Rob Halligan

Rob Halligan
Group VP, Strategy and Marketing, Nortek Inc.Rob Halligan is the Group VP, Strategy and Marketing at Nortek Inc. His skill set includes engineering management; product management; product marketing, branding, messaging, positioning; channels marketing, global go-to-market launch strategy /coordination; demand generation; web marketing; Cloud strategy; eCommerce optimization, etc.
News mentions
Nortek Security & Control LLC, a Nortek Company and leader in the security and home control markets, recently announced their full line of 2GIG® IP video solutions, complete with indoor and outdoor mini dome camera and indoor WiFi camera, as well as a feature-rich network video recorder (NVR) for a range of new surveillance solutions for the security market. This suite of products offers a mobile app, at no extra cost, for remote viewing and playback of video on iOS and Android devices. “The line of 2GIG video products was designed to provide dealers with attractive and sleek-looking interior and exterior-grade cameras for residential customers seeking high-definition recording and playback, both at home and on-the-go,” said Rob Halligan, Group Vice President of Marketing, Nortek Security & Control. “The new video products provide dealers with a robust surveillance solution that’s easy to install, but even easier for the consumer to use to better keep an eye on things at home or their small business.” 2GIG Indoor/Outdoor Mini Dome Cameras Packed with features, the small form factor of the new 2GIG Indoor/Outdoor Mini Dome cameras make them easy for dealers to install anywhere the customer wants surveillance coverage, while one-wire installation significantly cuts down on installation time and required resources. Only one CAT-5 Ethernet cable, connected to either a PoE powerline adaptor or to the 2GIG NVR, is required to power the camera and receive its video signal. To keep a watchful eye on the property both day and night, the 2GIG Mini Dome Cameras feature 1080p High Definition video capture and IR night vision up to 30 feet. 2GIG Indoor WiFi Camera With Integrated IR Illuminators The 2GIG Indoor WiFi camera is ideal for monitoring the interior of a home or small business and captures footage at 720p HD resolution at 30 fps. With a built-in PIR sensor, dealers can program the camera to record footage continuously or only when motion is detected. The integrated IR illuminator provides the camera with night vision and an integrated microphone and speaker enables two-way audio so the customer can not only see what’s going on, but hear it as well. Both indoor and outdoor models feature edge storage capabilities which enables the dealer or consumer to install a SD Micro Card (up to 32 GB), and record continuous or motion only events directly to the camera. 2GIG NVR - Easily Connects Cameras And Provides Power To Record Video Directly The brain of the 2GIG video solutions system is the 2GIG NVR, which enables installers to easily connect cameras and provides power to the cameras to record video directly over the network with no monthly fees. This video solution is known as a Peer-to-Peer (P2P) system that does not require third-party monitoring, or cloud storage fees. The 2GIG NVR features four PoE (power over Ethernet) ports and four channel real-time recording at full 1080p HD resolution. The NVR also supports alarm input and outputs that can be used to connect to alarm systems and other devices. Dual display outputs for both HDMI and VGA enables homeowners to connect the 2GIG NVR directly to their TV or computer monitor for easy, instant viewing of live, or stored footage. Users away from home can also download the free 2GIG Video Apps on to their iPhone®, iPad®, or Android® device to play back video footage, view live 720p or 1080p real-time video, or configure video options. All of the new 2GIG video solutions and accessories come backed by a 2 year warranty and provide a great addition to home and small business security.
Nortek Security & Control's promotion involves its GoControl line of smart home solutions that integrate with 2GIG Nortek Security & Control LLC, a Nortek, Inc. company and a leader in the security and home control markets, will unveil a package deal on GoControl smart home solutions and new dealer training resources at ESX 2015. With the announcements, the company is making it easier than ever for security dealers to capitalize on the growing interest in home control by giving them the products and training needed to sell and install smart home solutions. Nortek Security & Control will be exhibiting with Wave Electronics in Booth 731 and with 21st Century Distribution in Booth 239. Smart Home Solutions Nortek Security & Control's promotion involves its GoControl line of smart home solutions that integrate with 2GIG and other popular home control systems. Dealers who purchase ten GoControl BulbZ smart bulbs will get two GoControl communicating thermostats at no cost. This "12-pack Summer Home Automation Promotion" saves dealers over $150 and adds a valuable revenue stream by providing high demand add-on solutions that bring convenience and safety to customers in two of the hottest home control segments - lighting and temperature control. "As our 2GIG and GoControl product lines evolve and grow, it's a top priority for Nortek to provide technology solutions that help dealers make money and the education to back it up," said Rob Halligan, group vice president, marketing, Nortek Security & Control. "With our interactive courses offered through Nortek University and our creative promotions, we can ensure our dealer network has all the resources they need to provide customers with an exceptional experience." Product Education For Installers The nationally recognized year-round training programs from LearnNortekControl.com provide eLearning opportunities and training schedules from Nortek University for its Linear, 2GIG and GoControl dealer network. Nortek University offers in-person professional training programs with hands-on product education for installing dealers, technicians and system integrators. With small class sizes of just eight students, training is designed to assist customers, validate mastery and proficiency of 2GIG solutions, including the GC2, which remains one of the most advanced smart home security systems available and is compatible with GoControl smart light bulbs, thermostats, sensors, light switches and more. Future training sessions for the GC3 will be announced when the product is available later in 2015. Training courses are accredited through the National Training School, the Electronic Security Association and Building Industry Consulting Service International, Inc. The company's training experts also host CEU Certified classes at Nortek Security & Control corporate headquarters in Carlsbad, California. The GoControl 12-Pack Summer Promotion starts on July 1 and runs through September 30, 2015. For more information, contact your distributor or local dealer. Nortek Security & Control will be exhibiting with Wave Electronics in Booth 731 at ESX 2015 and additional Nortek Security & Control products will be on display in the 21st Century Distributing Booth 239.
