Rhombus Systems, Inc. - Experts & Thought Leaders

Rhombus, a pioneer in cloud-managed physical security solutions, announced the launch of Rhombus Insights, an AI-powered solution that empowers businesses to measure virtually anything their cameras can see and automate responses based on those specific observations. The launch is a significant expansion of Rhombus’ AI analytics capabilities, giving organizations complete customization over what they track and how they respond to operational situations. Rhombus's physical operations  Businesses can now create tailored measures and automatic replies designed for their specific active needs Rhombus Insights addresses a fundamental challenge companies have faced: the inability to answer questions about their physical operations without ongoing and time-intensive human intervention. Whether tracking parking availability, observing equipment placement, verifying safety protocols, or measuring inventory levels, businesses can now create tailored measurements and automated responses designed for their specific operational needs. How businesses continually optimize and secure “Companies have been limited to predefined analytics that couldn’t really address what they need to know about what’s going on at their store, their campus, their factory, or other physical space at any given moment,” said Rickey Cox, VP of Product at Rhombus. “Rhombus Insights changes that completely. If your Rhombus cameras can see it, you can now measure it, track it, and automate responses to it. This level of complete customization unlocks entirely new possibilities for how businesses continually optimize and secure their physical spaces.” Transforming visual data into actionable intelligence Rhombus Insights works through an intuitive setup process where users simply create prompts Rhombus Insights works through an intuitive setup process where users simply create prompts describing what they want to measure, specify the measurement type (numerical, percentage, or true/false), and set monitoring frequency. The solution then continuously analyzes camera footage to provide real-time data visualization, exportable reports, and API access for integration with existing business systems. Instant alerts and automated actions Going beyond passive monitoring, Rhombus Insights enables organizations to configure instant alerts and automated actions whenever specific conditions are met. When triggers are detected, the system can send notifications via email, text, or push notification, and execute custom actions such as playing audio announcements or activating third-party devices (such as lights or alarms) through relay triggers. Cross-industry applications drive operational excellence Educational clubs can verify safety protocol compliance, such as confirming lifeguard presence The flexibility of Rhombus Insights supports diverse use cases across industries. In manufacturing environments, companies can track forklift counts on warehouse floors and automate safety alerts when equipment exceeds safe density levels. Retail businesses can observe queue lengths and automatically notify staff when customer wait times become problematic. Educational institutions can verify safety protocol compliance, such as confirming lifeguard presence at pool facilities. Operational leverage and increased efficiency “Like many businesses, our operations have unique characteristics that require specialized knowledge and measurement capabilities,” said Kevin Bush, Chief Strategy Officer at Fresh Dining Concepts, the largest franchisee group of brands like Cinnabon and Auntie Anne’s. “Being able to use our cameras to extract actionable information and automate business response gives us an incredible amount of operational leverage and increased efficiency across our locations.” Seamless integration with existing infrastructure Rhombus’ strategic growth of purposeful AI features built into its cloud-based physical security system Rhombus Insights works with existing Rhombus camera infrastructure or 3rd party cameras and integrates seamlessly with the company’s unified Rhombus Console. Organizations can configure their choice of large language model (LLM) to power the AI analytics, with options including Rhombus’ provided solution or integration with pioneering AI platforms such as ChatGPT, Claude, Gemini, and Grok. This launch continues Rhombus’ strategic expansion of purposeful AI features built into its cloud-based physical security system, following recent introductions of natural language video search and operational analytics capabilities that include line crossing and occupancy counting. Driving cost efficiency and strategic decision-making By automating previously manual monitoring processes, Rhombus Insights delivers significant cost savings while providing organizations with data-driven insights that influence site planning, budget allocation, and operational strategy. The solution's automated response capabilities ensure critical conditions are addressed immediately without requiring constant human oversight. Availability Rhombus Insights is now available to companies with existing Rhombus deployments. Organizations interested in exploring how AI-powered custom analytics and response triggers can optimize their physical spaces

