Jody Ross

Jody Ross
VP, Global Sales & Business Development, AMAG Technology, Inc.Jody Ross is the Vice President, Sales at AMAG Technology. She leads revenue growth of global customers and major accounts, working closely with them to ensure initial and long-term success. Jody has been at AMAG since 2006. During her tenure, she has held the positions of Vice President of Strategic Accounts and the Director of Business Development along with leading several initiatives to increase AMAG’s revenue and global footprint. Before joining AMAG, Jody spent over 12 years with Andover Controls / Integral Technologies, where she held the position of National Accounts Manager and Northeast Regional Sales Manager and was responsible for the growth of multi-million dollar accounts, developing new business opportunities to increase sales.
Round table contributions
What a year 2020 was for the security industry! There were vast challenges that could not have been foreseen at the beginning of the year. It is safe to say that the events of 2020 defied all industry prognosticators. However, is that any reason not to hope our expectations looking ahead to 2021 will be much closer to reality? Can we possibly benefit from looking ahead and trying to plan for the challenges of the year ahead? We asked this week’s Expert Panel Roundtable: What will be the security industry’s biggest challenge in 2021?
Artificial intelligence is more than just the latest buzzword in the security marketplace. In some cases, smarter computer technologies like AI and machine learning (ML) are helping to transform how security operates. AI is also expanding the industry’s use cases, sometimes even beyond the historic province of the security realm. It turns out that AI is also a timely tool in the middle of a global pandemic. We asked this week’s Expert Panel Roundtable: How is artificial intelligence (AI) changing the security market?
Enterprise customers provide a large, and very lucrative, business opportunity for the physical security market. These customers include big global companies with plenty of revenue to spend and employees and facilities to protect. As a group, enterprise customers also tend to be a demanding lot, requiring systems that are large, scalable, that can operate across a wide geographic area, and that provide top-notch system performance. Enterprise customers set the standards of performance for the entire market, and they challenge manufacturers to up their game. We asked this week’s Expert Panel Roundtable to reflect on the industry’s biggest customers: What are the security challenges of the enterprise market?
In recent years, information technology (IT) departments at end user companies have often been seen as adversaries of traditional security departments – or, at least, as a thorn in their side. One of the issues is territorial: As physical security products have migrated to use of Internet protocols and the network infrastructure, the IT and security departments have clashed – erm… make that interacted – more and more often. New realities such as cybersecurity have made it critical that the two entities work in harmony, and IT professionals often provide useful insights into product selection, among other issues. We asked this week’s Expert Panel Roundtable: What is the influence of the IT department on security purchases at an end user company?
In a fast-moving market like physical security, sharing information is an essential component of growth. However, there often seems to be more information available than an integrator or end user could ever digest and put to use. How does one go about finding the information he or she needs in an environment that can seem to be drowning in information (sometimes the wrong information). We asked this week’s Expert Panel Roundtable to share their strategies and suggestions. Specifically, we asked: What can integrators and/or end users do to stay informed about the fast-changing technology landscape?
We in the physical security market tend to watch closely how the buying decision is made. If anything, the buying process has become more complex in recent years. We have seen the impact of security systems extending beyond the core security department, and with greater impact come more stakeholders. “Buying by committee” is more the rule than the exception, and the committee is getting rather large in some situations. We asked this week’s Expert Panel Roundtable: Who should be “in the room” when decisions are being made about physical security systems?
