Jay Darfler

Jay Darfler
Senior Vice President, ADT SecurityJay Darfler is an entrepreneurial-minded executive with proven success in initiating, planning, and building profitable business units, operating divisions, and start-ups. He holds nearly twenty years of expertise in re-engineering offering portfolios and operational structures to out-position and out-execute direct competitors. Jay has a track record in achieving substantial near-term sales growth goals. He boasts a considerable experience in structuring and developing an organization that excels under pressure and delivers on stated objectives.
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ISC West, sponsored by the Security Industry Association (SIA), is the largest converged security event of the year, constantly evolving to educate security professionals on the tools and skills needed to protect against today’s emerging cyber and physical security threats, and the anticipated ones of tomorrow. Following SIA’s research to develop the Security Megatrends™ – an annual research project that reports on the top trends reshaping the security industry – SIA and ISC West worked together to make sure those themes would be addressed at the 2018 event, particularly as part of the SIA Education@ISC line-up. The trends range from the booming growth of the IoT to more efficient ways to manage Big Data. “A top priority is making education one of the most valuable, robust parts of ISC West,” said Don Erickson, CEO of SIA. “We identified these top 10 trends – what we call the Security Megatrends™ – and reviewed how they would pose significant impacts on 2018’s converged security landscape.Cross-industry devices, like those used in smart buildings (i.e., LED lighting and physical security systems) will drive spending in 2018 “We then used these insights to lay the groundwork for the 85+ educational sessions we’re offering at the ISC West show, making it possible for attendees to leave feeling confident and equipped to tackle the emerging security threats, as well as the business challenges and opportunities that inevitably come their way.” What Are The 2018 Security Megatrends? Trend 1: Booming Growth Of The IoT Both enterprise and consumer-connected solutions are major focuses at ISC West and will be explored in-depth at the Connected Security Expo, and the Connected Home areas on the Show Floor. According to Gartner, businesses are predicted to represent more than half of overall IoT spending in 2017 (57 percent). Going into 2018, cross-industry devices, like those used in smart buildings (i.e., LED lighting and physical security systems) will drive this spending trend. The IoT is creating both challenges and capabilities for the physical security and risk management sectors. When implemented and properly secured, the IoT will provide predictive analytics, the ability to deliver a more personalized experience to users, and complete situational awareness from top to bottom. Trend 2: Cyber Meets Physical Security Integrators will only be able to deliver if they continue to evolve towards total convergence - otherwise it is empty promisesAs the cyber and physical security sectors continue to merge, manufacturers are dealing with increasingly hostile and complex environments. To take security to the next level, manufacturers and systems integrators need to offer more advanced cyber-safeguards to protect network-connected devices. Security integrators are moving in the right direction and are beginning to offer cybersecurity as a service as they continue to grow their businesses from hardware-centric to solution-oriented models. And customers rightfully expect service providers to be their trusted advisors – however, integrators will only be able to deliver if they continue to evolve towards total convergence. Trend 3: Accessing And Analyzing Smart And Big Data According to IDC, less than 0.5% of all data is ever analyzed and used, which is alarming considering all the buried insights that exist but aren’t being leveraged. "Big data is life changing in how we operate buildings and determining our future role. Big data changes the way in which we service customers." According to Lisa Roy, Vice President, Integration and Commercial Operations, Building Solutions-North America of Johnson Controls, “Big data is life changing in how we operate buildings and determining our future role. It’s all about how to pull that information out that benefits the customer. Big data changes the way in which we service customers.” Augmented reality (AR), artificial intelligence (AI) and video analytics will continue to be important for acquiring insights, but physical security experts are already anticipating how Big Data will impact the industry beyond these technologies. With so much information available, security practitioners need to have a plan for the data they are collecting, as well as a realistic risk assessment of the exposure of this data to their companies and clients. The Unmanned Security & Safety Expo @ ISC West will further explore risk management for unmanned aerial and ground vehicles Trend 4: Evolution Of Risk Management Traditionally, the organizational process in security has been a siloed, single-lane approach. However, the most successful management models include all corporate stakeholders and possible sources of information to circumvent loss and reduce the potential for insider risk threats. We’re heading in the right direction as risk management and planning has broadened to be more holistic, and collaboration between all stakeholders, beyond just within technology/security roles, is becoming increasingly prominent. However, this needs to happen even more, to become the norm, not an exception. As we look to innovative technologies that bring about new risks and considerations, such as drones, this coordinated approach becomes even more imperative. The Unmanned Security & Safety Expo @ ISC West will further explore risk management for unmanned aerial and ground vehicles (UAVs, UGVs). Trend 