Rhombus, a pioneer in cloud-managed physical security, now announced the launch of four new security cameras purpose-built to meet the evolving safety demands of modern businesses. From expansive campuses and facilities to tight, sensitive spaces, these new additions to the Rhombus portfolio give security and operations teams powerful new tools to eliminate blind spots, scale with confidence, and sharpen situational awareness through AI-powered intelligence and automation. Product release of four cameras The product release includes four cameras: R360S, a next-generation fisheye camera delivering seamless 360° visibility and immersive de-warping. R540, an AI-enhanced bullet camera designed for large-scale perimeter monitoring. R545, a long-range telephoto camera ideal for license plate recognition and distant monitoring. R150, an ultra-compact camera built to secure tight or high-traffic locations without drawing attention. Rhombus’ unified cloud platform Each camera tightly integrates with Rhombus’ unified cloud platform, enabling advanced analytics Each camera tightly integrates with Rhombus’ unified cloud platform, enabling advanced analytics, real-time alerts, and remote access via a single pane of glass.  “Physical security isn’t just a question of coverage anymore,” said Dave Gustafson, Vice President of Hardware at Rhombus. “Successful deployments require context, responsiveness, and scalability. Our newest cameras are precision-engineered to give organizations maximum flexibility for their use case, while delivering continuous insights through powerful AI and cloud integration.” R360S: 360° visibility with real-time de-warping The R360S reimagines fisheye surveillance with crystal-clear 12.5MP resolution, providing complete coverage from a single ceiling-mounted camera. Advanced onboard processing eliminates fisheye distortion with panoramic or quad views, removing the visual distortion and blind spots common to traditional wide-angle systems. Especially well-suited for retail floors, open offices, and lobbies, the R360S simplifies deployments without compromising visibility. Using stereographic lens technology with seamless perspective adjustment and custom tile views, it preserves clarity across every angle and adds dual microSD local storage and IoT sensor connectivity for flexible deployments. R540 and R545: high-performance perimeter protection R540 is built for general perimeter applications across expansive outdoor areas such as school campuses The R540 is built for general perimeter applications across expansive outdoor areas such as school campuses, parking lots, and distribution centers. With AI-powered threat detection and an extended field of view, the R540 proactively identifies potential threats and escalates alerts to designated personnel before incidents occur. The camera pairs a 4K Ultra HD sensor with a motorized varifocal lens and zero-touch provisioning, plus dual microSD slots for continuous local recording. Rhombus’ AI-driven features and analytics tools The R545 adds long-distance precision with a 2.5x zoom and telephoto optics, maintaining exceptional clarity at extended ranges. Its accuracy makes it ideal for license plate recognition, corridor surveillance, or securing wide-open boundaries with fewer cameras. Both cameras are built to endure harsh weather, support flexible mounting, and integrate fully with Rhombus’ AI-driven features and analytics tools. R150: small-space security with discretion R150 provides the same core abilities as larger Rhombus cameras, such as AI-powered detection The R150 is Rhombus's smallest camera yet, purpose-built to deliver discreet, high-performance surveillance in sensitive or space-constrained environments.  The sleek design makes it ideal for ATMs, museum walls, healthcare counters, or boutique retail shelves—locations where security matters but space is at a premium.  Even within a small form factor, the R150 provides the same core capabilities as larger Rhombus cameras, including AI-powered detection, remote access, and full cloud management. From fisheye to telephoto, AI-powered physical security All four cameras run on the Rhombus cloud-managed platform, which unifies video surveillance, access control, environmental sensors, and alarm monitoring in one system. Customers can configure alerts, automate workflows, and manage every site from a central console Customers can configure alerts, automate workflows, and manage every site from a central console that blends cloud and edge processing for low-latency detections, enterprise-grade security, and smooth scale from a single location to multi-site operations. The new camera lineup is fully compatible with Rhombus’ AI features (including facial recognition, vehicle detection, people counting, and natural language search) and integrates with 50+ business systems through open APIs. Automated physical security “From wide-area visibility to pinpoint precision, our newest cameras give organizations the tools to scale their security infrastructure intelligently and affordably,” said Rickey Cox, VP, Product Management at Rhombus. “They are designed to meet businesses’ demand for more agile, automated physical security across all types of environments.”  Availability The R360S, R540, R545, and R150 are now available via Rhombus authorized partners. Organizations interested in upgrading their security infrastructure with the latest Rhombus solutions can learn more or request a demo on the website.