Articles by Jody Ross
The economy positively impacted the security marketplace in 2016 as end users have been more willing to invest in new security systems or upgrade existing systems. Organizations are breaking down department silos as it has become clear that security impacts everyone. Companies are realizing they need to do more with the data they have. Utilizing Security System Data Access control, video management, identity management and visitor management systems provide data that can help companies streamline operations, mitigate risk and save money. Terrorist and cyber-attacks over the past 12-18 months have also become a factor, as softer targets became the focus of nefarious organizations, forcing companies to review policies and vulnerabilities and make changes. Automation And Integration Of Technologies Looking ahead to 2017, mobile access control will continue to gain in popularity as security manufacturers produce cost-effective solutions. Managing various types of identities will trend upwards as organizations understand they must utilize technology to improve security and business processes. Employees, contractors and visitors create different challenges that can be addressed with automation and technology. In 2017, mobile access control will continue togain popularity as security manufacturers produce cost-effective solutions Manufacturers will continue to consolidate, integrate and combine product offerings to provide the best product solutions. Organizations are demanding unified solutions to leverage a single technology for ease of use and cost savings. However, integrations between different technologies continues to expand as companies demand biometrics, identity management, mass notification along with other technologies to effectively secure their businesses. Adapting To User Needs The end users reap the benefits as organizations are listening to their needs and providing solutions that solve problems. Manufacturers who are in tune and nimble enough to quickly adapt to the changing market will succeed. Unsuccessful companies turn a blind eye to end user needs and are not refined in their product development. With the launch of our visitor management solution Symmetry GUEST early this year, we at AMAG are starting to see more companies realize how hosted solutions create a better visitor experience while properly vetting visitors to mitigate risk. Our policy-based identity management system is gaining momentum as an affordable solution to help companies beyond access control to manage identities, operationalize business and help end users save money. Looking ahead, we will continue to help organizations realize how to streamline processes, meet audit and compliance requirements and save money, along with delivering the best access control system on the market. See the full coverage of 2016/2017 Review and Forecast articles hereSave
AMAG saw growth across all vertical market segments, making 2014 an incredibly exciting year 2014/2015 AMAG Technology Review and Forecast: AMAG Technology saw growth across all vertical market segments, making 2014 an incredibly exciting year. End users are demanding unified, end-to-end total solutions, and I see that trend continuing into 2015 and beyond. Some users want access control and video management from the same manufacturer to eliminate integration challenges, or to work with companies who have close technology integration partnerships. AMAG’s Extended Business Solutions program expanded rapidly in 2014, delivering integrated solutions and opening the door to many new opportunities. Edge solutions are still growing in popularity as well, and we responded to that demand with the launch of our Symmetry EN-2DBC POE controller. Several Fortune 100 companies selected our Symmetry SR Retrofit system as an affordable solution for their legacy product challenges. We offer an easy way to upgrade to Symmetry while keeping existing infrastructure and hardware intact. Our robust data conversion utility helped customers overcome one of their biggest challenges in migrating to a new system – converting data. Plus, as a truly global company providing support in over 110 counties, these large customers have support close by. I believe the secret to success is to listen closely to what your customers want. Security needs are different for each vertical market and each customer, so take the time to understand what technology is needed to secure their people, property and assets, as well as be available for them. Show them you care through your actions. If a company can show empathy, be available and deliver the right solution, they will be successful – in 2015 or any year. It’s a great time to be in the security industry. There are so many opportunities out there to help customers in need either with their unique challenges or with their legacy systems. As each year goes by, more security systems become outdated and require upgrades. It is critical to understand the customer’s needs and provide a solution that works for them. See the full coverage of 2014/2015 Review and Forecast articles here
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What a year 2020 was for the security industry! There were vast challenges that could not have been foreseen at the beginning of the year. It is safe to say that the events of 2020 defied all industry prognosticators. However, is that any reason not to hope our expectations looking ahead to 2021 will be much closer to reality? Can we possibly benefit from looking ahead and trying to plan for the challenges of the year ahead? We asked this week’s Expert Panel Roundtable: What will be the security industry’s biggest challenge in 2021?