The GoControl line focuses on high consumer interest smart home categories Nortek Security & Control LLC, a Nortek, Inc. company and a leader in the security and home control markets, recently announced a full line of GoControl® branded DIY oriented smart home products for both retail and installer channels. Based on proven technologies and standard protocols like Z-Wave® and Wi-Fi, several of the products were successfully test marketed in 2014 and the full family of smart products will be available under the GoControl brand and other brands beginning Q1 2015. The GoControl line will focus on high consumer interest smart home categories, and include solutions for connected lighting control, climate control, home security sensors, remote garage door management, and more. "Our new GoControl line is a unique portfolio of 'do it yourself' oriented, broadly compatible branded and white labeled smart products that are easy enough for the retail market and sophisticated enough for the professional installer centered channels," said Rob Halligan, vice president of marketing, Nortek Security & Control. "Our agnostic approach to platforms and protocols bridges the walls of smart home compatibility, enabling GoControl products to work with our own best-selling control platform 2GIG, those of our partners, and with many of the most popular control platforms in the market today." Halligan continued, "By having such an open and ubiquitous approach, the GoControl family of smart products is ideally suited for the growing retail market where such intelligent home products are integrated into existing systems over time, as well as the professionally installed security channel where a system-based approach is taken. In both cases, the ease of GoControl smart products is a strong advantage affording quick onboarding and intuitive control with low, post-sale support requirements." The Nortek Security & Control teams are experts in the technology and architecture that connects products for smart control. The choice of many of the top providers of security and control systems, the company is the top provider of Z-Wave® compatible devices to the industry, according to the Z-Wave alliance. In addition, its 2GIG® home control system is the number one largest installed home control platform, according to Park Associates as of December 2014. GoControl products showcased at CES: GoControl Thermostat Line (NEW) A full line of smart thermostats delivering a breadth of options and connectivity with most home control systems. The line includes Z-Wave® and Wi-fi connectivity options, enabling a range of markets to be addressed, including: retail, security, HVAC, custom installation and DIY. GoControl Bulbz smart light bulb (NEW) A Z-Wave enabled LED smart bulb that's dimmable up to 100 levels. The instant-on, screw-in bulb provides soft-white illumination equivalent to a 60-watt incandescent bulb and provides one of the simplest and most affordable intelligent lighting solutions available. GoControl Wireless 3-Way Light Switch (NEW) Allows remote ON/OFF control and dimming of as many as five other Z-Wave controlled lights. DIY consumer and installer friendly, it can serve as a virtual 3-way switch and be wired anywhere power is available, without the need for a traveler wire. "The ease of GoControl smart products is a strong advantage affording quick onboarding and intuitive control with low, post-sale support requirements" GoControl Garage Door Controller (NEW) Allows users to open, close, and monitor sectional garage doors from anywhere using a mobile device or other Z-Wave controllers. GoControl Home Security Starter Suites (NEW) Turn your Z-Wave hub into a self-monitored, wireless home security system. Two suites, standard and premium, include a mix of Door-window and pet-friendly motion sensors for complete area protection and a loud siren with flashing light which warns when the alarm has been activated. Nortek Security & Control will also be showcasing smart products from its sister Nortek companies, including: Broan Sensonic Audio Fan (NEW) A quiet, powerful ventilation fan with built-in out of sight wireless speakers. The effective, extremely quiet ventilation fan clears humidity and odors quickly and the Bluetooth compatible speaker enables wireless music on the spot. Panamax Power360 Smart Power strips (NEW) From the leader in custom install power solutions, Power360 maximises the lifetime of electronics with best in class power and surge protection, plus innovative and convenient USB charging options optimized for mobile devices. Speakercraft AIM Series 2 Architectural Speakers (NEW) The first-ever ARC Tweeter Array plus innovative Acoustic Isolation Technology combine for incredibly accurate performance. The multiple tweeter design delivers high frequencies further into the listening area than conventional designs. Sunfire XTEQ Premium Subwoofers (NEW) The smallest subwoofers in its class - complementing the most challenging home theater designs. High power & efficiency - Delivered by proprietary amplifier technology and extreme low frequency output - delivering deep bass that you can actually feel. Also showcased at CES from Nortek Security & Control and sister company Core Brands LLC will be the two primary professionally installed smart control platforms: 2GIG Home Control System from Nortek Security & Control - for wireless security and home control for the security channel. The most popular home control platform with the largest installed base of any control platform (according to Parks Associates Dec. '14), 2GIG is an affordable security anchored control system that also works with a range of smart products, like thermostats, lights and more. Elan g! g1 Entertainment Control System from Core Brands - for whole home entertainment control and automation for the higher-end custom installation channel. Built upon the same ELAN® Control Platform as the brand's flagship controllers, the g1 delivers scalable whole home automation for the price of a universal remote. Strongly positioned with product portfolio synergies and the ability to cross-pollinate technology across the broader Nortek family, Nortek Security & Control provides a broad range of smart home solutions to OEMs, telecoms, major retailers, managed service providers, security dealers, custom installers and DIY consumers.
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