ASIS International - Experts & Thought Leaders

ASIS International announced that the late Aaron Salter, Jr., an Allied Universal security professional and a retired police officer who made the ultimate sacrifice while protecting shoppers at the Tops Friendly Market during a mass shooting, is the recipient of the 2022 Ralph Day Memorial Security Officer Heroism Award. The award will be accepted by his son, Aaron Salter III, on September 13th at the 2022 Global Security Exchange Conference.  Recognition for outstanding service/acts Each year, one security officer is recognized by ASIS International, the membership organization for security management professionals and host of the GSX Conference, for outstanding service/acts in the security profession through the Ralph Day Memorial Security Officer Heroism Award. This award is meant for those that perform a heroic act that involves circumstances where a private security officer risks his or her life to save their life to protect or save lives and/or property. The award nominee must be an employee of a contract security company employed as a security officer. This is the first time this award has been bestowed posthumously. Protecting the community  We admire Aaron Salter, not just for his heroic actions in May, but for the heroic life he lived protecting the community" “We admire Aaron Salter, not just for his heroic actions in May, but for the heroic life he lived protecting and serving the community for over 30 years,” said Steve Jones, Global Chairman and CEO, Allied Universal. “I have been inspired and proud to see the outpouring of support for Mr. Salter’s family from the Allied Universal team, the Buffalo Community, and others.” Mass shooting incident  On May 14th, 2022, a mass shooting occurred at the Buffalo Tops Friendly store. Ten people, including Mr. Salter, were killed and three people were injured. When a gunman wearing tactical gear and armed with an assault rifle entered the grocery store, Mr. Salter confronted the attacker, firing multiple shots, one of which struck the 18-year-old attacker’s body armor. Tragically, Mr. Salter was killed by return fire. Mr. Salter is hailed as a hero by police officials, shoppers, and colleagues for confronting the assailant and slowing the assault which gave time for others to move to safety. Mr. Salter's experience  Mr. Salter retired as a lieutenant from the Buffalo Police Traffic Division in 2018 after 30 years on the job and had worked for Allied Universal at the Tops Friendly Market post for seven years. Mr. Salter was a musician who played bass guitar, loved cars, and was a scientist who invented a car engine that could run on water via hydrogen electrolysis. Aaron Salter III established a GoFundMe page in honor of his father to help his family with this unforeseen tragedy.

ASIS International, the world's largest association for security management professionals, is pleased to announce the opening of its Call for Proposals for the Global Security Exchange (GSX) 2026, inviting industry experts, thought leaders, and practitioners to submit cutting-edge presentations across critical security domains.  Additionally, the association is seeking distinguished security professionals to serve as proposal reviewers, furthering the conference's commitment to delivering exceptional educational content. Next era of security  “I’m deeply grateful to Jamie Ridenhour, CPP, who is chairing the GSX 2026 Selection Review Committee, and the incredible volunteers who will serve on this committee, integral to attracting security professionals from nearly 100 countries,” said Joe Olivarez, Jr., MBA, 2025 President, ASIS International. “GSX isn’t just an event - it’s where the global security community shapes the future. What makes GSX unique is that its education is driven by practitioners from every corner of the world, representing diverse industries and expertise. This is a truly global collaboration, and your insights can help define the next era of security. If you have ideas, innovations, or lessons that can elevate our profession, now is the time - submit your proposal and be part of the conversations that will transform security worldwide.”  Key security challenges The GSX 2026 Conference seeks innovative submissions addressing key security challenges and emerging trends and thought leadership, with areas of focus spanning:   Intelligence  Organizational Resilience  Information Security  Site Security  Supply Chain Security  Personnel Security Investigations  Executive Protection  Governance  Evolution and transformation The proposal reviewers will evaluate submissions based on relevance, innovation, practical applicability, and potential to advance security practices globally.  “For GSX 2026, we’re looking for proposals that don’t just inform - they inspire evolution and transformation,” stated Jamie Ridenhour, CPP, Chair, GSX 2026 Selection Committee. “We want interactive sessions that spark creativity, address critical security challenges, and deliver practical, measurable results and favorable outcomes. Bring us your best ideas, real-world case studies, and forward-thinking strategies that empower professionals to lead with confidence and clarity in an evolving landscape.”  Important dates to note   Call for Reviewers: The application period for the GSX 2026 Proposal Review Committee opens 3 December 2025 and closes 14 January 2026. Call for Proposals: Proposals must be submitted electronically through the GSX 2026 proposal submission portal. The submission window runs from 3 December 2025 and closes 14 January 2026. Accepted presenters and all other submitters will be notified by mid-April 2026. GSX 2026 will be held 14-16 September at the Georgia World Congress Center in Atlanta, Georgia, USA.  