Artificial intelligence (AI) is more than a buzzword. AI is increasingly becoming part of our everyday lives, and a vital tool in the physical security industry. In 2020, AI received more attention than ever, and expanded the ways it can contribute value to physical security systems. This article will revisit some of those development at year-end, including links back to the originally published content. In the security market today, AI is expanding the use cases, making technologies more powerful and saving money on manpower costs - and today represents just the beginning of what AI can do for the industry. What it will never do, however, is completely take the place of humans in operating security systems. There is a limit to how much we are willing to turn over to machines - even the smartest ones. Beyond video analytics "Apply AI to security and now you have an incredibly powerful tool that allows you to operate proactively rather than reactively," said Jody Ross of AMAG Technology, one of our Expert Roundtable Panelists. AI made its initial splash in the physical security market by transforming the effectiveness of video analytics AI made its initial splash in the physical security market by transforming the effectiveness of video analytics. However, now there are many other applications, too, as addressed by our Expert Panel Roundtable in another article. Artificial intelligence (AI) and machine learning provide useful tools to make sense of massive amounts of Internet of Things (IoT) data. By helping to automate low-level decision-making, the technologies can make security operators more efficient. Biometrics with access control Intelligent capabilities can expand integration options such as increasing the use of biometrics with access control. AI can also help to monitor mechanics and processes. Intelligent systems can help end users understand building occupancy and traffic patterns and even to help enforce physical distancing. These are just a few of the possible uses of the technologies - in the end, the sky is the limit. AI is undoubtedly one of the bigger disrupters in the physical security industry, and adoption is growing at a rapid rate. And it’s not just about video analytics. Rather, it is data AI, which is completely untapped by the security industry. Bottom line: AI can change up your security game by automatically deciphering information to predict the future using a wide range of sources and data that have been collected, whether past, present, and future. That’s right. You can look into the future. Smarter perimeter protection Now, Intrusion Detection (Perimeter Protection) systems with cutting-edge, built-in AI algorithms to recognize a plethora of different object types, can distinguish objects of interest, thus significantly decreasing the false-positive intrusion rate. The more advanced AI-based systems enable the users to draw ROIs based on break-in points, areas of high-valuables, and any other preference to where alerts may be beneficial. AI Loitering Detection can be used to receive alerts on suspicious activity outside any given store Similarly, AI Loitering Detection can be used to receive alerts on suspicious activity outside any given store. The loitering time and region of interest are customizable in particular systems, which allows for a range of detection options. Smart security is advancing rapidly. As AI and 4K rise in adoption on smart video cameras, these higher video resolutions are driving the demand for more data to be stored on-camera. AI and smart video promise to extract greater insights from security video. Meeting urban needs Complex, extensive camera networks will already require a large amount of data storage, particularly if this is 24/7 monitoring from smart video-enabled devices. Newer edge computing will play an important role in capturing, collecting, and analyzing data. There are many more types of cameras being used today, such as body cameras, dashboard cameras, and new Internet of Things (IoT) devices and sensors. Video data is so rich nowadays, you can analyze it and deduce a lot of valuable information in real-time, instead of post-event. In smart cities applications, the challenge of identifying both physical and invisible threats to meet urban citizens’ needs will demand a security response that is proactive, adaptable and dynamic. Optimize security solutions As we look ahead to the future of public safety, it’s clear that new technologies, driven by artificial intelligence (AI), can dramatically improve the effectiveness of today’s physical security space. For smart cities, the use of innovative AI and machine learning technologies have already started to help optimize security solutions. In sports stadium applications, AI’s role in getting fans and spectators back after the COVID pandemic is huge, through capabilities such as social distance monitoring, crowd scanning/metrics, facial recognition, fever detection, track and trace and providing behavioral analytics. Technologies such as AI-powered collaboration platforms now work alongside National Leagues, Franchises and Governing Bodies to implement AI surveillance software into their CCTV/surveillance cameras. AI surveillance software In many ways, it’s the equivalent of a neighborhood watch program made far more intelligent through the use of AI This is now creating a more collaborative effort from the operations team in stadiums, rather than purely security. AI surveillance software, when implemented into the surveillance cameras can be accessed by designated users on any device and on any browser platform. One of the biggest advantages of using AI technology is that it’s possible to integrate this intelligent software into building smarter, safer communities and cities. Essentially, this means developing a layered system that connects multiple sensors for the detection of visible and invisible threats. Integrated systems mean that threats can be detected and tracked, with onsite and law enforcement notified faster, and possibly before an assault begins to take place. In many ways, it’s the equivalent of a neighborhood watch program made far more intelligent through the use of AI. Fighting illicit trade Using technology in this way means that thousands of people can be screened seamlessly and quickly, without invading their civil liberties or privacy. AI’s ability to detect visible or invisible threats or behavioral anomalies will prove enormously valuable to many sectors across our global economy. Revolutionary AI-driven technologies can help to fight illicit trade across markets. AI technologies in this specific application promise to help build safer and more secure communities in the future. AI can support the ongoing fight against illicit trade on a global scale in a tangible way. For financial transactions at risk of fraud and money laundering, for example, tracking has become an increasing headache if done manually. As a solution to this labor-intensive process, AI technology can be trained to follow all the compliance rules and process a large number of documents - often billions of pages of documents - in a short period of time.
