Marco Cardazzi

Marco Cardazzi
Vice President of Marketing, ADI Global DistributionMarco Cardazzi is the Vice President of Marketing for ADI North America. He is responsible for driving all marketing initiatives across the United States, Canada and Puerto Rico. With over 13 years experience in leadership roles in distribution and retail, Marco has a wealth of knowledge in product management, marketing, purchasing and promotions. Marco joined ADI in 2011, and previously served as the company’s U.S. Senior Product Manager for video surveillance. He was instrumental in driving growth across ADI’s video surveillance category and helped establish the company as a leader in analog and IP video surveillance. Before joining ADI, Marco held product management positions at Global Equipment, MSC Industrial and Rodi Automotive. Marco was named the ADI 2012 Marketing Person of the Year, and was selected as a Honeywell Automation & Control Solutions (ACS) President’s Club honoree. He received a bachelor’s degree in finance from Baruch College of the City University of New York – Zicklin School of Business.
News mentions
ADI Global Distribution, a wholesale distributor of security, AV and low-voltage products, announces the availability of its 2020-2021 Pro AV & Smart Home Solutions catalog. This dedicated reference guide brings together top selling products from the pioneer brands to help dealers build complete, integrated solutions. Available in print and digital, dealers can get a copy of the Pro AV & Smart Home Solutions catalog at their local ADI branch, or can view it online. The ADI Pro AV & Smart Home Solutions catalog offers more than 130 pages of detailed product information from over 40 suppliers. Smart home market This specialty catalog highlights the value-added services available at ADI including Systems Design, Project Registration, IP Programming and more. "As the AV and smart home product categories continue to grow at a rapid pace, ADI is committed to ensuring our dealers have access to the right products to capitalize on these growth opportunities," said Marco Cardazzi, vice president of global marketing at ADI Global Distribution. ADI offers additional resources to help dealers stay ahead in the AV and smart home market "The Pro AV & Smart Home Solutions catalog showcases our offering, and was designed to help dealers sell, design and deliver a connected experience." ADI offers additional resources to help dealers stay ahead in the AV and smart home market. With 108 branch locations and nine distribution centers across North America, ADI offers the largest in-stock inventory, competitive pricing, delivery options, flexible terms, monthly sales promotions, training events and more. Connected home experience In addition, ADI recently launched a redesign of its Digital Branch to make browsing and purchasing online at ADI easy. Dealers can shop for AV and smart home products through the Digital Branch, and a dedicated interactive smart home landing page provides a room-by-room product tour to help them design the ultimate connected home experience. Along with the Pro AV & Smart Home Solutions catalog, ADI produces the Ultimate Product Guide - a quarterly catalog in the U.S. with more than 400 pages of product information, and a semi-annual catalog in Canada with over 300 pages of product information.
Adept Audio, a new loudspeaker branch focused on the needs of the security industry, announces its line of audio solutions is now available through ADI Global Distribution, a distributor of security, AV and low voltage products. Adept, which has been developed by Origin Acoustics, offers a complete line of in-ceiling, in-wall, indoor-outdoor speakers and subwoofers for residential and commercial security dealers who install sound systems. Dealers can now purchase Adept products at ADI's 108 branch locations across North America, or online through ADI's Digital Branch. Saving installation time “We’re excited about the launch of Adept Audio, and adding them to our product portfolio,” said Marco Cardazzi, vice president of global marketing at ADI. “Security dealers have different kinds of needs for a wide variety of projects, and having an audio brand dedicated to addressing those needs will help our dealers deliver advanced sound systems.” Adept Audio speakers are engineered to save installation time. One big differentiator is the Adept Trim-Ring, which is a patented, no-tool mounting system that make ceiling speaker installations much safer and easier for installers who work high up on 12’ and 16’ ladders. Encouraging security dealers Dealers who install Adept Trim-Rings can quickly and easily hold a shootout in their client’s home or office Dealers who install Adept Trim-Rings can quickly and easily hold a shootout in their client’s home or office. This allows their client to pick and choose which Adept speakers they want to buy based on their listening preferences and budget. Adept Dealers are using a top-down selling approach, starting with the Adept Flagship IC86 and moving down through a selection of any of the other Adept ceiling speakers. “We developed the Adept brand to serve the growing interest in audio installations across the security market, and ADI's robust distribution channels will help us extend our reach to these security professionals,” said Keith Marshall, President of Adept Audio. “We're confident our speakers will deliver a combination of performance, convenience and value, and encourage security dealers to stop by their local ADI branch to see for themselves.”