Artificial Intelligence Technology Solutions, Inc., a pioneer in AI-driven security and productivity solutions, along with its wholly owned subsidiary, Robotic Assistance Devices Group (RAD-G), has executed a three-year agreement with a U.S.-based RVM (Remote Video Monitoring) company. The project, which is expected to reach $2.5 million in total contract value, will deploy SARA™ (Speaking Autonomous Responsive Agent), the Company’s multiple award-winning agentic AI platform, across the RVM’s growing portfolio of monitored accounts. Range of SARA solutions Under the terms of the agreement, RAD-G will begin the process of deploying a range of SARA solutions with an initial annual value of approximately $855,000. The rollout will occur in phases over the next several months, with full implementation expected to take up to six months as both companies determine the optimal mix of SARA configurations and integrations. Once fully implemented, annual recurring revenue is expected to approach $1 million as the RVM expands its customer base and adds monitored accounts. The project is anticipated to replace three legacy system providers and transition more than 1,000 video monitoring accounts currently managed overseas. How rapidly SARA is redefining “This agreement demonstrates how rapidly SARA is redefining what’s possible in video monitoring,” said Steve Reinharz, CEO/CTO and founder of AITX and RAD-G. “This RVM’s decision to build around our platform validates the strength of our technology, our roadmap, and our vision for autonomous, intelligent monitoring at scale. We’re not following industry trends, we’re setting them.” How SARA can transform its monitoring operations The project adds to RAD-G’s growing portfolio of enterprise software engagements and contributes to the Company’s expanding base of recurring monthly revenue. SARA is designed to autonomously monitor live video streams, identify relevant events, and respond in real time through voice-interactive deterrence and notifications. The platform continues to gain traction as monitoring companies and security providers seek reliable, intelligent, and scalable alternatives to traditional human and offshore monitoring. With each new deployment, RAD-G further advances its mission to modernize security operations through AI-driven automation and actionable intelligence. The Company invites Remote Video Monitoring, GSOC, and SOC operators interested in learning how SARA can transform their monitoring operations to connect with RAD-G at the website. Mobile robotic solutions  AITX, through its primary subsidiary, Robotic Assistance Devices, Inc. (RAD), is redefining the nearly $50 billion (US) security and guarding services industry through its broad lineup of innovative, AI-driven Solutions-as-a-Service business model. RAD solutions are specifically designed to provide cost savings to businesses of between 35%-80% when compared to the industry’s existing and costly manned security guarding and monitoring model.  RAD delivers these cost savings via a suite of stationary and mobile robotic solutions that complement, and at times, directly replace the need for human personnel in environments better suited for machines. All RAD technologies, AI-based analytics and software platforms are developed in-house. Data protection and security compliance The Company’s operations and internal controls have been validated through the successful completion of its SOC 2 Type 2 audit, which is a formal, independent audit that evaluates a service organization’s internal controls for handling customer data and determines if the controls are not only designed properly but also operating effectively to protect customer data.  This audit reinforces the Company’s credibility with enterprise and government clients who require strict data protection and security compliance. Reinforce RAD’s ability to deliver RAD is led by Steve Reinharz, CEO/CTO and founder of AITX and RAD, who brings decades of experience in the security services industry. Reinharz serves as chair of the Security Industry Association’s (SIA) Autonomous Solutions Working Group and as a member of the SIA Board of Directors. The RAD team also draws on extensive expertise across the sector, including Mark Folmer, CPP, PSP, President of RAD and Chair of the ASIS International North American Regional Board of Directors, Troy McCanna, former FBI Special Agent and RAD’s Chief Security Officer, and Stacy Stephens, co-founder of security robotics company Knightscope. Their combined backgrounds in security industry leadership, law enforcement, and robotics innovation reinforce RAD’s ability to deliver proven, practical, and disruptive solutions to its clients. Delivery of artificial intelligence-based solutions RAD has a prospective sales pipeline of over 35 Fortune 500 companies and numerous other client opportunities. RAD expects to continue to attract new business as it converts its existing sales opportunities into deployed clients generating a recurring revenue stream. Each Fortune 500 client has the potential of making numerous reorders over time. AITX is an innovator in the delivery of artificial intelligence-based solutions that empower organizations to gain new insight, solve complex challenges and fuel new business ideas. Through its next-generation robotic product offerings, AITX’s RAD, RAD-R, RAD-M and RAD-G companies help organizations streamline operations, increase ROI, and strengthen business. AITX technology improves the simplicity and economics of patrolling and guard services and allows experienced personnel to focus on more strategic tasks. Customers augment the capabilities of existing staff and gain higher levels of situational awareness, all at drastically reduced cost. AITX solutions are well-suited for use in multiple industries such as enterprises, government, transportation, critical infrastructure, education, and healthcare.

