Impinj, Inc., a RAIN RFID provider and Internet of Things pioneer introduced three next-generation RAIN RFID reader chips that enable IoT device makers to meet the increasing demand for item connectivity in retail, supply chain and logistics, consumer electronics, and many other markets. The new Impinj E710, E510, and E310 RAIN RFID reader chips are high-performance, low-power systems-on-chips (SoCs) that extend the item connectivity opportunity to hundreds of billions of things worldwide. With industry-leading system integration and easy-to-use development tools, they enable the development of quick-to-market IoT devices that reliably identify, locate, and authenticate connected things. Performance, integration, and ease of use Impinj’s the Indy series, set the reader chip performance benchmark for more than a decadeImpinj RAIN RFID products have already connected tens of billions of things worldwide, helping enterprises drive digital transformation, improve consumer experiences, increase operational efficiencies, and better manage inventory and assets. Used by millions of devices, Impinj’s previous generation of reader chips, the Indy series, set the reader chip performance benchmark for more than a decade. The new-generation Impinj E710, E510, and E310 reader chips deliver record-setting performance, integration, and ease of use with: Up to 2x better receive sensitivity for reliable performance in new and existing solutions. Up to 80%, smaller RAIN RFID system designs ideal for small, next-generation IoT devices. 50% lower chip power consumption, supporting battery-powered, energy-efficient devices. Software- and pin-compatible designs for easy performance upgrades and design reuse. "We are thrilled to usher in a new wave of partner innovation with the release of the Impinj E710, E510, and E310 reader chips, which provide unparalleled ease of use, silicon integration, and performance," said Impinj CEO Chris Diorio. "These new reader chips deliver groundbreaking advancements to enable ubiquitous item connectivity. They represent yet another bold step toward Impinj’s vision of a boundless IoT." Embedded RAIN functionality Impinj E710, E510, and E310 chips enable IoT devices to reliably identify items per second without line-of-sight The Impinj E710, E510, and E310 chips enable IoT devices to reliably identify up to hundreds of items per second including apparel, pallets, parcels, pharmaceuticals, automotive parts, and electronics at distances of a few millimeters to many meters, without line-of-sight. The Impinj E710 provides superior performance and supports the monitoring of large item populations. The Impinj E510 is the mid-range option in price and performance and is optimized for battery-powered devices. And the lower-cost Impinj E310 delivers performance-optimized for close-proximity devices. The chips embed into devices, adding RAIN functionality and enabling new solutions, including: Cellphone devices, autonomous robots, and fixed and handheld readers for inventory and asset management, to increase speed and accuracy when counting and locating items and provide visibility that drives efficient operations and supply-chain automation. Point of sale devices, smart shelves, and cabinets for frictionless retail, to monitor goods and deliver fast, touch-free, and intuitive automated checkout. Smart appliances, gaming devices, and security systems for enhanced consumer electronics that connect to everyday items and deliver ultimate service and convenience. Delivering RAIN RFID connectivity Michelin, a longstanding Impinj partner, plans to equip every new passenger car tire with RAIN RFID by 2023 and envisions RAIN RFID delivering advanced connectivity throughout the full tire lifecycle to improve tire management, performance, and safety. "Michelin is convinced that the innovation, in terms of performance and affordability, in the new Impinj reader chips is a key achievement towards tire connectivity with RAIN RFID technology. Performant devices are a key factor of success to foster the tire market adoption,” said Jérôme Barrand, RFID program leader at Michelin. “In the coming years, we expect diverse types of reading points to be deployed across a large range of use cases over the entire tire lifecycle. This will be a key enabler to connected mobility services for our customers.” New IoT devices in development With the new reader chips, developers can quickly design IoT devices With the new reader chips, developers can quickly design IoT devices that meet regulatory requirements in more than 85 countries. More than 20 Impinj OEM device partners worldwide, including Bluebird, CAEN RFID, Chainway, Convergence Systems Limited, Hopeland, JADAK (a Novanta company), MTI, RoyalRay, and SILION TECH, are already developing dozens of products based on the new Impinj reader chips. "The new, highly integrated RAIN RFID system-on-chip and development kits used across the Impinj E710, E510, and E310 reader chips allow us to reuse design effort across multiple development projects, significantly reducing our time to market," said Albert Yang, general manager at Chainway. "We are pleased today to introduce two new wearable devices, a handheld reader and a printer, built on these new Impinj reader chips."
Impinj, Inc., a RAIN RFID provider and Internet of Things pioneer announced that Brian Wong will join its executive leadership team as chief product officer, effective May 10, 2021. With over 35 years of experience in the technology sector, Wong brings extensive strategic, operational, and financial expertise to lead Impinj’s product organisation. As CPO, Wong will continue developing Impinj’s world-class product organisation. He will focus on advancing Impinj’s platform and enabling the company’s global partner ecosystem to develop RAIN RFID products and IoT solutions that enable and drive digital transformation at leading enterprises worldwide. “Brian’s deep business, go-to-market, and technical experience will be an incredible asset to Impinj and our partners,” said Impinj CEO Chris Diorio. “His track record building and growing profitable companies, leading highly productive global teams, and delivering enterprise-grade technology for mission-critical applications will take Impinj to the next level. I’m thrilled to welcome him to the Impinj team.” Delivering real-time visibility “I am excited to join the Impinj team and drive its vision of boundless IoT—extending the Internet’s reach to trillions of everyday things through our innovative RAIN RFID products,” said Wong. “Together with the Impinj partner ecosystem, we have an amazing opportunity to deliver real-time visibility to those everyday things and directly improve people’s lives.” Experience Wong brings deep experience in emerging technologies, including 3D sensing, LiDAR for ADAS, and autonomous driving Wong brings deep experience in emerging technologies, including 3D sensing, LiDAR for ADAS and autonomous driving, Li-ion EV batteries, digital power management, optical communications, and III-V and silicon semiconductors. Before joining Impinj, he served as CEO of four companies, including TriLumina (acquired by Lumentum), Enevate Corporation, D2Audio Corporation (acquired by Intersil), and Primarion (acquired by Infineon). He started his career at TRW developing electronics for spacecraft and helped lead the effort to leverage the technology into commercial applications. Wong was also chairman of the Austin Technology Council and held board director roles at TriLumina, Sarda Technologies, Enevate, Kotura, D2Audio, and Integral Wave Technologies. In addition to mentoring and advising technology entrepreneurs, Brian enjoys live music, driving sports cars, riding his road bike, and cooking while spending family time with his wife, two children, and new grandchild.