Maira Zanrosso

Maira Zanrosso
Director of Sales and Marketing, Southwest MicrowaveMaira Zanrosso works for Southwest Microwave as the Director of Sales and Marketing. She is a results-driven senior sales and marketing executive with proven success in developing innovative branding, positioning, and business-generation strategies that enhance organizational image, drive revenue growth, and build strong customer/partner alliances.Maira has previously assumed various roles at Southwest Microwave, including Director of Corporate Marketing, Director of Marketing – Security Systems Division, and Marketing Communications Manager. She has also worked for Synthesis Media as a Project Manager and for Medeco Security Locks as a Regional Sales Manager. Maira holds an MBA from the Arizona State University.
News mentions
Southwest Microwave has expanded its suite of intelligent microwave sensor technologies with the introduction of the IP-based INTREPID Model 336-POE Long Range Digital Microwave Link. This all-weather, Power over Ethernet (POE) sensor makes reliable perimeter security more accessible than ever, coupling field-proven RF detection performance with secure network connectivity. With a range of 457 meters (1500 feet), operating at K-band frequency, Model 336-POE is ideal for the protection of fence lines, open areas, gates, entryways, walls or rooftops. The sensor employs advanced digital signal processing algorithms to optimize discrimination between intrusion attempts and environmental disturbances, mitigating risk of site compromise while preventing nuisance alarms. Reducing Wiring Requirements The system recognises unique profiles of intruders walking, running or jumping through the detection field, offers enhanced crawl and vehicle detection, and optimizes performance in narrow corridors. Along with instantly triggering an alarm when an intrusion attempt is detected, the sensor alerts on unexpected changes in microwave alignment signal. A configuration security feature also provides notification when changes to device settings are attempted, ensuring that only approved modifications are implemented. The sensor features an on-board network server for set-up and control that supports multiple ports and sessions Employing a single Ethernet cable for power and data transmission, each Model 336-POE sensor operates as a network element, significantly reducing wiring requirements and seamlessly integrating with other IP/POE-based security devices, such as cameras and access control systems. The sensor features an on-board network server for set-up and control that supports multiple ports and sessions. Intrusion Detection Capabilities Sensor configuration, alignment and testing are handled using an embedded, browser-based Installation Setup Tool (IST), eliminating the need for software installation and simplifying device administration or diagnostics. “This sensor integrates security with convenience by successfully pairing Southwest Microwave's superior microwave intrusion detection capabilities with the ability to access and manage a sensor, at any time, from any location by any authenticated PC or handheld device connected to the network.” Maira Zanrosso, Director of Sales and Marketing Alarm monitoring is handled via Southwest Microwave’s server-based POE control module (CM-POE) or through an available no-cost SDK that simplifies high-level interface to third-party physical security information management (PSIM) or video management systems (VMS). Learn more about INTREPID POE System Controllers. “This sensor’s inherent POE capabilities and IP connectivity for communications allow us to deliver measurable cost and time-savings benefits to our customers,” said Zanrosso. “These network-based technologies successfully address today’s risk mitigation requirements, while achieving the goal of simplified security infrastructure.”
Southwest Microwave is pleased to announce the appointment of John Gilbert as Eastern Regional Manager – USA, serving clients in states east of the Mississippi River. Vast experience John joins Southwest Microwave after a successful 17-year career at EV Group, a producer of industry-leading equipment for the semiconductor industry, where he successfully increased market penetration in the Eastern US and contributed to significant revenue growth for the company. John served in various technical positions at EV, from Field Service Representative to Senior Technical Engineer, to managing the company’s test lab, which hosted product trials and customer demonstrations. Intrusion Detection Solutions John supported clients across a range of industries with the implementation of highly technical equipment "I look forward to working with our customers to understand their site protection challenges and develop effective solutions that meet their intrusion detection needs." - John Gilbert, Eastern Regional Manager – USA, Southwest Microwave. As he moved into a business development role, then to Regional Sales Manager in charge of developing a new territory that grew into a multi-million dollars market, John supported clients across a range of industries with the implementation of highly technical equipment. He served as a valuable resource both due to his breadth of product knowledge and role as a problem-solver. Develop application-specific solutions "John brings with him a solid history of successfully managing client relationships and developing application-specific solutions,” said Maira Zanrosso, Director of Sales and Marketing for Southwest Microwave. “He has, throughout his career, set out to align a product’s performance benefits with a customer’s goals. This will serve Southwest Microwave and the users of our technologies well.”