As digital transformation accelerates and touches more aspects of business operations, ASIS International is working to provide educational opportunities that security practitioners need to stay on top of those rapid developments. It’s a mission that will drive the ASIS Europe 2019 meeting, ‘From Risk to Resilience,’ this month (March 27-29) in Rotterdam. “What makes the event special is how it covers the full spectrum of security risks that organizations face, and in particular, looks at the human factors and management challenges involved,” says Eduard Emde, CPP, ASIS Europe 2019 Conference Chair, Head of the Health, Safety and Security Section, ESA (European Space Agency), the Netherlands. Examining Technology-Driven Risk When we look at technology-driven risk, only a part of that can be addressed by new technology" “When we look at technology-driven risk, only a part of that can be addressed by new technology. Much of the work is helping people adapt and find new ways of working and managing – that is where I think this event excels.” The opening keynote on ‘Amsterdam: From Smart City to Smart Society’ will be delivered by Theo Veltman, Innovation Rainmaker at the Municipality of Amsterdam. The keynote will set the tone for the three-day event by showing practically how cities are evolving and why – from the perspective of society, business and government. “This a great way to challenge us to understand what is driving change outside the ‘security bubble’ so that we can be better prepared for what is coming,” says Emde. The growing exhibition at ASIS Europe in Rotterdam will feature 45 exhibitors, including Johnson Controls, Nedap, Securitas and Stratfor Mobile Device Security In addition, the show will cover some of the most relevant and challenging topics in emerging technology such as artificial intelligence (AI), drones, mobile device security and industrial control systems. Given the seniority of the audience, a lot of time will be devoted to management and leadership topics such as soft skills and building teams with diversity and inclusion in mind. In addition, Nick Lovrien, CPP, Chief Global Security Officer at Facebook, will speak about securing an innovation culture. Scenario-based training sessions will provide a hands-on experience to work through challenges such as a chem-bio attack, a fake news crisis, travel risk planning, practical ways to effectively engage business executives and red teaming on cyber-physical risk. The growing exhibition at ASIS Europe in Rotterdam will feature 45 exhibitors, including Johnson Controls, Nedap, Securitas and Stratfor. Advanced Learning Experience We have a large number of global CSOs, regional leaders, and specialists from key companies across a whole range of sectors" Online registration will be open until March 26. There is a Free Show Pass that provides access to the exhibition and to the education in the Innovation Track and Career Centre, plus two networking drinks and refreshments throughout the day in the exhibition hall. For a more advanced learning experience, the Professional Pass and Leadership Pass offer more sessions, training and networking functions. There are plenty of options aimed at all budgets, learning needs and schedules, says Emde. Last year there were 775 registrants in total. “This year is looking good. We already surpassed last year’s total number of conference delegates, and registrations are coming in steadily,” says Emde. “For me, the numbers only tell a small part of the story,” he adds. “We have a large number of global CSOs, regional leaders, and specialists from key companies across a whole range of sectors. That quality, diversity and expertise onsite is what really makes the networking experience so valuable.”

