Gilles Ortega

Axis Communications, the market leader in network video, has announced a focused offering to meet the unique security requirements of the small business sector. The offering combines a complete, integrated and highly reliable product solution - the AXIS Companion Line - with comprehensive support to resellers and installers who call on small businesses, called the AXIS Companion Specialist initiative. The initiative makes adopting an advanced network video security system an easier, more cost-effective and a lower risk proposition for businesses such as shops, restaurants and offices that have a basic need for video surveillance to secure employees, customers, premises and assets. “We have seen that smaller businesses are often hesitant to adopt network security solutions due to price and maintenance concerns, as well as perceived complexity of operation. We have responded with a competitive offering of cameras, storage, software and other key components that remove those barriers. It’s literally an out-of-the-box solution based on the same quality and reliability customers worldwide have come to trust from Axis,” said Gilles Ortega, Director of Small Business at Axis. “A key aspect of delivering solutions to this sector is to ensure that qualified and trained resellers and installers are available to support these types of customers, which is the focus of the AXIS Companion Specialist initiative.” Building A Complete Security Solution A key element in the AXIS Companion Line is the AXIS Companion Recorder, an 8-channel network video recorder with built in PoE switch for cost savings at installation. It is a production-proven device which includes a video surveillance grade hard disk and a fan-less design. It also includes a USB port for easy export of video footage and a wireless access point for direct access to the system with mobile devices. The solution leverages the AXIS Companion video management software, which simplifies installation and use via the AXIS Companion mobile app for iOS or Android devices. This removes the need for a PC during the system setup or on-going use. The app allows users to securely access video footage and manage the cameras remotely from their smartphone or other mobile device. “Simplicity and reliability are the underpinnings of this offering. We deliver enterprise-level quality in an easy-to-use solution so business owners can focus on running their operation, not whether their security system is working. The capabilities delivered in the AXIS Companion Line bring peace of mind to small business owners,” added Ortega. The IP cameras available in the AXIS Companion Line provide a range of capabilities for various uses, including day and night video surveillance with integrated infrared (IR) illumination for indoor or outdoor scenarios. All the AXIS Companion Line cameras deliver high video quality in full HDTV or up to 2 Megapixel resolutions and include Wide Dynamic Range (WDR) technology for challenging light situations. The award winning Axis Zipstream technology is also supported for minimized bandwidth and storage usage. The cameras come with a microSD card slot, which can be used in combination with an AXIS Surveillance microSDXC card and the new AXIS Companion Switch, a 4-port Power over Ethernet (PoE) switch, to seamlessly scale the system or to use as a cost efficient recording solution in scenarios where fewer cameras and shorter retention time is needed. All hardware in the AXIS Companion Line includes an Axis three-year warranty. AXIS Companion Line network cameras and AXIS Companion Recorder are only for use with the AXIS Companion video management software and mobile app. AXIS Companion Recorder, AXIS Companion Dome V Network Camera, AXIS Companion Eye L/LVE Network Cameras and AXIS Companion Switch will be available from Q2 in Axis distribution channels in Northern Europe, Central Europe, Southern Europe and North America. AXIS Companion PC-client and mobile apps for iOS or Android devices are free for download from Q2. IT, Security & Electricity Services For The Small Business Sector With simple setup and installation, and at a competitive price, AXIS Companion Line presents a new business opportunity for resellers and installers that already deliver IT, security and electricity services to the small business sector. To support them, Axis will offer dedicated training and sales promotions, as well as marketing collateral through the AXIS Companion Specialist initiative. Resellers and installers who commit to specific Axis product training and maintain high levels of customer service can be appointed AXIS Companion Specialists. They will have fast and direct access to technical support through a local helpdesk, as well as a dedicated web portal aimed at arming resellers and installers with what they need to sell to and support small businesses.

