DigiCert, Inc., a provider of TLS/SSL, IoT, and other PKI solutions, announced the DigiCert Smart Seal, a new dynamic site seal that gives website visitors confidence that their information is secure on the web. Real-time security turn signals enabled through various micro-interactions alert visitors that the seal is actively present on the page, the site has been validated, and the site is protected by an active certificate from the world’s most trusted certificate authority. DigiCert verified site When site visitors roll over the DigiCert Smart Seal, they see the company’s logo, which has been verified by DigiCert. They also view usable information about the site's security delivered right to the seal, so users do not have to leave the page to verify a site's legitimate identity. “HTTPS has changed in recent years, and consumers can no longer rely on just looking for the lock, they need to look beyond the lock for assurance and trust that they are visiting the legitimate website,” said DigiCert Senior Director of Business Development Dean Coclin. “The DigiCert Smart Seal takes site seals into a modern era in a way that helps organizations demonstrate that they take security seriously, and that gives their end-customers peace of mind.” Active role in safeguarding DigiCert Smart Seal is the first seal to visually display the site owner’s brand via a verified brand logo The DigiCert Smart Seal is the first seal to visually display the site owner’s brand via a verified brand logo. It also is the first to bring information previously trapped inside the digital certificate and provide it in terms that users can understand. The DigiCert Smart Seal enables consumers to take an active role in safeguarding their online activity, providing: A detailed splash page that helps reassure consumers of site security practices and presents them in consumer-friendly terms. Additional website security features that are active, such as blocklist checks, Certificate Transparency (CT) log monitoring, and vulnerability assessment scans, all accessible with just one click. PCI compliance status when a customer is using a DigiCert Secure Site Pro certificate. Confirmation that the site has been checked against more than 70 blocklists for malware. Instill real-time confidence Trust is fundamental for online transactions, and consumers need assurance that sites are secure and authentic. Traditional trust seals are subject to spoofing, lapses, or general misuse that can undermine trust. With browser UI trust turn signals shifting, the DigiCert Smart Seal is an innovative way for enterprises to instill real-time confidence in users that their site identity is verified, their certificate is up-to-date and the site is reliable. Against web spoofing and fraud The DigiCert Smart Seal provides a powerful trust indicator that brands can control for their customers A 2020 study by DigiCert found that 71% of consumers look for security seals before proceeding with transactions. Another study from Crazyegg found that sites that display site seals or trust marks perform 48% better than sites that don’t, thus increasing conversion rates and ROI. Continued Coclin, “With the web now enforcing HTTPS by default and cybercriminals using TLS certificates, users need additional ways to protect themselves online. The DigiCert Smart Seal may not prevent all web spoofing and fraud, but it’s an important step forward in providing a powerful trust indicator that brands can control for their customers.” Smart and secure The DigiCert Smart Seal is available now as part of DigiCert Secure Site and DigiCert Secure Site Pro certificates and early adopters are already expressing positive feedback. “Brand indicators and trust are really important for Italian web users, and the DigiCert Smart Seal indicates to visitors that our site is legitimate and secure,” said Riccardo Cazzola, CEO, Trust Italia. “We are committed to using the best solutions in the market and providing trusted services for some of Italy’s largest enterprises, which is why we use DigiCert and their innovative offerings.” TLS certified "Among continued web-based attacks, website visitors are looking for signs of trust that the site they are visiting is legitimate and secure," said Jindrich Zechmeister, Director of IT Security, ZONER software. "The DigiCert Smart Seal is a great step toward restoring this trust, giving website operators a dynamic indicator of their identity, displaying a verified logo and essential information about the status of their TLS certificates and other site security measures." Brand recognition and trust “We want to build trust, and our customers recognize our trademark, so when they visit our webpage, we want them to feel safe,” said Marcus Wessberg, Head of IT, Ports Group. “Certificates offer so much more than crypto: it’s all about identity, brand recognition, and trust." "The DigiCert Site Seal provides that brand recognition and trust for our site visitors.” Interested customers can learn more about how the DigiCert Smart Seal can empower their business by contacting their account manager or visiting the company website.