There was high-level energy at GSX 2025, befitting an industry undergoing massive change. Artificial intelligence (AI) was everywhere, but not so much in the booth signage. Rather, AI has made its way beyond marketing claims and solidly into the core of the products themselves. There were hundreds of examples of how AI is changing how security systems operate, all for the better. Clearly on display at GSX 2025 was an industry in the midst of metamorphosis.  Deep integration of AI My conversations with companies across the security ecosystem revealed an industry heavily focused on leveraging advanced technologies like AI and the cloud to address increasingly complex global and localized threats. Several key themes emerged at the Global Security Exchange (GSX), sponsored by ASIS International, held Sept. 29–Oct. 1 at the Ernest N. Morial Convention Center in New Orleans, La. Themes I heard repeated throughout the show floor included deep integration of AI, the ongoing shift toward cloud-based and hybrid architectures, and a sharp focus on modernizing security systems to meet current challenges. AI and intelligent automation transform security The use of GenAI is moving beyond simple search functions into real-time decision support Companies are integrating AI and intelligent technologies to enhance analytics, streamline incident response, and improve internal efficiency. The use of Generative AI (GenAI) is moving beyond simple search functions into real-time decision support. For example, Bosch Video Systems introduced a "second tier" to its video analytics capabilities by combining highly sensitive edge detection with GenAI models in the cloud. For example, in visual gun detection, edge analytics might flag a potential gun (yellow), but the cloud-based GenAI then quickly reviews and confirms the threat (red), helping to filter out false alarms. Bosch is also using GenAI for more open-ended searches, such as a "Where's Waldo" application demonstrated at their booth. GenAI-powered system  Eagle Eye Networks says they are focused on helping integrators "organize the AI chaos” through their cloud-based video platform. Their precision person and vehicle detection capabilities work across multiple cameras. Motorola Solutions introduced Inform, an AI-assisted incident response solution designed to bring clarity to the "noise" and help security teams respond to complex threats. They also offer Avigilon Visual Alerts, an on-prem GenAI-powered system that expands the natural language interface. AI internally to improve processes The Body Workforce Mini protects frontline workers and businesses "amid rising violence and theft." The Axon Body Workforce Mini, a small “computer with a lens” for non-police applications, is AI-capable and can perform real-time translations, automated report writing, and summarization, and can even act as a personal assistant by incorporating company policies. All those functions are built into a lightweight body-worn camera designed to safeguard frontline workers in retail and healthcare verticals. The Body Workforce Mini protects frontline workers and businesses "amid rising violence and theft." Beyond products, integration company Everon is using AI internally to improve processes, such as handling commoditized tasks, which they expect will result in better customer satisfaction. Everon wants to be known as a premier service provider and will be introducing new services in the video realm. AI-powered search and continuous system upgrades Genetec prefers the term Intelligent Automation (IA), instead of AI, to describe its empathetic interface, which can "know" what additional information a security professional needs when they click on an image, for example. Genetec says the advantages of the cloud include AI-powered search and continuous system upgrades. Their Security Center SaaS has had a fast and successful launch. It enables cloud-based systems with local storage.  Genetec also highlighted the Cloudlink 210, a cloud-managed appliance designed to unify physical security operations that can be simply plugged in without involving IT staff. They call it a “headless appliance.” Cloud migration and the push for hybrid systems Hanwha debuted OnCAFE (Cloud Access for Everyone), a new cloud-based access control product The industry continues its strategic march toward the cloud, often through hybrid applications that blend on-prem strength with cloud flexibility. Acre's access control is described as "cloud-first technology," and they continue to focus on cloud solutions, incorporating AI. To help customers transition, they offer the "Bridge," a migration tool that allows systems to communicate throughout the move. At the same time, they are continuing to develop and enhance their core on-prem products – DNA Fusion and AccessIt!. Adding access control to supplement their video product line, Hanwha debuted OnCAFE (Cloud Access for Everyone), a new cloud-based access control product. The goal is to provide “access control that is easy;” It works alongside their OnCloud direct-to-cloud VMS as a Service platform. Future of video management The future of video management is increasingly hybrid. Milestone recently completed a three-year process of updating XProtect and building for the future of hybrid applications. At GSX, they showcased how their XProtect Evidence Manager seeks to "democratize evidence management" by collecting video, cell phone data, notes, and other metadata related to a case for easy sharing and prosecution. Also, Milestone’s “app center” enables additional features to enhance XProtect without involving integration.  