Artificial intelligence is more than just the latest buzzword in the security marketplace. In some cases, smarter computer technologies like AI and machine learning (ML) are helping to transform how security operates. AI is also expanding the industry’s use cases, sometimes even beyond the historic province of the security realm. It turns out that AI is also a timely tool in the middle of a global pandemic. We asked this week’s Expert Panel Roundtable: How is artificial intelligence (AI) changing the security market?
The Security Industry Association (SIA) announced its 2019 executive committee and welcomed five new members to the SIA Board of Directors at The Advance, SIA’s annual membership meeting, during ISC West 2019 in Las Vegas, Nevada. New Voting Members At The Advance – held Tuesday, April 9, at the Sands Expo Center – the SIA Board of Directors ratified the selection of five new voting members of the Board of Directors to serve two-year terms from 2019 to 2021: Greg Hill, director, intrusion architecture, Johnson Controls Kim Loy, chief marketing officer, ACRE Jody Ross, vice president, sales, AMAG Technology James Rothstein, senior vice president, global security solutions, Anixter Brian Wiser, regional president, North America, Bosch Security Systems Following the ratification, the SIA Executive Committee for 2019 includes: Chairman: Scott Schafer, SMS Advisors Chairman Elect: Pierre Trapanese, CEO, Northland Control Systems Vice Chairman: Scott Dunn, director, business development, Axis Communications Secretary: Lynn de Séve, president, GSA Schedules. Inc. Treasurer: Richard Brent, CEO, Louroe Electronics Immediate Past Chairman: Denis Hébert, president, Feenics Global Security Industry I look forward to the work we will do together to advance the global security industry and provide top-quality service" “SIA is thrilled to welcome its newest members to the Board of Directors and Executive Committee and leverage the insights of this esteemed group of industry leaders,” said Scott Schafer. “I look forward to the work we will do together to advance the global security industry and provide top-quality service to our members.” The SIA Board of Directors is comprised of industry professionals representing a broad spectrum of interests in the security industry. At The Advance 2019, in addition to announcing the new board members and executive committee, SIA presented its annual membership awards – the Milestone Awards, the Chairman’s Award, the Sandy Jones Volunteer of the Year Award, the Committee Chair of the Year Award and the inaugural Member of the Year Award. Attendees also enjoyed networking, lunch and a high-impact presentation from Sal Mani, security systems manager at Google, on the workforce imperative of developing cross-functional skill sets to stay competitive in the security industry.