Southwest Microwave has announced a robust new plugin from Genetec Inc. that enables seamless integration between our INTREPID Series II perimeter intrusion detection systems (PIDS) and the Genetec Security Center unified security platform. The Southwest Microwave INTREPID RPM II Plugin provides interface to the INTREPID MicroPoint II Fence Detection System, MicroTrack II Buried Cable Detection System and MicroWave 330 Digital Microwave Sensor, optimizing flexibility and control for a range of security-sensitive perimeter protection applications. The advanced user interface in Genetec Security Center allows operators to receive real-time notification of intrusion alarms or tamper attempts from INTREPID sensors, and to monitor video surveillance associated with these events, maximizing preparedness and response to perimeter breach or sabotage. The system’s extensive graphic mapping tools enable clear association of sensors, detection zones and alarm information to user’s custom site maps, enhancing visual assessment capability.Additional actions can be executed when an alarm is triggered to automatically initiate video recording, and automating notifications to security personnel Superior Intrusion Detection As the industry’s highest performance detection systems, INTREPID MicroPoint II and MicroTrack II locate intrusion attempts to within 3 m (10 ft) while ignoring harmless disturbances such as wind, rain or vehicle traffic. Camera presets within Security Center may be programmed to tie into INTREPID detection zones, providing immediate visual assessment of alarms at the precise location of the disturbance. Additional actions can be executed when an alarm is triggered, such as displaying camera footage on the operator screen, automatically initiating video recording, and automating notifications to security personnel. Genetec Security Center Genetec Security Center enables users to manage all of their security operations from a powerful and intuitive client interface, which closely maps perimeter security infrastructure. The platform incorporates access control, video surveillance and license plate recognition, as well as a range of third party security and business systems, for a completely unified management platform. “There is strong alignment between the scope of end users who rely on our INTREPID PIDS suite to protect infrastructure and assets, and those employing the Security Center unified platform,” said Maira Zanrosso, Director of Sales and Marketing at Southwest Microwave. “This new plugin responds to customer demand for seamless integration of two trusted technologies, and simplifies real-time detection and assessment, which is critical for an effective perimeter security program.”
Jeff will continue to develop relationships with key stakeholders in the government sector Jeff Drews, a proven technical sales professional with over 15 years of security industry experience, has been appointed as Southwest Microwave’s new Sales Manager, U.S. Government and Military Systems.Perimeter Intrusion DetectionServing previously as one of Southwest Microwave’s Technical Sales Engineers, Jeff will continue to develop relationships with key stakeholders in the government sector to deliver innovative perimeter intrusion detection solutions for the protection of critical national assets, infrastructure, and personnel.His new role builds on Jeff’s prior successes as a product expert at Southwest Microwave, where he has interfaced with end users and suppliers to develop system designs and quotations for large government security projects. He has also been a key member of Southwest Microwave’s INTREPID MicroPoint technical training team and has contributed to the development of technical manuals and instructional videos for a range of PIDS technologies.Previous ExperienceFormerly the president of LX Technologies, Jeff led development of PSIM solutions for government clients including the FBI, Army Corps of Engineers, U.S. Marine Corps and U.S. Navy.“Jeff’s sales and systems design experience, both in the security industry and within the U.S. government vertical, give him a solid understanding of the unique challenges facing these customers and the solutions that best meet their needs,” said Maira Zanrosso, Southwest Microwave’s Director of Sales and Marketing. “This new business development role lets us expand his reach as a valuable resource to the sector.”
Experts sections
How To Ramp Up Perimeter Security With License Plate Reader Technology
DownloadSolve Access Control Challenges in the Healthcare Sector
DownloadGetting the Most Value From Software Subscription Agreements
DownloadShifting Trends in Operation Centers and Control Rooms for 2021
Download