Milestone is also focusing on "Metadata Ingest," which collects and aggregates data from various manufacturers (including Genetec, Motorola, and Exacq) for use by AI. Strategic modernization and open integration Convergint and Genetec collaborated on a "2026 Technology Modernization Outlook" white paper A key theme for the future is the shift toward open systems and strategic modernization, enabling security professionals to better utilize new technology. Convergint and Genetec collaborated on a "2026 Technology Modernization Outlook" white paper, arguing that dealers and end-users need to think more strategically when buying technology. They predict that "2026 will be the year of modernization," with tangible results including unified intelligence, flexible deployment, and lower total cost of ownership. The call for open standards and architecture was also strong. What AI needs from open systems Johnson Controls noted that cloud, AI, and open standards are its three big focus areas. Their C-CURE IQ 3.10 is gaining adoption as it unifies access and video. OpenEye is seeking to address the "AI disruption anxiety" in the industry, focusing on what AI needs from open systems. The emphasis is on the value of a Model Context Protocol (MCP), an open standard and framework to enable AI systems to integrate and share data with external tools and sources. Addressing shifting global and local threats Allied Universal's "World Security Report 2025" highlights a risen focus on executive protection Companies unveiled solutions targeted at new security concerns, particularly the rising threat of violence, theft, and misinformation. Allied Universal's "World Security Report 2025" highlights an increased focus on executive protection and cites the rise of misinformation and disinformation as the number two threat. They noted that macro trends around instability and the political and social environment are driving security threats globally. To combat physical threats, Shooter Detection Systems introduced a new outdoor sensor, which is now generally available after a favorable feedback period that included an apprehension in one municipality. The company notes the unique challenge of developing technology for a "non-cooperative" threat like a person with a gun, in contrast to most security technologies that are "cooperative" and depend on user compliance. Implementation of integrated security Flock Safety is expanding its focus beyond license plate readers into solutions for retail, with a new initiative to automate and streamline investigative processes, which are often manual. The company also showcased "drones as automated security guards," which can be deployed within 90 seconds to provide "eyes" on a site and enhance safety. The system works on its own network and is firewalled away from the city system A tour of the City of New Orleans' Real Time Crime Center (RTCC), hosted by Axis Communications, demonstrated a mature implementation of integrated security. The RTCC uses Axis cameras, Genetec VMS, and is tied to a Motorola Solutions Command Center to enhance efficiency and effectiveness, operating independently of the police department. They measure success in terms of valuable hours saved in an investigation or even when an event is happening. The system works on its own network and is firewalled away from the city system. Rapidly changing industry on display The GSX 2025 highlights an industry that is moving toward more intelligent and integrated solutions. The investment in AI is shifting security from reactive monitoring to proactive, automated assistance. Throughout the show floor, the continued embrace of hybrid cloud architectures, coupled with an emphasis on open standards and modernization roadmaps, suggests a security ecosystem built for agility and future growth.  These trends, and the GSX show itself, collectively underscore the industry's commitment to delivering scalable, next-generation solutions for a changing threat landscape.

As the world’s security landscape grows ever more complex, the need for a dynamic, comprehensive, and globally minded gathering of thought pioneers and practitioners has never been more pronounced. Enter the Global Security Exchange (GSX) 2025, hosted by ASIS International, a signature event representing seven decades of commitment to advancing the security profession. This year marks a historic milestone, as GSX and ASIS International both celebrate 70 years of shaping the future of security, with New Orleans serving as the perfect host city for this anniversary celebration; making the 2025 conference not only a convergence of expertise but a tribute to the security profession’s evolution and resilience.  Setting the stage: A global gathering with a rich legacy GSX has established itself as a premier international forum, bringing together security professionals Since its inception, GSX has established itself as a premier international forum, bringing together security professionals from nearly 100 countries across the globe. This diversity is both a testament to the universal importance of security and a reflection of GSX’s core objective—unifying security and business professionals under a shared mission: to elevate the industry through education, collaboration, and innovation.  GSX’s member-driven approach GSX’s programming is carefully curated each year through a rigorous speaker proposal submission process by security professionals for security professionals. ASIS International consults extensively with its global membership and prior attendees to assess shifting educational needs and emerging industry priorities. This member-driven approach ensures that GSX continually evolves, remaining attuned to the rapidly changing security environment and the real-world concerns of professionals in every corner of the globe. Programming highlights: Education at the core The agenda features more than 200 sessions, giving a masterclass in the most pressing and transformative topics The heart of GSX 2025 lies in its robust educational offerings. This year, the agenda features more than 200 sessions, presenting a masterclass in the most pressing and transformative topics facing the security sector today.  