AMAG Technology hosted its annual Security Engineering Symposium in Newport Beach, California, February 23-26, 2018 at the Balboa Bay Resort. Nearly 70 end users, integrators and consultants attended the highly interactive networking event. Threat Analysis AMAG Technology President, Kurt Takahashi and Vice President-Global Sales and Business Development, Jody Ross kicked off the conference with opening remarks and introductions of honored guests and AMAG staff. Chief Operating Officer, Howard Johnson presented Threat Analysis Through Machine Learning, and updated attendees on AMAG’s product roadmap and vision for the future. Breakout sessions educated attendees about Symmetry GUEST Visitor Management, Symmetry CONNECT Identity Management, the Symmetry Solution and RISK360 Incident management. Keynote speaker, Michael Gelles, managing director and security expert, Deloitte, LLP, presented Challenges to Building an Insider Threat Program where he outlined the program pillars to prevent, detect and respond, and how creating a program is a team sport. Every year I am amazed at the collaboration and networking that occurs at the Security Engineering Symposium" Security Energy Symposium “Every year I am amazed at the collaboration and networking that occurs at the Security Engineering Symposium and this year it was fantastic to see end users, integrators and consultants sharing ideas and interacting with the technology partners to learn about the latest technologies,” said AMAG Technology, Director of Business Development, Kami Dukes. “We had a record number of technology partners attend, which speaks for itself. The cutting-edge technologies demonstrated were on target with the trends we are seeing in the industry. Seeing those technologies close up and having the opportunity to ask questions was invaluable.” “This is my first SES and I was very impressed with the setup,” said Craig Vollman, a computer expert who works for a large health care insurance company. “As an end user, I especially enjoyed the break-out sessions being paired with integrators, manufacturers and consultants. It was a great experience to hear everybody’s perspective on deployment strategies and to learn about the new software and technologies being developed and implemented.” Seventeen certified technology partners demonstrated their products and solutions throughout the weekend Multiple Technology Partners Seventeen certified technology partners demonstrated their products and solutions throughout the weekend. Platinum and Gold level sponsors presented small breakout sessions. Silver sponsors shared a breakout session and associate sponsors setup booths. The impressive list of sponsors includes: ASSA ABLOY, Zenitel, Arrow, FST Biometrics with Gunnebo, HID Global, Hoverfly, NEC, Winsted, Flir, Idemia, SMI, Ticto, Arecont Vision, Barco, Life Safety Power and Wavelynx. “This is the first time I’ve participated in an event where you have so much interaction with the guests,” said Ticto Chief Marketing Officer, Bart Vansevenant. “The formula of combining end users, integrators, consultants and AMAG Technology partners is so powerful, and when combined with the small interactive breakout sessions, it is just wonderful.” The SES brings everyone to the same forum and creates an open dialog where the end users get to voice what they want to do in their business" End-Users and Integrators “The SES brings everyone to the same forum and creates an open dialog where the end users get to voice what they want to do in their business. The integrator exposes himself to what the consultants can bring to the table, and the consultants can see what the integrators are capable of,” said Automation Integrated, Director of Engineering, Ron Free. “It’s a great gathering of the minds that provides input and guidance for attendees to take back to their companies and make decisions about the direction they want to go in the market.” During the closing banquet, a representative from St. Jude’s Research Hospital presented about the mission and advances St. Jude’s is making in pediatric cancer research. Thanks to the generosity of the attendees and AMAG’s matching program, over $2000.00 was raised to support St. Jude’s. “I couldn’t be prouder,” said Dukes.
Nine partners presented in breakout sessions, allowing for interaction and questions AMAG Technology hosted its Security Engineering Symposium in San Antonio, Texas, February 17-20, 2017 at the La Cantera Resort and Spa. The theme for the event was ‘Where Collaboration Meets Success,’ which encouraged more than 80 consultants/engineers, end users, and integrators attending to network and engage in security related discussions about technologies, challenges, and trends. Symmetry GUEST Visitor Management System AMAG Technology President, Kurt Takahashi spoke about company direction and how it is working to deliver a unified solution to not only provide the best access control solution, but to help end users mitigate risk, meet compliance, and save money. Attendees heard from Chief Operations Officer, Howard Johnson about AMAG’s product roadmap and future direction. AMAG breakout sessions educated attendees on the Symmetry Access Control line, Symmetry CONNECT identity management system, Symmetry Blue Bluetooth mobile reader and Symmetry GUEST visitor management system. Yale University, Director of Public Safety and Chief of Police, Ronnell Higgins delivered a keynote address about Yale’s security story and how they overcame challenges to provide a safer environment for students by embedding IT with public safety. Building Trusted Partnerships “The collaboration between the end users, technology partners, resellers and consultants provided lively discussion