5: Transformation Of The Channel There’s an ongoing, heightened transformation of the security installer and integrator business into everything as a service, with new models embracing interactive products, and the DIY and self-installation markets. Unusual suspects from the IT sector have entered the security business, and traditional security monitoring companies are now offering DIY or self-install systems.There’s an ongoing, heightened transformation of the security installer and integrator business into everything as a service This transformation of the channel requires some changes. The traditional security provider must continue to change and focus on value-added services that heighten the customer experience, while delivering convenience and intelligence expected by their customers. From the end user’s perspective, security executives are looking for security providers who can collaborate fully to address risks and assist not only with security and safety but contribute to business continuity and promote a tangible return on investment. Trend 6: Shakeup Of The Status Quo: Entrance Of Entrepreneurial Buyers And Outsiders Strategic acquirers are merging with traditional security manufacturers and installation companies to focus on data analytics, convergence and IoT. According to Jay Darfler, SVP, Emerging Markets and Innovation of ADT Security Services, “Disruption and innovation can come at you from a hundred different angles. You have to divide what your strengths and your core innovation to focus on.” The industry’s biggest players are getting even bigger as new technologies and applications enter new markets, like residential, and even spill over into small-to-medium business markets. However, there are challenges, and the long-time recurring monthly revenue (RMR) centric model is changing from hardware and project-based to income from service, maintenance and remote monitoring from cloud and interactive services. Mobile technology is becoming synonymous with access identity and credentialing And while service creates value, monetary values inevitably change. As this shift continues, norms that have been in place for decades are changing, too, including increased subscriber acquisition costs (SAC), decreased RMR margins, increased technology obsolescence, shorter product development cycles, no contracts, and interoperability. Trend 7: Mobile Everything Mobile technology is becoming synonymous with access identity and credentialing. Beyond the obvious consumer value, smartphones will be transformative within access control, enabling both cost reductions and end-user benefits. By itself, mobile credentials in access control is a strong value proposition, but mobile credentials are also able to provide an integrated and higher value system for the user while it promotes new services and revenue streams. Trend 8: Control Through Cloud: Driving Greater Efficiencies And Promoting Managed Services The global Cloud-computing service market is expanding exponentially. Growing connectivity, convergence and integration with IoT, mobile technology, and a wide range of applications and services is driving the shift towards cloud-hosting – including public, private and hybrid. The cloud is an enabling technology. It allows the user greater access to managing their premises and opens the door to new service options for solutions providers to offer. It gives them the opportunity to offer managed services and subsequent RMR that is highly attainable, providing inherent opportunities to add new revenue streams with the cloud’s “always on, always accessible” model. The cloud is an enabling technology. It allows the user greater access to managing their premises and opens the door to new service options With this, systems integrators can become total solutions providers that are reliably available 24/7, leading to greater confidence and customer satisfaction. Trend 9: Integrating With Social Media In law enforcement and emergency communications/operations, social media has become critical in identifying active shooters, criminal activities or other potential threats or disasters in real-time. As the IoT and other disciplines continue to converge, social media will be part of the transformation of critical information resources. The next step for social media is deeper integration with mass notification and emergency communications—with the ability to disseminate specification information to individuals who may need to be evacuated or take shelter. Trend 10: Emerging Connected Services: Consumers Want Convenience At Their Fingertips Sensors embedded in a wide range of smart home devices and appliances will deliver near real-time analytics on changes within home environments. The cloud is a key component of this, providing seamless access and visibility. Visibility is especially important for service and maintenance of remote sites, reducing expensive site visits and labour costs – resulting in a better customer experience.Security providers who can adapt with this changing landscape will prove invaluable to the commercial market Security providers who can adapt with this changing landscape will prove invaluable to the commercial market, lowering their business costs in areas like energy management. “We’re laser-focused on providing attendees with all-inclusive education at ISC West, which is why we’re thrilled to have SIA as our trusted partner,” said Will Wise, Group Vice President of ISC Security Events. “These top 10 trends really hit on what’s to come at the show. These themes impact nearly every type of attendee in some way, from government/enterprise security decision-makers and end-users, to integrators, installers and dealers. “This year’s show is designed to be the most educational and information-packed yet, and we’re looking forward to seeing the peer-to-peer mindshare that takes place.” ISC West 2018 will take place April 11-13 at the Sands Expo in Las Vegas, NV. SIA Education@ISC will kick off a day prior to the exhibits, on April 10.