Three standout speakers Ian Bremmer, Sol Rashidi, and General Paul Nakasone - luminaries in geopolitics, artificial intelligence, and cybersecurity respectively—will headline the event, offering insights that bridge current realities with future opportunities. These keynote presentations promise to set the tone for an event dedicated to thought leadership and actionable intelligence. GSX 2025’s challenges and emerging trends GSX 2025’s educational framework is structured around nine distinct track themes. Each track addresses a critical area of security management, capturing both enduring challenges and emerging trends: Crime: Delving into the latest strategies for preventing, detecting, and responding to criminal activity in a world where threats are increasingly complex and transnational. Digital Transformation: Exploring the integration of cutting-edge technologies into traditional security operations, including automation, analytics, and the digitalization of security infrastructure. Information Security/Digital Risk: Addressing the ever-expanding need to protect data, intellectual property, and privacy against cyber threats and breaches. Law/Ethics: Focusing on the legal and ethical dilemmas that security professionals navigate, from compliance to responsible innovation. Managing Organizations: Providing strategies for effective leadership, organizational change, and operational excellence within security teams and entities. National Security: Examining the intersection of corporate, governmental, and civic security with a global lens on terrorism, conflict, and cross-border risks. Physical/Operational Security: Reinforcing the foundations of asset protection, site security, and crisis response through practical case studies and new methodologies. Professional Development: Empowering attendees to advance their careers through skills training, certifications, and leadership development. Risk Management: Mapping techniques to assess, mitigate, and manage risks in a broad array of operational contexts. Together, these tracks create a comprehensive curriculum spanning the complete landscape of contemporary security—from foundational principles to emerging innovations, from physical infrastructure to digital domains, all viewed through an authentically international lens. Innovation in action: Beyond the classroom One of the hallmarks of GSX 2025 is its commitment to making education not just informative, but immersive and accessible. Attendees will find a wealth of learning opportunities woven directly into the Exhibit Hall itself. No longer confined to traditional classrooms, education pulses throughout the venue, with exhibitors invited to showcase their latest insights and real-world solutions to the industry’s most urgent trends. With approximately 500 exhibitors represented, this expansion transforms the Exhibit Hall into a vibrant nexus of exchange, discovery, and hands-on engagement. GSX’s broader ethos No special gear needed, just bring your device and headphones to access live AI-powered captions To further enhance inclusivity and participation, GSX 2025 is pioneering the use of real-time translations through Wordly, for 35 select sessions over the course of this three-day event. This feature ensures that language barriers do not hinder the sharing of ideas, enabling attendees from around the world to fully engage with content and collaborate across borders. This digital transformation is emblematic of GSX’s broader ethos: embracing innovation and experimentation to create greater access to professional development tools within the security profession. No special gear needed, just bring your device and headphones to access live AI-powered captions and translations. Specialized zones and rapid learning GSX 2025's Exhibit Hall transforms into a vibrant ecosystem of discovery, where dedicated learning stages create immersive worlds of specialized knowledge. Journey through the School Security Zone to unlock cutting-edge solutions protecting our educational communities; experience the Organizational Resilience Zone where tomorrow's adaptive strategies come to life; and energize at the X Stage, where security pioneers and integrators accelerate their expertise through lightning-fast, game-changing insights that drive real-world impact. Signature events and unique experiences No GSX experience would be complete without opportunities to connect, celebrate, and unwind No GSX experience would be complete without opportunities to connect, celebrate, and unwind. This year, “ASIS Celebrates!” will take place at the historic National WWII Museum, providing a unique backdrop for networking, reflection, and community building. Beyond formal programming, GSX 2025 pays attention to the “little touches” that make a big difference—such as the Security SyncUP Lounge, where attendees can relax, recharge, and reconnect in a welcoming setting that fosters meaningful exchanges and new friendships. The future of security, united GSX 2025 stands as a testament to seventy years of progress, learning, and community in the global security profession. As participants converge from every corner of the world, the event offers not just a forum for knowledge-sharing, but a catalyst for innovation, collaboration, and progress. With an agenda shaped by its members, a program rich in content and diversity, and a spirit of experimentation and inclusion, GSX 2025 is poised to once again set the standard for what it means to protect, connect, and inspire in a rapidly changing world.