Chelsea Render

Booth number: 11053 At ISC West, Bosch Security and Safety Systems will showcase how intrusion and fire detection, video surveillance and analytics, access control, and communications technology work together to deliver increased security, more efficient monitoring and control, automated audio announcements, and valuable data that extends beyond security to deliver clear business advantages. Bosch’s solutions solve challenges in retail, critical infrastructure, transportation, smart city, and many other markets Visitors will be able to grab a free snack in the Bosch Marketplace and experience solutions to reduce theft, improve parking management, enhance warehouse and dock security, detect outdoor risks, and more. Bosch’s solutions solve challenges in retail, critical infrastructure, transportation, smart city, and many other markets. For more about their presence at ISC West, we contacted Chelsea Render, Director of Marketing, North America for Bosch Security and Safety Systems. Q: What Was The First Year Your Company Exhibited At ISC West? Please Share Your Remembrances Of That Experience. Our history at ISC West goes back more than 30 years, when we exhibited under the RCA and Detection Systems brands, prior to the Bosch acquisition of these companies. Over the years, our booth size has grown, and we've refined and enhanced our presence at the show to make the most impact. From parking a double expandable tractor trailer on the show floor to building a mini retail store within the booth, we're always improving to give the customer the best experience. Q: What Strategies Do You Use To Get The Most Out Of Exhibiting At ISC West? This year, we'll have a mini retail store, complete with a parking lot and loading dock, to show how integrated solutions improve safety and security At the Bosch booth, we create immersive experiences. This year, we'll have a mini retail store, complete with a parking lot and loading dock, to show how integrated solutions improve safety and security, reduce shrink, and help retailers improve merchandising and operations. For example, visitors can simulate a blocked exit door within the store to experience how video analytics can trigger a warning to play over the public address system. In addition, a truck approaching the dock will cause video to display on the operator's monitor, and a dock door left open will trigger an alert to the warehouse manager. Q: How Do You Quantify Your Success At ISC West? What ROI Do You Receive From The Show? We track the number of leads from the show, but we're primarily interested in the quality of leads. Within a few days after the show, we contact all visitors to the Bosch booth or our events to ensure they received the information they need and to determine if we can assist them further. We see ROI when customers have an ‘aha’ moment at the booth as they experience our integrated solutions and understand how they can solve pain points within their organizations or for their customers. This helps build awareness on the full breadth of the Bosch portfolio. Q: What Company Activities (Outside The Show Floor) Does Your Company Organize Each Year? Each year, Bosch hosts free educational sessions in a ballroom at the Venetian. Here, we provide attendees with breakfast and an informative discussion on the latest trends and technologies. We also sponsor the Mission 500 Security 5K Run/2K Walk, supporting children and families in need This year, we will have a session on rising connectivity and the impact of the IoT on security, privacy, and data, and a session on how integrated solutions work together to improve security and provide more efficient monitoring and control. Attendees interested in these events can email for a registration link. We also sponsor the Mission 500 Security 5K Run/2K Walk, supporting children and families in need. Q: What Sets ISC West Apart From Other Trade Shows On The Calendar? As the largest security industry trade show in the U.S., ISC West provides the opportunity to meet with integrators, end users, consultants, and more. We consistently have heavy traffic at the Bosch booth and are able to speak with many of our customers, meet new prospects, and interact with specifiers and consultants. The high number of attendees, broad audience, and quality interactions sets ISC West apart from other trade shows.

The Security Industry Association (SIA) has announced, on International Women’s Day, the establishment of the SIA Women in Security Forum to support the participation of women in the security industry. Through programs, professional development and networking events, the committee will engage members, both men and women, who share this goal.  The inaugural steering committee for the SIA Women in Security Forum includes (listed alphabetically by company): Elaine Palome, Axis Communications Chelsea Render, Bosch Kelly Bond, Brivo Vicky Lowe, Convergint Technologies Janet Fenner, Dahua Technology USA Sherida Sessa, ISC Security Events Dawne Hanks, Milestone Systems Christie Hamberis, ScanSource Alice DiSanto, Sharp Intellos Maureen Carlo, Videotec Security It is a privilege to serve a forum keenly focused on propelling women within the security industry" Competitve Advantage “It is an honour to serve on SIA’s new Women in Security committee as it recognizes the countless women working in this industry, and our collective achievements and contributions. It also presents a great opportunity to engage, mentor and help further empower a new generation of women executives in the physical security industry,” said Dahua’s Fenner. “It is a privilege to serve a forum keenly focused on propelling women within the security industry. Providing a venue where future female leaders can strengthen their know-how, while networking and brainstorming around future solutions with peers can only improve competency and esteem,” said Sharp’s DiSanto. “Our success depends on the quality skill, and values of our employees. At Axis, we believe that a diverse and talented workforce is a key competitive advantage and that different backgrounds, perspectives, and life experiences are important drivers of innovation. We are pleased to be taking part in this joint initiative with SIA,” said Palome of Axis Communications. Potential Goals For The Forum: Create mentorship/sponsorship programs to advocate for advancement and build confidence in the workplace. Connect women in the industry through networking events. Develop a recruiting program for next generation female professionals and leaders. Initiate an ongoing dialogue between male and female leaders to enhance mutual understanding. Identify platforms that can provide visibility for women. Spearhead an issue that will create opportunities for women to work together and be at the forefront of a major initiative.