Mary Beth Shaughnessy
Articles by Mary Beth Shaughnessy
ISC West has been on a strong momentum path over the last 3 years, and has evolved to a comprehensive and converged security event – covering the spectrum of physical security, public safety, cyber-physical convergence, IoT/connected security, emerging technologies such as AI and Lidar, and advanced detection technology. Its notion of 'comprehensive security for a safer, connected world' encompasses both the integration of key technologies along with the need for cross-functional teams collaboration – and themes of workforce development and diversity in security. Along with its premier sponsor SIA (Security Industry Association), a highlight of ISC West is the SIA Education @ ISC West conference program. With over 80 sessions (via a paid conference pass) and high-profile keynotes (open to all badge types), the event provides a strong combination of education/training along with a large expo floor (over 300,000 of exhibit space) and a total of 30,000 expected attendees. Here are some examples: Day 1 Keynote: Wednesday, March 18, 8:30-9:30 a.m. Scaling Enterprise Risk Management at the Speed of Global Transportation Charles Burns, head of security – new mobility, Uber, will explain how Uber navigates a challenging landscape by using technology to enable their business, secure company assets and ensure the safety of riders and drivers globally. Day 2 Keynote: Thursday, March 19, 8:30-9:30 a.m. On the Edge of Transformation: Securing a Connected Future With IoTBrought to you by: Amazon Web Services (AWS) Michael MacKenzie, general manager, Amazon IoT Connectivity & Control, AWS, will explain how AWS IoT enables organizations to protect the evolving security-focused Internet of Things ecosystem, built on the rapidly progressing marketplace underscored by the convergence of our digital and physical worlds, in order to secure the connected world of tomorrow. March 18, 2020, 9:45 AM - 10:45 AM "I Dreamed a Dream": Leading in the Smart/Safe/Connected City Revolution: There are millions of devices already deployed in cities across the country and around the world. With billions more coming, those devices have a significant impact on the delivery of a range of services including safety and security. In this session, there will be a discussion of how to form a smart/safe/connected city strike force to create a positive business environment and mitigate public safety threats. March 18, 2020, 9:45 AM - 10:45 AM Security on The Ledge: Transforming Willis Tower, an American Icon: As a DHS SAFETY Act designated site, balancing the demands of the building’s distinction with the competitive leasing market and trends toward open, collaborative workspaces is a challenging feat. This session will explore how the design team weaves physical security and technologies into the renovation, embracing a five-star operational experience in this high-population, high-throughput symbol of Chicago. March 19, 2020, 1:00 PM - 2:00 PM How Robotics Enables Cybersecurity With a Human Touch: Access control is a vital element of any cybersecurity program. It can tell you who has badged into the system, but not who is actually on the premises. By integrating robots into a security team, it can capitalize on robotics technology with a human factor to help security managers know who is in the facility after hours, and to protect an organization from cyber breaches. March 19, 2020, 11:00 AM - 12:00 PM Diversity & Inclusion in the Security Industry – Your Questions Answered!: Do you know the meaning of (and the difference between) “diversity” and “inclusion”? Do you know how diversity and inclusion (D&I) can contribute to your business goals and help achieve competitive advantage? This session will explore the importance of D&I to the success of the security industry now and in the future. March 19, 2020, 3:30 PM - 5:00 PM DHS Town Hall Meeting @ ISC West: Enhancing Security and Doing Business at the Speed of Life: DHS is changing the way they do business in areas of contracting, tech-scouting, and experimentation. They are seeking new ideas and partners to enhance security and accelerate technology solutions. This meeting will explore what DHS is doing to ensure things like passenger checkpoints, cargo container screening, and first responder operations. (note: OPEN TO ALL BADGE TYPES) “SIA and ISC West deliver the most robust and compelling educational programming possible through the SIA Education@ISC West conference program,” said Dr. Elli Voorhees, director of education and training at SIA. “Each year, SIA volunteers review many expert conference proposals to determine the most cutting-edge sessions and topics that will drive success for the industry.” See the full list of education sessions.