Rhombus, a pioneer in cloud-managed physical security solutions, announced the expansion of its AI-powered Operational Analytics capabilities with two powerful new features: Line Crossing and Occupancy Counting. These solutions give organizations real-time spatial intelligence tools to improve how they manage traffic flow, space utilization, and staffing. Both work with existing Rhombus camera infrastructure and can be centrally managed from the Rhombus console. Traditional surveillance by unlocking Rhombus persists to grow video intelligence beyond traditional surveillance by unlocking AI-fueled insights Rhombus continues to expand video intelligence beyond traditional surveillance by unlocking AI-fueled insights that help businesses solve everyday operational challenges. With these new features, security footage instantly becomes a live source of business intelligence to give teams a clear understanding of precisely how spaces are used and how to improve them. Right AI and powerful analytics "Video systems have long been siloed for security use only," said Brandon Salzberg, Chief Technology Officer at Rhombus, adding "But with the right AI and powerful analytics, those same systems can also power real-time operational intelligence that helps businesses grow." He continues, "Line Crossing and Occupancy Counting are great new examples of how we’re unlocking broader value from existing security camera infrastructure." Line crossing Line Crossing lets organizations define custom boundaries within camera views to monitor the directional traffic of how and when people or vehicles cross from one area to another.  Line Crossing lets organizations define custom boundaries within camera views to monitor the traffic These insights are critical for identifying peak usage patterns and making layout or schedule changes that improve flow and efficiency. From retail store entrances to manufacturing loading docks, Line Crossing provides actionable data through clear, intuitive reporting. "We built Line Crossing to answer a simple question: how are people actually using your space?," said Rickey Cox, VP of Product at Rhombus, adding "We can surface directional insights that help organizations fine-tune everything from where to place employees to broader site design changes, without relying on guesswork." Occupancy counting Occupancy Counting provides ongoing estimates of how many people are in a given area by using AI models. The solution eliminates the need for manual headcounts or check-in systems, enabling teams to manage capacity and identify underused areas. These insights help organizations respond to fluctuations in foot traffic, optimize space layout, and better align staffing with actual demand. Solutions built for real-world use cases Both Line Crossing and Occupancy Counting are designed to support a wide range of operational needs across industries. For example: In retail environments, traffic flow data can inform smarter product placement and optimize underperforming departments. In manufacturing settings, tracking vendor deliveries can reduce congestion at loading docks. At fitness centers, occupancy visibility enables better fitness class and staff planning while minimizing safety hazards. Rhombus’ vision for smarter security, smarter operations The expansion of the Operational Analytics suite underscores Rhombus’ broader commitment to making its video intelligence solutions continually smarter, faster, and more adaptive. Rhombus’ broader commitment to making its video intelligence solutions continually smarter From real-time alerts to natural language video search, Rhombus uses AI to eliminate otherwise tedious manual efforts, accelerate investigations, and proactively detect threats.  At the same time, the platform helps teams improve safety, increase efficiency, and make better decisions across their operations. By combining AI-enabled video analytics, audio detection, and IoT sensor data, Rhombus delivers a unified solution that adapts to each customer’s needs, supports evolving workflows, and helps organizations get more value from their existing security infrastructure. Seamless integration with the Rhombus platform Line Crossing and Occupancy Counting work with Rhombus’ dome, bullet, and multisensor camera series, and are available with no additional hardware or complex setup. Teams can access trends and reports through the same intuitive cloud-managed platform they already use, or pull data into their systems via Rhombus’ open APIs. Availability Line Crossing and Occupancy Counting are now available in limited release to customers with a Rhombus Enterprise license. Organizations interested in exploring the unique advantages of Rhombus’ Operational Analytics can book a demo.