The growing international focus the Dubai Expo 2020 has brought to the Middle East will be highlighted at Intersec 2015 The upcoming Dubai Expo 2020 has sparked fresh impetus in the Gulf security market, as authorities look to secure critical infrastructure and protect the millions of expected visitors to the showpiece event. The Middle East region’s first ever Expo is expected to attract more than 25 million people from around the world, while a price tag of at least US$9 billion suggests the host Emirate is pulling out all the stops to create state-of-the-art facilities and infrastructure. The immense security challenges that come with hosting such a major attraction means the Middle East is expected to be hotbed of innovation from international players in the safety and security market, with more than 1,300 getting ready to showcase their latest products and services at the 17th edition of Intersec in Dubai. Prominent companies exhibiting at the three-day event, which takes place from 18-20 January 2015 at the Dubai International Convention and Exhibition Centre, are targeting large-scale business growth and increased opportunities, as a result of the Expo 2020. “The Dubai Expo 2020 will create major global opportunities in the safety and security industry, and will encourage new ideas for innovation,” said Alessio Grotto, the President of Italian exhibitor Videotec, which is launching its latest range of video surveillance PTZ cameras at Intersec 2015. “Authorities will spend a huge amount on defense and security for supporting infrastructure, including airports, transportation, hotels and stadiums. New plans on how to secure sensitive areas, as well as to protect government officials and the influx of visitors will be drawn up and existing installations will have to be updated,” he added. Organized by Epoc Messe Frankfurt, Intersec is the world’s largest trade fair for security, safety and fire protection. Long-time exhibitor and global security solution provider G4S expects the regional security market to be worth US$ 7 billion in 2015, with a steady 10 per cent growth rate likely to continue at least up until 2017. Chris Fergus, Regional Managing Director, Middle East at G4S, said: “Hosting world renowned events such as the Dubai Expo 2020 will undoubtedly require world class security measures that need to be implemented prior to and alongside the event. “From risk mitigation plans to incorporating the latest electronic security to event security, the requirements are endless, not just at the event’s location, but nationwide. Event security is a key service line in G4S, as we have experience in securing the largest regional entertainment and sports events here in the UAE,” added Fergus. “The Dubai Expo 2020 will create major global opportunities in the safety and security industry, and will encourage new ideas for innovation" While many Intersec exhibitors anticipate an influx of new business opportunities, others say they are already feeling the impact of the Dubai Expo, including Axis Communications, one of the world’s top ten security companies. “Numerous projects from the public and private sectors are already taking place, most notably in transportation, hospitality, retail and critical infrastructure,” said Gilles Ortega, Regional Director of Axis Communications for the Middle East and Africa. “As a result, we expect the growth for network video surveillance in the GCC to grow by 25 per cent over the next five years.” Echoing the sentiment was Milind Borkar, Vice President of Sales at Infinova and March Networks for the Middle East & Africa and South Asia, who said: “Dubai Expo 2020 is setting the stage for many new developments and projects across the Middle East, thus increasing the security requirements in all these facilities. Infinova is looking at a broader picture and is observing a big boom across the entire security market.” The growing international focus that major events have brought to the Middle East will be highlighted at Intersec 2015, which is expected to grow by 15 per cent year-on-year, and will host 13 country pavilions from Canada, China, France, Germany, Hong Kong, India, Italy, Korea, Pakistan, Singapore, Taiwan, UK and the USA. Ahmed Pauwels, CEO of Epoc Messe Frankfurt, said: “Large-scale international events coming up in the region not only create demand for stringent safety and security measures, but also drive fresh waves of innovation from the leading providers as they adapt their products to the ever-changing needs of today.” "As the largest international safety and security platform serving the wider region, Intersec provides international manufacturers and suppliers unmatched networking and business development opportunities" “As the largest international safety and security platform serving the wider region, Intersec provides international manufacturers and suppliers unmatched networking and business development opportunities.” As many as 300 exhibitors will be making their debuts at Intersec 2015, which features an enlarged conference line-up covering Fire Safety; Information Security; Commercial Security; Disaster Management; Occupational Safety and Safety Design in Buildings. Held under the patronage of His Highness Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, Intersec is the largest and most international of Messe Frankfurt’s global network of security and safety exhibitions, which include: Secutech India, Secutech in Taiwan, Secutech Thailand, Intersec Buenos Aires, Secutech Vietnam and Seguriexpo Buenos Aires.