ISC West attendees include physical and IT security professionals; dealers, installers, integrators, end-users (from various vertical markets), law enforcement/government officials, consultants, specifiers, architects, engineers, consultants, and more. Within the ISC brand, we are continuing to diversify and grow the number of attendees by attracting international visitors, as well as encouraging physical and IT/IoT teams to visit the show together. Our VIP program, branded the ISC Executives' Club® program, attracts the highest level attendees who have buying power for their organization. Members include: high level end-users from government, education, healthcare, retail, casino gaming (and other verticals), national integrators (along with their End User customers), specifying security consultants, and independent dealers/installers with open projects and decision-making power. Some examples of Executive Club clients attending this year's event are the Department of Homeland Security, Apple, Google, San Francisco 49’ers, Sephora, AirBnB, and United Airlines, just to name a few. “We are so honored to have such dedicated and influential customers in our Executives’ Club program. They are among the top thought leaders of the physical/IT security industry, and we are truly grateful for their loyalty to our event brand”, said Sharon Kelley, ISC Attendee Relations Manager. The show floor The show floor has six featured areas to mirror the evolution of the converged security industry. The areas include: Public Safety, Smart Home, Connected Security, Emerging Tech, Drones & Robotics, and (new for this year) Loss Prevention & Supply Chain. The Emerging Tech and Loss Prevention & Supply Chain areas will be located in the Venetian Ballroom, along with the International VIP attendee lounge, and Venetian Ballroom Theatre, which will feature complimentary Drone & Robotics and Loss Prevention education sessions, along with the Mission 500 5k run/2k walk awards ceremony. At the show, you’ll see a new ISC re-brand that has created more identifiable segments and will assist with easier show floor navigations for attendees.The ISC Executives' Club® program attracts the highest level attendees There is never a shortage of special events at ISC West. Below are a few you won't want to miss: Charity Events (AIREF Golf Classic, Mission 500 5k run/2k walk) Awards Ceremonies (Sammy Awards, New Product Showcase Awards) Industry parties (SIA Market Leaders Reception, ISC West Customer Appreciation Party at TAO). These events are designed to enable attendees and exhibitors network with peers and forge new connections. Visit the ISC website for a list of all our Special Events taking place. Women in security SIA Women in Security Forum is thrilled to be hosting the second annual breakfast at ISC West In addition, the SIA Women in Security Forum is thrilled to be hosting the second annual breakfast at ISC West. “It’s great to see the security industry embrace this initiative and we hope signature events like this will continue to raise awareness of the importance of gender diversity as a competitive differentiator” states Kim Landgraf, SIA Liaison for the Women in Security Forum. This year’s breakfast will feature keynote speaker, Jaime Paris Boisvert, GM for Siemens Smart City Infrastructure. Jaime will share her insights on leading strategy, sales, and operations whilst working closely with clients to deliver solutions that optimize buildings and infrastructure by improving energy efficiency, comfort, safety, and security. Looking beyond ISC West this March, the ISC Security Events portfolio for 2020 also includes the Expo Seguridad event in Mexico City in April, ISC Brazil in Sao Paulo in June, and ISC East in New York City in November (co-located with Infosecurity North America).
ISC East continues to flourish as the Northeast’s largest security trade show. Focused on the big Tri-State market and overall Northeast sector vs. the flagship ISC West event in Las Vegas in the spring, the International Security Conference & Exposition at New York’s Javits Center will be held Nov. 20 and 21. “Anybody who has been to the show has commented and seen the growth,” says Mary Beth Shaughnessy, Event Director, ISC Events at Reed Exhibitions. Ninety new exhibitors When the show opens, there will be around 90 new exhibitors, including Gunnebo, Mobotix, Liftmaster, Cypress Integration Solutions, SAFR from Real Networks and Security Brands. Because it is a regional show, some large companies have smaller exhibits that feature their local and regional personnelLarger exhibitors at the show include Brooklyn Low Voltage Supply (distributor), Axis Communications, DoorKing Inc., NAPCO Security Technologies, and All American Monitoring. Because it is a regional show, some large companies have smaller exhibits that feature their local and regional personnel eager to meet with security professionals from the Northeast corridor. ISC East will be co-located with the Infosecurity ISACA North America Expo and Conference. The combination provides a comprehensive approach to physical and cyber security products and services. Rapid growth in past three years The audience at ISC East is unique – about 90% of attendees do not attend ISC West. The show has seen rapid growth in the past three years, and attendees report a new energy and passion among exhibitors and attendees. By every measure, the show will be bigger than last year, while