ADT, a leading provider of security and automation solutions for homes and businesses, redefines security at this year’s Consumer Electronics Show (CES). For 143 years, ADT has been committed to making professionally-monitored security more accessible, believing everyone deserves to feel safe. Now, consumers can find protection not only at home, but on the go and within their digital network as well. “Advancements in technology has not only changed the way we live, but it has positively improved our ability to provide comprehensive security to those inside, and now outside, of the home,” said Jay Darfler, Senior Vice President, Emerging Markets at ADT. “ADT is making a significant step toward bringing safety and convenience to all by making it easier for families to stay connected and protected through intuitive apps, and launching cyber services that will redefine the idea of total security.” Located at Booth 4250 in Sands Hall B at the Sands Expo Convention Center, ADT showcases new product and service offerings signaling a future where security can provide peace of mind wherever life takes you. Home Related Products And Services Samsung SmartThings and ADT: Announced in October 2017 and available at Best Buy, this easy and flexible DIY security solution from Samsung and ADT gives consumers the ability to create a safe and secure home, and grow their connected home ecosystem as their needs evolve – all backed by ADT professional monitoring with no long-term contract. ADT Video Doorbell: ADT Pulse, the Company’s professionally-installed home security and automation platform, will showcase a new video doorbell integrated into its ecosystem. Beginning in February 2018, customers will be able to access all key features of their security and automation system in one mobile app experience, from unlocking doors to disarming their security system, as well as creating triggered events once the doorbell is engaged.In 2018, ADT will be expanding its award-winning monitoring to cybersecurity, providing services to protect residential customer networks and data from virtual threats Google Home: Voice control continues to be a growing standard in the modern smart home. Beginning in the spring of 2018, ADT will expand their voice control offering of ADT Pulse automations to Google Home, allowing those customers utilizing Google Voice Assistant to integrate ADT security automation skills on the platform. People Related Products And Services ADT Go: Created in partnership with trusted locator and communication tool Life360, ADT Go is an innovative and easy-to-use mobile app that can connect and protect families wherever life takes them. With 24/7 SOS emergency response from live monitoring agents, additional key features include family check-in and location geo-fencing capabilities, activity history, battery life alerts, crash detection and real-time local crime data. An early adopter trial version with premium services is available now for download in Apple and Android app stores. ADT Health: ADT, Reemo Health and Samsung have teamed together to provide customers with wellness data, connectivity and an ADT professionally-monitored personal emergency response system (PERS) on the stylish Samsung Gear S2 and S3 Gear smartwatches. Gone is the stigma from pendants and wristbands, users can proudly wear their PERS device with confidence, knowing that help is a simple tap away to a live two-way voice assistance with a specially-trained ADT agent directly from the watch’s speaker. Gear S2 or S3 can also track fitness trends, including steps and heart rate, encouraging seniors to stay active. The collaboration allows ADT to provide seniors, their families and caregivers, peace of mind and better visibility to their health, enabling them to actively manage their own wellness, maintain an independent lifestyle and access help anytime, if needed. Network Oriented Services ADT Cybersecurity: In 2018, ADT will be expanding its award-winning monitoring to cybersecurity, providing services to protect residential customer networks and data from virtual threats. Looking beyond the threats of the physical premise, ADT Cybersecurity will protect customers from hackers, dangerous malware and potential breaches that threaten their personal data. The new set of products and services will include Personal Data and Identity Protection, Mobile, Web and Email Protection, Home Internet and Device Protection and Help, Resolution and Insurance, designed to mitigate risk and keep your information safe. Attendees who visit ADT’s booth will have the opportunity to participate in a Cybersecurity Quiz, testing your knowledge and providing tips on how to better defend yourself from an attack. Visitors can also pick up a “passport” at the ADT welcome desk to receive a stamp after each kiosk “stop” to be entered in a once-a-day prize drawing, ranging from an Amazon Echo Spot to a Samsung VR headset and more.