throughout the weekend,” said AMAG Technology, Vice President of Global Sales and Business Development, Jody Ross. “All attendees left with a wealth of knowledge about new technologies available to help their business. End users, resellers and consultants alike shared ideas and the challenges they face with today’s security requirements.” “Learning about Symmetry CONNECT and how your technology partners can help us remain in compliance and reduce risk was valuable to me” “The SES allows me to understand and see the partnerships that AMAG has built with relevant technologies, which I find tremendously valuable as an AMAG customer,” said Red Hat, Global Security Coordinator, Jimmy McLeod. “I learn what’s coming, what’s available now and what I may want to apply at Red Hat. Networking with others who have similar challenges is a great way to leave with new ideas. The SES is very valuable.” Risk Mitigation “This is my first SES and I was uncertain what value I would find in the event. Our data center operations have a wide variety of customers, from financial to retail, that depend on us to meet or exceed our promises in the areas of compliance and risk mitigation. Making the daily operations simple and clean for the site security staff is key to our success and the AMAG products and partners help us achieve that,” said Digital Realty, Director, Global Security Operations, Diane Hines. “Learning about Symmetry CONNECT and how your technology partners can help us remain in compliance and reduce risk was valuable to me. The one on one time gave me the opportunity to express what our needs are and learn more about what is available to help my business.” Technology partners demonstrated their solutions throughout the weekend. Nine partners presented in small, breakout sessions. The breakout sessions were designed to be intimate, allowing for interaction and questions. The technology partners included: ASSA ABLOY, Vingtor Stentofon by Zenitel, Barco, Inc., FST Biometrics, Gunnebo Entrance Controls, HID Global, Hikvision USA Inc., NEC Corporation, RISK360, Winsted, BioConnect, CodeLynx and Seneca. “The level of interactivity and engagement is fantastic, and it’s been a great experience” Asset Management “I just love the concept of the Security Engineering Symposium. The bread and butter of the event is the rotating breakout sessions. The groups are the right size, and there is a mix of audiences- integrators, consultants and end users, so you get all perspectives,” said Barco, Vice President Strategic Marketing, Industrial & Government, Hans Dekeyser. “The level of interactivity and engagement is fantastic, and it’s been a great experience.” “With incidents happening every day impacting security, facilities, human resources, legal, safety and more, end users need to have information and resources readily available to make difficult decisions on how to best protect their business, assets, brand, and, most importantly, their people,” said G4S North America & Technology, Vice President of Managed Services, Allison Whitley Maffei. “Integrating RISK360 with Symmetry allows end users to respond to customer needs quickly, providing an accurate record of the alarm in Symmetry to capture incidents and produce actionable data for better overall security.” “What has been really superior about your Symposium is that we could mix designers, security consultants, integrators, and end users into one forum so you get to see all aspects of the security business when most events organized by manufacturers usually will not have that dimension,” said Extravision, President, Andre Fiset. “The format provides better exposure to requirements and a better understanding of how everything interacts together.”
Jody will oversee global sales and business development and she will also manage inside sales AMAG Technology is pleased to announce that Jody Ross has been promoted to Vice President of Global Sales and Business Development for AMAG Technology. Jody will oversee global sales and business development for North America, EMEA, APAC and LATAM and she will also manage inside sales. AMAG Security Solutions Jody is filling the position that was previously held by Kurt Takahashi, who was promoted to AMAG Technology President in January 2017. AMAG Technology is a security solution manufacturer specializing in access control, intrusion detection, video management, policy-based identity solutions and visitor management. “Jody’s leadership and experience over the past two years have helped take AMAG to the next level,” said Kurt Takahashi. “Her leadership style, customer relationships and attention to detail have been incremental to our growth, and I don’t know anyone more deserving than Jody to fill this critical role at AMAG.” Previous Experience At AMAG Jody Ross said: “I am honored to lead the sales and business development teams during this exciting time at AMAG. I look forward to working closely with my teams to strategize and deliver superior service and support to all customers globally.” "I look forward to working closely with my teams to strategise and deliver superior service and support to all customers globally” Jody began working at AMAG in 2006 as Director of Business Development. She was promoted to Vice President of Strategic Accounts where she led the National Accounts and the Global Strategic Accounts programs to help bring Symmetry products to the worldwide marketplace. Prior to joining AMAG, Jody spent 12 years with Andover Controls/ Integral Technology. She was the company’s National Accounts Manager and Northeast Regional Sales Manager and was responsible for the growth of multimillion dollar accounts and developing new business opportunities to increase sales.