Paxton, the global brand of electronic IP access control and video intercom solutions, has announced a new distribution relationship with ADI Global Distribution, making it even easier for dealers to buy its products. Paxton develops simple and integrated security solutions suitable for a wide range of sites and requirements, specializing in systems for the mid-market such as education, healthcare, retail, leisure, commercial and public sector. Their U.S. headquarters is based in Greenville, South Carolina, and they’ve recently doubled the size of their Customer Support team, adding 11 Regional Sales Managers and four dedicated Training Engineers to ensure dealers and distributors receive an increasingly high level of support. Distributor Of Security, AV Products Dealers will be able to purchase the full range of Paxton’s flagship access control product, Net2 and its video intercom system, Net2 EntryADI is part of smart home technology company Resideo and is a global distributor of security, AV, and low-voltage products with more than 100 branch locations across North America. For more than 25 years, ADI has provided a superior product offering, and value-added services designed to help residential and commercial dealers of all sizes grow their business. With this new and exciting relationship, dealers will now be able to purchase the full range of Paxton’s flagship access control product, Net2 and its innovative video intercom system, Net2 Entry, from all ADI locations in the United States and Canada. Managing Sites Remotely Via Smartphone Net2 is designed to be easy to specify and install, making life simpler for dealers and integrators. It moves beyond the basics of securing access to doors to provide features including system integration, building management, energy saving and security lockdown. Net2 system engineers and operators can also easily manage multiple sites remotely from a smartphone with the Paxton Connect Admin app. Net2 Entry is a true plug and play system consisting of just three components that auto-detect on set up; external panel, interior monitor, and door controller. The simple video intercom system can easily be added to an existing IP network. Offering Strong Customer Experience I am excited that ADI Global Distribution is joining our list of distributors, because we’re committed to offering a strong customer experience for dealers"Jonathan Lach, Paxton’s Vice President of Sales said, “As Paxton continues to grow, it’s important that our dealers can easily buy our products across North America. I am excited that ADI Global Distribution is joining our list of distributors, because we’re committed to offering a strong customer experience for dealers. ADI, along with our current distribution partners, are well positioned to continue to serve our new and existing dealers.” “Our strong relationship with Paxton has been successful across EMEA and played a key role in positioning ADI as a leading distributor of security and low voltage products in this region,” said Marco Cardazzi, Vice President of Global Marketing at ADI Global. “We are excited about expanding this relationship, which will now help our dealers across North America deliver Paxton access control solutions to their customers.” All Paxton products have a five-year warranty, hassle free return policy, and are supported by their industry leading Customer Support team.
Hikvision USA Inc., a provider of artificial intelligence, machine learning, robotics and other emerging technologies, and the world’s largest manufacturer of video surveillance products and solutions, received the award for "Best Sales Support North America 2017" from ADI Global. "Hikvision strives to be the gold standard for service in the security marketplace," said Chris Zenaty, VP of sales for Hikvision North America. "Receiving ADI Global's 'Best Sales Support North America 2017' award is a particularly meaningful honor for us." Exemplary Customer Service And Sales Excellence Hikvision has invested heavily in field teams throughout North America. Staffed with experienced professionals, the teams work closely with distributor partners including ADI branch office personnel and ADI outside sales managers. “Dedication to customer service excellence throughout the sales process is one of our highest priorities at ADI,” said Marco Cardazzi, Vice President of Global Marketing for ADI. “Hikvision exemplifies that dedication to sales excellence, and we are proud to honor and celebrate their contributions and achievements.”Partnerships are the key to our success. We will continue to build positive momentum with ADI and all of our other partners in 2018" Hikvision-ADI Partnership Garnered Several Awards In the past, Hikvision has won several awards as a partner with ADI. These include: ADI Vendor of the Year Global 2016; ADI Vendor of the Year Canada 2015; and ADI Vendor of the Year US 2014. In 2017, Hikvision experienced significant growth and expanded its customer base in North America. "Partnerships are the key to our success. We will continue to build positive momentum with ADI and all of our other partners in 2018,” said Jeffrey He, President, Hikvision USA Inc. and Hikvision Canada Inc. ADI’s 2018 Kickoff Expo and Vendor Symposium Hikvision received the award at the ADI Global Vendor Symposium, which took place at the ADI’s 2018 Kickoff Expo and Vendor Symposium in Orlando, Florida on January 11. Each year, ADI recognizes key suppliers across North America for their support and contributions toward the growth and success of ADI. Vendors are evaluated based on field support, inside sales support, customer service, distribution management and support, new product introductions and training. This year the Vendor Symposium brought together more than 250 ADI managers, including branch managers, regional account sales managers, senior sales and marketing management, as well as key senior managers from Europe, United Kingdom and India.