ADT, a provider of security and automation solutions for homes and businesses, today announced the launch of ADT Go, an innovative and easy-to-use mobile app to connect and protect families wherever life takes them. ADT Go was created in partnership with trusted locator and communication tool Life360, and a free premium trial is now available for anyone looking to experience ADT professional monitoring outside of their home or business. “We believe everyone deserves to feel safe, no matter where they are, and the need to protect your family doesn’t stop at the front door,” said Jay Darfler, Senior Vice President, Emerging Markets at ADT. “ADT Go represents an opportunity to redefine what personal security truly means. By partnering with Life360, our hope is to empower more families to experience life because they feel safe.” ADT Go is equipped with 24/7 emergency response from ADT’s live monitoring agents, backed by Life360’s proprietary location technology. Core Features Of ADT Go Include: SOS Emergency Response: Access to 24/7 emergency response from ADT’s live monitoring agents, providing peace of mind knowing ADT is there for your family around the clock when they’re away from home Family Connectivity: Simplify communication with family location sharing, private messaging, activity history and battery life alertsAccording to a Pew Research Center survey, some 84 percent of American households contain at least one smartphone Safety Assistance: Automatic notifications when loved ones arrive or depart from designated places like home, work or school. Driver safety alerts notify family automatically when a crash is detected, dispatches emergency services and stays on the line until help arrives as well as provides extended roadside assistance for minor accident support Crime Awareness: Local crime data with happenings from your community, where available American Households Contain At Least One Smart Phone The opportunity to extend protection for the most important people in your life is easier than ever before. According to a Pew Research Center survey, some 84 percent of American households contain at least one smartphone. ADT Go will transform your family’s device into a mobile personal security device, giving users peace of mind in knowing loved ones are safe and connected from anywhere. “Life360’s partnership with ADT extends the realm of safety beyond the front door allowing families to feel safe and synchronized no matter where they are,” said Chris Hulls, CEO of Life360. “ADT Go combines the benefits of Life360’s advanced mobile technology with the support of ADT’s security professionals to redefine the concept of personal security."
ADT Anywhere offers 24/7 roadside assistance ADT LLC, a provider of security and automation solutions for homes and businesses, announced the launch of ADT Anywhere, a new family safety service and mobile app built in conjunction with trusted partner and family location provider Life360. The new ADT Anywhere app offers customers peace of mind by combining Life360's proprietary family location technology, 24/7 crash detection, and roadside assistance with professional panic response monitoring via ADT Canopy. ADT Anywhere Family Locator “We recognize the need to feel secure doesn’t stop at our customers’ front doors. ADT Anywhere serves as a natural extension to our security services, empowering customers and their families to feel safe and secure, wherever life takes them,” said Jay Darfler, Senior Vice President, Emerging Markets. “ADT Anywhere is more than just a family locator; it turns your smartphone into an on-the-go mobile security device with ADT’s 20,000 employees standing by to help, 24/7.” The new ADT Anywhere app places confidence in users’ hands, knowing their entire family is in touch, safely and securely. Key features include: Family connectivity: Family map with always-on location and check-ins, private messaging to stay in touch, and 30 days of location history. Safety alerts: Automatic notices when loved ones arrive or depart designated places like home, work, or school and when smartphone battery life is low. Crime awareness: Local crime alerts and sex offender information. Personal emergency response: An integrated ADT Canopy Panic button provides 24/7 professional emergency response from ADT, America’s #1 security company. Roadside Assistance "ADT Anywhere is more than just a family locator; it turns your smartphone into an on-the-go mobile security device" In addition, ADT Anywhere provides peace of mind for the entire family when loved ones are on the road. Leveraging smartphone technology, accelerometers and Life360’s proprietary location technology, the app automatically detects speed, when phones are used during a drive or even when a car accident occurs. In the event of a detected crash, 24/7 live agent support will automatically dispatch emergency services to the location if necessary.In 2014 alone, more than 220,000 teenagers were treated in emergency rooms for injuries suffered in motor vehicle crashes. Now, parents may rely on ADT Anywhere to receive driving-related notifications if a teen is using the phone while driving, is speeding, or should an accident occur. The app also offers 24/7 roadside assistance.“Life360 is excited to partner with ADT to redefine the concept of personal security,” said Chris Hulls, Life360 CEO. “ADT Anywhere leverages the power of the smartphone to take something traditionally limited to the confines of a home and instead give consumers protection anytime and anywhere. This will enable ADT and Life360 to offer security to an entirely new segment of customers that were previously out of reach with legacy products.”