AMAG's seminar provided networking and engagement with experts about technology trends and end user expectations AMAG Technology hosted its 15th Annual Security Engineering Symposium (SES) in Orlando, Florida at the Rosen Shingle Creek February 19-21, 2016. Attendees experienced a weekend of educational seminars, networking and engagement with experts about technology trends and end user expectations. AMAG Technology is the worldwide leader of end-to-end security management solutions for access control, video management and identity management. AMAG Products Educational Sessions AMAG conducted educational sessions about their newest products: Symmetry™ GUEST Visitor Management, policy-based software Symmetry CONNECT™ and Symmetry™ v8.1 scheduled for release in Q2. President, Matt Barnette held a session about Product Vision and the future, and Senior Vice President of Sales, Kurt Takahashi presented on Unified Security Technology. Break-out sessions offered attendees opportunities to learn about several technologies that integrate with Symmetry Access Control and Symmetry CompleteView Video Management. Special sessions included: “How to do Business with Consultants,” “How to Design a Symmetry system,” and “Why Yale University chose Symmetry for their Security Management Platform.” “Our 15th Annual SES attracted the best of the best again this year, including many new faces in the consultant, customer and reseller communities,” said AMAG Technology, Vice President of Strategic Accounts, Jody Ross. “The action-packed agenda provided insight into AMAG Technology and the direction the company is heading with new solutions for our customers. The educational sessions and networking opportunities proved valuable to all who attended.” “I’ve attended this event several times because of the incredible value I receive,” said Ross & Baruzzini, Senior Systems Project Manager, Ted Wheaton. “I like to learn about AMAG, as well as learn about their technology partners and where they are heading in the future with their product development. Not only do I learn about technology trends, but there is a lot of time for networking with consultants, manufacturers, integrators and end users.” Strategic Technology Partners The strategic technology partners who sponsored the event valued the interaction with the consultants, integrators, end users, AMAG staff and other partners. Technology partners included: ASSA ABLOY, HID Global, Hikvision, NEC, Salient Systems, Winsted and Zenitel/Vingtor-Stentofon, FST Biometrics and Risk 360. AMAG’s Security EngineeringSymposium is an original eventthat’s been often copied, but it’snever been duplicated “The SES is set up in a way that affords ASSA ABLOY many opportunities to be in front of the customer,” said Donna Chapman, Security Consultant Relations Manager, ASSA ABLOY. “Between the small group break-out sessions, networking and social time, I believe we had several opportunities to do a deep dive on our products and partnership with AMAG. This was one of the best events I’ve attended.” Dan Rothrock, Senior Vice President Global Strategic Alliances, Zenitel USA, Inc. said, “It’s hard to believe we’ve been doing this for 15 years. AMAG’s Security Engineering Symposium is an original event that’s been often copied, but it’s never been duplicated. We are looking for relationships. We are looking for return on investment, and we are looking for ideas for the future. All those things come out of this event every year that we attend. It’s been the best event for a return on our investment from a dollar AND relationship standpoint, and from what it helps us develop for the security industry. We are looking forward to coming back for our 16th year next year.” “The AMAG Security Engineering Symposium is unique for Salient because the forum enables us to collaborate and strengthen our engagements on several different levels,” said Tom Chamard, Executive Vice President, Salient Systems. “On one front, we’re collaborating with various AMAG resources with regards to our OEM strategy and integration enhancements of our joint platform. In addition, we view this event as the opportunity to reinforce our value propositions to integrators, end users and consultants alike. Not only do we get to extend and refine our OEM strategy with our partner, we have the opportunity to continue to support these channels and hopefully renew and fortify our position within the VMS space. The combination of these factors makes the SES conference an uncommon value for Salient.” Randy Smith, President, Winsted said, “This is the best event we do all year long. AMAG’s SES allows us to get in front of important decision makers in the security industry. It’s a key marketing event for Winsted and we make it a priority to sponsor and participate every year.” “I think this event was great,” said Yaron Zussman, CEO, FST Biometrics America. “It’s rare that you get an opportunity to see so many consultants, VAR's, and end users over a period of a weekend. For a new technology like IMID Access that is a fusion of facial recognition and behavioral biometrics, this has been great exposure to let people experience and understand our product. AMAG’s SES has generated much excitement for our product and how it integrates with AMAG’s Symmetry Access Control System.”
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