DigiCert, Inc., the provider of TLS/SSL, IoT and other PKI solutions, and Valimail, the provider of identity-based anti-phishing solutions, announce that they are partnering to help companies prepare for Brand Indicators for Message Identification (BIMI), a new standard currently in pilot that allows companies to display a verified logo in emails with a Verified Mark Certificate (VMC). “DigiCert is pleased to partner with Valimail to support pilots that advance the BIMI email security standard with VMCs,” said DigiCert Senior Director of Business Development Dean Coclin. “We anticipate growing demand for digital certificates displaying verified logos in email and are developing scalable solutions to help companies be ready on day one.” Making the ecosystem more secure “BIMI is a huge step forward for email marketing, and when combined with DMARC enforcement it will help make the entire ecosystem more secure,” said Steve Mock, VP of Business Development for Valimail. “We’re very proud to be working with DigiCert to create a one-stop shop for companies to make themselves BIMI-ready.” A major BIMI pilot with Yahoo has been underway for the past year, and Google has recently announced plans to launch a BIMI pilot in 2020. Upcoming BIMI pilots are expected to require VMCs for participants. DigiCert issued the first VMC for a domain that sends email at scale to CNN in October 2019. Automated certificate management DigiCert and Valimail are working together to establish a streamlined experience for companies DigiCert and Valimail are working together to establish a streamlined experience for companies to enforce Domain-based Message Authentication, Reporting and Conformance (DMARC), an email authentication, policy and reporting protocol, and receive VMCs, both essential steps for BIMI compliance. DigiCert’s platform, together with regional staffing and expertise, enable fast, scalable and automated certificate management. The Valimail platform makes DMARC compliance faster and easier, and also offers an automated way for customers to manage BIMI configuration. VMCs provide the following benefits for early adopter organizations: Long term, ensure customers see their logo in their inbox — even before they open the email. Provide an additional layer of protection against identity-targeted attacks through DMARC compliance. Deliver a more authentic, recognizable and unified brand experience from email to conversion. Distinguish one's messaging from the clutter. Improve deliverability and open rates by up to 10%. Trustworthy inbox experience DMARC enforcement is a key tool in companies’ battles against growing amounts of email phishing campaigns. DMARC gives companies visibility into who is sending emails from their domains, and gives them the ability to control which of those services or servers are allowed to do so. With an enforcement policy, unauthorized senders using the domain are automatically blocked by most receiving mail servers in the world today. VMCs enable companies using DMARC to place a verified, trademarked logo next to the ‘sender’ field in customers’ inboxes. Developed by the AuthIndicators Working Group, the BIMI pilot program is intended to create a more trustworthy inbox experience for all email users worldwide through increasing the use of authentication to reduce email fraud. Localized security standards DigiCert is the issuer of digital certificates, with a global presence and highly scalable infrastructure that makes it the top choice for emerging global and localized security standards using cryptography to authenticate identities and encrypt information online. DigiCert is supporting BIMI pilots in anticipation of a broad offering in its DigiCert CertCentral® TLS Manager DigiCert is supporting BIMI pilots in anticipation of a broad offering in its DigiCert CertCentral® TLS Manager, available in 11 languages and nine currencies, later this year. DigiCert was recently named 2020 Global Company of the Year in the TLS certificate market by Frost & Sullivan, in recognition of its strong market leadership in its growth, supporting the adoption of new standards and continually innovating with the most modern public key infrastructure (PKI) technology. Announcing additional developments Valimail is a pioneer in the DMARC space. This pioneering zero-trust identity-based anti-phishing company offers the only complete, cloud-native platform for validating and authenticating sender identity. It provides the most complete, effective visibility tool for interpreting DMARC reports, with the highest success rate among customers for achieving DMARC enforcement. It is also the provider of DMARC services to Microsoft 365 customers, and a growing DMARC vendor. Valimail and DigiCert are continuing to build on their partnership and will announce additional developments and milestones in the coming months.
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