SimpliSafe®, maker of award-winning security systems, announces SimpliSafe Business Security, a suite of products and services curated to meet the unique needs of both single and multi-unit business owners. The innovative offering has been designed to support businesses across industries, including healthcare, restaurant and retail, and directly addresses many of the pain points that businesses often encounter when it comes to their protection. Unlike traditional solutions where a contracto...
The National Advertising Division (“NAD”) determined that SimpliSafe, Inc. supported certain advertising claims for SimpliSafe Home Security, including claims that the system is equipped with features to keep it functioning after an event which may disrupt the system and that SimpliSafe did not have a material connection with certain third-party endorsers. Self-regulatory and dispute resolution programs However, NAD recommends modification or discontinuation of other challenged cla...
The rise of DIY home security is driving traditional vendors to pursue new growth strategies. Recent activity at ADT exemplifies how firms that have historically focused their business on professional monitoring are expanding to offer their own branded security equipment that users can monitor themselves without having to sign a long-term contract – a key to competing with firms like Amazon, Nest, and SimpliSafe. Freedonia’s newly published Safety & Security Alarms explores the i...
Money may not buy happiness or peace of mind, but it can buy today’s high-tech home security systems that seem to deliver both to customers, according to the J.D. Power 2019 Home Security Satisfaction Study, which was released recently. The study expanded to include not only the professionally installed (Pro Install) home security systems but also do-it-yourself (DIY Install) systems. Rise of DIY home security systems The growth of the DIY home security market has fueled customer satisf...
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