ADT’s security-as-a-service solution extends reach through integrations with popular wearable and life safety connected technology partners ADT LLC, a provider of security and automation solutions for homes and businesses, announces the nationwide availability of ADT Canopy, a month to month contract service with 24/7 professional security monitoring via LG Smart Security, an all-in-one security and home automation device with full HD video capabilities. ADT Canopy will also extend their intrusion detection and panic response service offerings through new partnerships with leading smart home and consumer electronics brands, including Samsung, NETGEAR and Glympse. The LG Smart Security device can now be purchased online, and ADT Canopy security and video services can be added directly through the ADT Canopy for LG Smart Security mobile app. “Our core belief behind delivering ADT Canopy is that everyone deserves to feel safer, no matter where they are. With availability on new smart devices, no long-term contract and monthly costs under $10, customers can receive a potentially life-saving service designed to meet their needs,” said Jay Darfler, Senior Vice President, Emerging Markets. “Since its inception more than 140 years ago, ADT’s top priority is the safety of our customers. With over 20,000 employees that stand ready to do just that – more partners are seeking ADT.” "Since its inception more than 140 years ago, ADT’s top priority is the safety of our customers" Intrusion Detection LG Smart Security, an all-in-one security and home automation device with full HD video capabilities, recently made its debut as the first device to be secured by ADT Canopy. The collaboration between global consumer electronics leader LG Electronics and smart security pioneer ADT resulted in an intuitive, modern security solution – protected by the largest monitoring network in North America. At launch, LG Smart Security customers will have the option to choose from Intrusion Detection and Secure Video Storage solutions based on their lifestyle, and what they need protected. LG Smart Security will also serve as a smart home integration device allowing consumers to integrate other connected products and control them through the dedicated ADT Canopy for LG Smart Security mobile application. Beyond these two protection offerings, future Canopy product partnerships will include such applications as Panic Response and Life Safety. Customers who purchase an LG Smart Security device may sign up for a 60-day free trial of ADT Canopy monitoring, including seven-day video storage. Panic Response Protection Via Wearables As wearable technologies continue to enter the market, ADT Canopy will serve the growing segment of on-the-go consumers who want professional security monitoring on the connected and wearable devices that fit their lifestyle, like smartwatches. With the launch of ADT Canopy later this month, the Samsung Gear S2 and S3 smartwatches will be the first wearable devices to include this new level of personal protection. ADT Canopy Panic Response provides comfort and confidence by enabling users to signal for help by tapping on the ADT panic button app directly from the Gear S2 or S3 interface. The ADT Canopy app will provide key location information to ADT triggering a call from ADT’s professional security agents to the individual or their designated emergency contact. The ADT Canopy Panic Response feature will be available on the Samsung Gear S2 and S3 making smart technology safe and affordable. The ADT Canopy Panic Response feature will be available on the Samsung Gear S2 and S3 making smart technology safe and affordable ADT Canopy Partners ADT continues to work with world-class home automation and IoT partners. Future integrations of the Canopy platform include: NETGEAR Arlo: Arlo Smart HD Security Cameras By NETGEAR: By integrating with the ADT Canopy platform, the customer’s ability to use the existing Arlo self-monitoring application will be enhanced with 24/7 professional monitoring and response. The Arlo Family of Smart HD Security Cameras consists of wire-free indoor/outdoor connected cameras (WIFI and 3G/4G LTE) with night vision and both motion and audio triggered recording. Glympse: Glympse, a provider of location technology services, is partnering with ADT to integrate with the ADT Canopy professional monitoring platform. This new partnership will make ADT Canopy’s Mobile Panic service available to Glympse customers in the mobile, IoT, automotive and enterprise segments. This enhancement will allow users to notify ADT’s professional monitoring agents of emergency events with real-time location updates, either directly through an automotive system or an ADT panic button integrated directly into a Glympse-enabled mobile or auto app, or, partner service display. Glympse works with many top-tier companies to integrate their location sharing platform into their own products, applications and services. Those attending CES 2017 can learn more about ADT Canopy and its collaborators at ADT’s display at The Venetian (Conference Room: Titian 2304) starting Thursday, January 5 through Sunday, January 8 during show hours.
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