maintaining the intimate, smaller vibe of a regional show. A “Crack the Tap” cocktail reception will be held at the end of the first day on the show floor. A charity activity on the ISC East show floor will be presented in partnership with Mission 500, an organization that works to serve the needs of children and communities in crisis. At the Mission 500 booth which will be adjacent to the Main Stage, each exhibition attendee will be invited to create a “care package” of essential hygiene items that will be delivered to children and families in need, in partnership with Volunteers of America - Greater New York. Attendees may write a note of encouragement to be included in the package they assemble. Event will highlight security startups A Nov. 20 (Wednesday) session at ISC East will highlight startup companies in a format reminiscent of television’s “Shark Tank.” Four finalists will take to the main stage and provide a seven-minute pitch about their new product or service. After the “Tech Tank” presentations, audience members vote live on their mobile app for their top choice, and the winner will be announced during the “Crack the Tap” cocktail reception.Four finalists will take to the main stage and provide a seven-minute pitch about their new product or service “It’s a program that allows attendees to see and hear about cutting edge technologies,” says Nicole Miller, Senior Conference Manager, ISC Security Events. The four finalists, chosen from more than 40 exhibitor submissions, are Arrow Labs’ MIMS Smart Watch for mobile incident management; Cepton Technologies’ Helius Smart LiDAR System; SAFR from RealNetworks’ Facial Recognition system, and ZeroEyes’ Weapons Detection and Active Shooter Mitigation Platform. New partnership with ASIS New York Beginning in 2020, ISC East will be combined with the ASIS New York chapter’s annual conference and expo, which was held in May this year. Starting next year, the events will be rolled into one industry-wide expo and education event geared to serving the total security industry in the tri-state area (New York, New Jersey and Connecticut). In 2020 there will be an enhanced education program along with the combined event next fall. In recognition of the new partnership, ISC East is involving the ASIS NYC chapter in this year’s show, too, with a booth on the show floor, and promotional logos and signage. The ASIS chapter will have a table at the SIA Honors Night event on Nov. 20. “We are really involving them this year to show we are working together and partnering going forward,” says Shaughnessy.
In addition to providing the Northeast’s largest security trade show, ISC East will include free conference sessions and keynote speeches right on the show floor and several paid workshops. The Nov. 20-21 event at New York’s Javits Center will also include vendor solution sessions from Axis Communications, Hikvision and NAPCO. Wide variety of paid workshops An advantage of the International Security Conference & Exposition in New York is that much of the programming is complimentary to registered attendees, and location of the sessions on the show floor means attendees don’t have to leave the exhibition to take in a session. The paid workshops include technology sessions about cyber terminology for physical security integratorsThe paid workshops include an Active Shooter Workshop and technology sessions about cyber terminology for physical security integrators; and basic installation and configuration of video surveillance solutions. An OSDP (Open Supervised Device Protocol) Boot Camp Short Course will also be offered. As a smaller show, the topics of ISC East conference sessions are broader and of more general interest, rather than organized into focused “tracks” as at ISC West. Attendance at sessions can provide continuing education (CE) credits with organizations that partner with ISC East – one credit for each hour-long session. Attendees can use their Certificate of Attendance from any session to self-report their education hours to relevant industry bodies: ALOA (AEU education credits), ASIS (CPE continuing professional education credits) and NICET (CPD Continuing Professional Development points). An advantage of the International Security Conference & Exposition in New York is that much of the programming is complimentary to registered attendees Keynote sessions at the Main Stage The Main Stage will be the venue for keynote sessions delivered by Deanne Criswell, Commissioner, New York City Emergency Management (on Day 1 – Nov. 20); and Angela Stubblefield, Chief of Staff at the Federal Aviation Administration (FAA) (on Day 2 – Nov. 21). The two SIA Education@ISC East educational theaters on the show floor will be booked up both days with a variety of interesting topics. A new session covers penetration testing for physical security, presented by Michael Glasser of Glasser Security Group. A session on LiDAR (Light Detection and Ranging) sensors will be presented by Frank Bertini, UAV and Robotics Business Manager, Velodyne LiDAR. Another popular topic is Safe Cities, and FLIR will present a session on moving from secured to smart cities with intelligent, connected systems. New addition is Active Shooter Workshop The Active Shooter Workshop is a new addition to the ISC East program. It has been a popular session at ISC West for three years now. At ISC East, presenters of the workshop will be David LaRose, System Director Public