Floris van Hooft

Floris van Hooft
Floris van Hooft
VP Marketing & Digital Services, Assa Abloy Entrance Systems

Floris van Hooft is a seasoned B2B marketing and business strategy professional with expertise in product management, services development, global key account management, and pricing strategy. With a strong background in industrial goods and construction project management, he has successfully led teams as a managing director, overseeing full P&L responsibility. An experienced people manager and coach, Floris excels in driving growth, optimizing operations, and delivering strategic solutions in complex business environments.