Hikvision Canada was presented the Vendor of the Year Award due to its superior support in sales and marketing Hikvision® Canada, a leader in innovative video surveillance products and solutions, is pleased to announce that the company has been named Vendor of the Year by ADI Global Distribution, a leading global wholesale distributor of security and low voltage products. Hikvision Canada was established in 2015 to serve the needs of Hikvision’s quickly growing customer base in the country. Hikvision Canada Support For Sales And Marketing ADI recognises key manufacturers annually in North America for their contributions towards ADI’s success. The Vendor of the Year Award was presented to Hikvision Canada thanks to the organization’s superior support in sales and marketing. Hikvision was also recognized for its outstanding responsiveness when it comes to corporate and field level support. Finally, Hikvision’s consistent devotion to operational excellence has been second to none throughout the year. Hikvision’s strong partnership with ADI in Canada is a testament to their investment in the Canadian market. “As a distributor our vendor partnerships are vital to our success,” said Marco Cardazzi, Vice President of Marketing North America at ADI. “Hikvision’s dedication to excellence in service at all levels is a testament to the values we hold highly at ADI and we are proud to honor and celebrate their contributions and achievements.” “Our growth in Canada has been phenomenal the past few years thanks to some very solid partnerships. ADI is without a doubt a very big part of that success,” remarked Gordon Lang, director, strategic partners at Hikvision USA. Hikvision, ADI Global Partnership Hikvision Canada experienced phenomenal growth in 2015, with a new home office in Quebec, local bilingual technical support, and a local channel support manager. These resources, which will continue to grow throughout 2016, help solidify the partnership between Hikvision and their distribution partners in Canada. Jeffrey He, president of Hikvision USA and Hikvision Canada, elaborated upon the global relationship Hikvision has with ADI. “The partnership we initially created with ADI in North America has now become global in nature. We are excited to continue that strong partnership in North America and extend that to shared markets overseas. We are honored to receive Vendor of the Year as acknowledgement of our successes in Canada, and we are confident that 2016 will be an even more fruitful year.”
ADI is ready to accelerate the Pure IP revolution and sell ISONAS products to certified ISONAS installers ISONAS Inc., a leading pure IP access control system manufacturer, recently announced that ADI, North America’s leading wholesale distributor of security and low voltage products, has made ISONAS part of its IP Select Dealer Program. Accelerating Pure IP Revolution For over 20 years, ADI has offered dealers the latest in burglar alarm, fire alarm, CCTV, access control, sound & communication, home automation, and structured cabling products. ADI stocks more than 70,000 products from 400 manufacturers and now adds ISONAS Pure IP Access Control technology to its extensive portfolio. ADI is ready to accelerate the Pure IP revolution and sell ISONAS products to certified ISONAS installers/dealers in North America. With a strong focus on IP, ADI is an excellent partner for ISONAS. “ISONAS is extremely proud to be part of the this exclusive programe and work with top tier security companies as Arecont Vision and Milestone to help bring an integrated approach to customers around the world, states Rob Mossman, CEO at ISONAS. “Moving to a distribution model will help us drive the Pure IP Revolution even further in 2016.” ADI is committed to providing complete solutions to their customers. As the market continues to demand combined video and access control, ADI provides a seamless integration for customers with the power of three industry leaders in video management, video surveillance, and access control technology. Seamless And Cost-Effective Upgrade The ISONAS PowerNet™ IP-Bridge and PowerNet™ Reader-Controller are now available and will be the signature access control products available to installers online and at select ADI branches located throughout North America. "Working with ISONAS Pure IP access control will enhance ADI's IP offerings to customers. ISONAS’s flexibility to multiple applications as well as simple VMS integration will greatly benefit our customers,” said Marco Cardazzi, Vice President of North America Marketing. The ISONAS Pure IP product family provides solutions for all types of installs from greenfield to legacy system conversions. The PowerNet™ IP-Bridge is becoming the encoder of access control; providing customers a seamless and cost effective upgrade path for legacy systems to a Pure IP environment. Customers can now seamlessly and cost effectively expand legacy systems to operate within a Pure IP environment. In addition, ISONAS’s network-based PowerNet™ IP Reader-Controller eliminates the need for a panel and takes advantage of your existing network infrastructure delivering more simplicity, greater value, and total flexibility over physical access-point security.
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