical access management,” Hébert said. Rich Experience Sam Shalaby, CEO and Founder of Feenics and a former systems integration company owner, said Hébert adds further depth of experience from the manufacturing side of the business and a strong network of industry connections to complement the company’s expansion goals. “We are extremely excited to have Denis join the team and expedite the growth of Feenics,” said Sam Shalaby. “He understands our go-to-market strategy and will join our day-to-day cadence as we continue to expand Keep in the field. The combined experience of Feenics company management in systems integration and manufacturing will foster further expansion,” he said. Paul DiPeso, Executive Vice President said Feenics welcomes Hébert’s depth of experience in access control technologies. “Denis has a proven track record over his career and is well-respected within the security industry. We are fortunate to be able to tap his wealth of experience, especially as we prepare to take Feenics to the next level. Having worked under his leadership in the past, what’s always impressed me has been his desire to have strong relationships at both the integrator and end-user level. That’s powerful,” said DiPeso.
Feenics new Director of Sales for Latin America Diego Cota will be responsible for expanding Keep to new markets When Feenics Chief Executive Officer (CEO) Sam Shalaby sold his premier systems integration firm Future Security Controls to Convergent Technologies in December 2013, it was the beginning of the Keep™ by Feenics cloud-hosted security management platform. Now Shalaby, who built the industry leading Keep software program from the ground up, is fine-focused on growing the company’s channel partner program and helping systems integrators boost recurring monthly revenue with managed services. In Anaheim, Calif., in conjunction with ASIS 2015, Feenics held its first VAR meeting under the direction of Shalaby, who met with nearly two dozen systems integrators to explain the advantages of moving into a Software as a Service (SaaS) model. Expansion Into New Markets Shalaby believes systems integrators can readily adopt SaaS and become more efficient in business by embracing cloud services. “SaaS is a process and a mindset. We can help systems integrators readily adapt to this new way of doing business, so they can be responsive to their customers and run profitable companies for years to come,” he says. He plans to be actively involved with the value-added reseller community as they develop their service-based strategy utilizing Keep™. Paul DiPeso, Executive Vice President of Feenics, will continue to lead the day-to-day operations of the company. Diego Cota Appointed Director Of Sales, Latin America In addition, Feenics recently hired Diego Cota as Director of Sales for Latin America. For 15 years, Cota was the Business Development Manager for Latin America for Lenel and Interlogix. Cota will be responsible for introducing and expanding Feenics’ reach into this region of the western hemisphere. His hire will allow Feenics to expand Keep to new markets and address the nascent regions of Mexico and Central America.
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