LRG - Experts & Thought Leaders

LRG, inc., an independent manufacturer's rep firm serving the electronic security industry, and Vector Firm, a professional sales and marketing consulting and training business focused on system integrators, are very pleased to announce their newly formed partnership. The alliance was forged by LRG Founder Chris Lanier and Vector Firm Founder and President Chris Peterson. Author's quote Challenges facing any size company with regards to hiring, training, coaching, and retaining top talent “We’re very excited to have LRG representing Vector Firm in the Central US,” Peterson says. “To have such a sharp group of sales professionals bringing our sales and marketing services to their clients is an amazing opportunity for us. I appreciate Chris Lanier's creativity; this was his idea and I immediately embraced it." LRG, Inc. co-owner and CEO John Swinford concurred, adding “We’ve been very impressed with Vector’s comprehension of our channel and the challenges facing any size company with regards to hiring, training, coaching, and retaining top talent. They offer a wide variety of programs from basic self-learning modules to custom subject matter to website content. Any company serious about being the best they can be should contact Vector for a free evaluation. Simply tell them LRG sent you!”

Camden Door Controls is pleased to welcome Lanier Rep Group (LRG) as its newest manufacturer’s rep firm. LRG will broaden Camden’s presence in Texas, Louisiana, Oklahoma, Arkansas, Missouri, Iowa, Nebraska, Kansas, Minnesota, and North and South Dakota. “We are very proud to add Camden Door Controls to our line card of vendors,” says John Swinford, LRG CEO, adding “They’re an industry-pioneering manufacturer of door activation and locking devices and bring a wealth of innovative offerings to market.” Low voltage and electrical distribution “Camden Door Controls is pleased to partner with Lanier Rep Group to service the low voltage and electrical distribution markets in the regions they serve,” notes Dave Malen, Camden's Co-Founder and Chief Executive Officer. He adds, "We partner with knowledgeable sales representatives that complement our dedicated internal sales staff and are proud to welcome them to the Camden family of rep firms.”

Electronic Security Factory Rep Firm - LRG, inc, one of the largest rep firms in the United States, has announced that LRG, inc veterans - John Swinford and Kenny Hilton purchased the organization from Chris Lanier effective March 13th. A long-time industry veteran, Lanier founded LRG, inc in 2001. Texas-based LRG, inc covers 16 Central U.S. states for many of the industry’s top-tier manufacturers of intrusion, video, fire, audio, and networking solutions. Lanier will be retained for 2024 assisting with the transition and leading new Vendor and Business Development initiatives.  Transition “This move is by design and with the right people for the future of the company,” Lanier reports. “LRG has worked hard to service our customers and the supply chain with an ongoing sense of sales urgency. We are very appreciative of our partnerships and friendships in the industry.” New CEO Swinford and CFO Hilton combine for over 23 years of LRG experience alone as Regional Sales Managers and are joined by Conrad Hartwig who continues his role as VP of Sales for the organization.