Health, Lee Health; and Ben Scaglione, Director of Healthcare and Security Programming, Lowers and Associates. At the end of the workshop, an additional hour of programming will be the “Stop the Bleed/Save a Life” session presented by Jerry Wilkins, Co-Owner of Active Risk Survival. The Main Stage will be the venue for keynote sessions delivered by Deanne Criswell, Commissioner, New York City Emergency Management, and Angela Stubblefield, Chief of Staff at the Federal Aviation Administration Woman in Security event A Women in Security Forum breakfast event will be held on Nov. 21 (Thursday). It’s the second annual event and this year will focus on diversity and inclusiveness in the workplace of the future. Valerie Anderson, President of Boon Edam, will lead a discussion on “Diversity 2.0: Next Steps for Creating an Empowered Workforce”Moderator Valerie Anderson, President of Boon Edam, will lead a discussion on “Diversity 2.0: Next Steps for Creating an Empowered Workforce.” Panelists are Lisa Terry of Allied Universal, Andrew Lanning of Integrated Security Technologies, Elaine Palome of Axis Communications and Dawne Hanks of Milestone. The Women in Security event is likely to attract up to 100 attendees. SIA’s Women in Security is an active organization, with monthly meetings and a newsletter that recognizes prominent women in the security industry. “It’s really a group for both men and women,” says Mary Beth Shaughnessy, Event Director, ISC Events at Reed Exhibitions. “There are many programmes, recruiting efforts, and professional and networking opportunities. They are a robust group of people who are active in making a difference. It’s important to support women in the security industry, which is 95% male, and to develop a new generation of women to be a part of the industry’s future.” The keynote addresses at ISC East will also highlight two high-profile women.
Attendance has been growing steadily year-over-year for ISC West, and the 2018 show exceeded 30,000 total industry visitors for the first time. So it’s safe to expect ISC West 2019, April 10-12 at the Sands Expo in Las Vegas, will be bigger than ever. Preregistration for the 2019 show is on track to bring even more visitors than last year. “This is a show for everyone, for converged security,” says Mary Beth Shaughnessy, Event Director for Reed Exhibitions. “We bring a lot of different verticals together with IT and network security, physical security and robots and drones. It’s one-stop shopping and the number one security show in North America.” Identifying Buying Influencers The event organisers of ISC West make a concerted effort to bring the industry’s top buyers to the show The event organisers of ISC West make a concerted effort to bring the industry’s top buyers to the show. The ISC West Executive’s Club is a ‘top buyer program’ created to welcome high-level buying influencers who have current projects in the pipeline. The program works throughout the year, networking, researching and identifying buying influencers among end users, integrators, dealers/installers and consultants who are working on current projects. Approximately 1,300 attendees are participating in the program this year. An Executive’s Club member might be an integrator working with several large projects or represent a school system that is building a new campus or retrofitting their systems. During the trade show, these guests get the VIP treatment with a variety of benefits, including a lounge, cocktail receptions, and continental breakfasts. Personalized Matchmaking Programs ISC West also provides personalized matchmaking programs to bring together these buyers with companies that can meet their needs. The Executive Club members are also led on guided exhibit hall tours, based on product interest, that highlight new and innovative solutions. The program also contributes to ISC West’s goal to grow its end user audience. In this case, it is a group of eager buyers with immediate needs. Another growing aspect of ISC West is its role shaping exhibiting companies’ technology roadmaps, in particular the timing of new product releases. Many new products and technologies are announced at ISC West, and attendees are conditioned to attend the show to see what’s new in the marketplace. “Vendors try and work to get whatever solutions they are promoting together in time for ISC West,” says Shaughnessy. “Vendors know that attendees have fresh budgets and new initiatives early in the year.” Network Security Products ISC West will partner with the Security Industry Association (SIA) to make educational sessions available April 9-11 ISC West showcases the latest products, services, and technology including access control, video surveillance, disaster recovery, IT security products, network security products, wireless security products, and thousands more helping ensure safety by giving attendees the right tools and defenses to protect against security risks. In addition to the exhibition, ISC West will partner with the Security Industry Association (SIA) to make educational sessions available April 9-11. SIA Education@ISC will kick off the day before the start of the exhibition. The comprehensive program includes 85+ accredited sessions covering a range of industry topics aimed at providing the critical knowledge attendees need to protect and defend against developing threats in today's security landscape.
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