Oprema - Experts & Thought Leaders

Omdia market share data for 2025 continues to show Milestone as the market pioneer across the EMEA region, with a 19 per cent share of a market now worth USD 573 million. Milestone Systems is the largest single provider of video management software (VMS) and Video Surveillance as a Service (VSaaS) in Europe, the Middle East and Africa (EMEA), according to 2025 market share data from technology research and advisory group, Omdia. Milestone has nearly one-fifth (19.1 per cent) of the overall EMEA market, which includes the UK and Ireland – a market-pioneer position that hasn’t altered since 2021. More informed decisions Across the EMEA region, the VMS and video surveillance as a service (VSaaS) market grew 10 per cent in 2025 to USD 573 million, and the Middle East and Eastern Europe saw particular growth. Omdia’s figures come at a time when organizations across EMEA are increasingly using video to support operational decision-making alongside security. Across traffic management, transportation, retail and manufacturing, video data is helping organizations better understand how sites and services perform and make more informed decisions. Morten Illum, Chief Revenue Officer, Milestone Systems, said: “This ranking reflects what customers across EMEA continue to look for: open, flexible video technology that gives them choice today and room to evolve tomorrow. Together with our partner community, we help customers design systems around their specific needs, while future-proofing their investment as AI and cloud technologies transform the value of video beyond security.” Strategically important markets Milestone’s leading position is built on three key offerings: Milestone XProtect® video management software, Milestone BriefCam® AI-powered analytics and Milestone Arcules® cloud VSaaS. Together, they give organizations the flexibility to deploy video on premises, in the cloud or across hybrid environments, while adding analytics without replacing existing systems. The UK and Ireland remain strategically important markets for Milestone. Earlier this year, the company opened its London Concept Centre, an interactive space where end users, integrators and partners can explore Milestone technology alongside solutions from partners including Axis, Bosch, Gallagher, Hanwha, Honeywell, i-PRO, ADI, Oprema, Zenitel and 2N before designing a system. AI anonymisation technology Martin McGrath, Sales Director for UK and Ireland at Milestone Systems, said: “The UK is a demanding market, and rightly so. Organizations increasingly expect their video systems to support business decisions as well as security needs, while continuing to adapt as their operations evolve. Our leading position across EMEA gives customers confidence that the platform they choose today will remain open, supported and continuously developed in the years ahead.” Milestone is also investing in the data foundations behind video AI through Project Hafnia, its regulatory-compliant video data library, and brighter AI anonymisation technology. Together, these initiatives are designed to give customers greater transparency into how AI models are trained.

Milestone Systems, a provider of data-driven video technology software, announces the opening of its London Concept Centre, the latest in several experience-driven spaces across Europe, North America, and Asia. The London Concept Centre will showcase the latest Milestone technology, including Arcules Cloud solutions, XProtectⓇ, video management, and BriefCam AI driven analytics, alongside partner solutions. The London Concept Centre allows end users, integrators, and partners to experience Milestone solutions in action, for example, seeing how the technology operates in control rooms, smart cities, academic campuses, office buildings, event spaces, and more. The Centre will also showcase selected technology partners, such as Axis, barox, Bosch, Gallagher, Hanwha, Honeywell, i-PRO, ADI, Oprema, Zenitel, and 2N. Users will be able to test and customize solutions, combining Milestone and partner technology to understand how the system will work for their unique needs and goals. Video technology software Martin McGrath, Sales Director for UK & Ireland at Milestone Systems, said, “The launch of Milestone’s London Concept Centre comes at a critical time for video security overall, with advances in AI and connected devices meaning more organizations are seeing video as a strategic business opportunity beyond security. Being able to showcase the latest Milestone technology alongside partner solutions in an immersive, customisable way is invaluable. I look forward to welcoming guests at the Centre and showing them how Milestone can help them.” The Centre reinforces the UK and Europe as a key strategic market for Milestone, with UK-based prospects and customers, in particular, showing keen interest in Arcules, Milestone’s cloud-based video surveillance software. Strategically important market Training for end-users, partners, resellers, and others will also take place in the Concept Centre, helping them become familiar with products and integrations through practical presentations and hands-on demonstrations. Morten Illum, Chief Revenue Officer at Milestone Systems, said, “The UK is a top-performing and strategically important market for us, so when looking at locations for our next Concept Centre, it made sense to base it in London, where many customers, prospects, and partners can easily travel to it. With events, hands-on training, and immersive, customisable demonstrations, the London Concept Centre will be a hub for all of Milestone’s latest innovations and partner integrations.”

Multi-brand distributor, Oprema, are proud to announce the appointment of Natasha Owens as their new HR Director. Oprema are delighted to promote Natasha and welcome her to the Board of Directors in her new role. Natasha is the first female to join the Board, providing new angles to discussions. The decision to give HR a place at board level within Oprema reflects the value the company places on its people. Commenting on her appointment. Natasha said “At Oprema we pride ourselves on our excellent customer service and technical support. In order to deliver this level of service, you need the right people in your team. As HR Director it’s my responsibility to ensure we attract and retain the right people; people who have the drive and enthusiasm to go the extra mile.” Receive regular feedback Oprema support their employees to develop themselves both professionally and personally and where possible, offer opportunities for progression and career development. It’s part of Natasha’s remit to ensure team members receive regular feedback on performance and that Oprema’s rewards and benefits package is both competitive and fair. We are very proud to have achieved both Investors in People (IIP) and Real Living Wage accreditations in 2019" Natasha said, “We are very proud to have achieved both Investors in People (IIP) and Real Living Wage accreditations in 2019, demonstrating our commitment to our people and to paying a fair wage. As HR Director it’s my responsibility to ensure employee well-being is taken seriously and that we offer the appropriate support in response to the myriad of challenges that life can throw at us." Reviewing internal procedures "As well as reviewing our own internal procedures and support structures, we work with national and local partners, in order to offer professional support to our staff where it’s needed. It’s part of my remit to keep up to date with relevant legislation and guidance in relation to employment law, and in more recent days in relation to the global pandemic that is COVID-19." "It’s been an incredibly challenging year for us all, both personally and professionally, but the team at Oprema has come together to ensure we continue to deliver an excellent service to our customers, and we are stronger for it.” Continued development Matt Epps, Managing Director commented “Natasha has been as asset to the team at Oprema since the day she joined, 7 years ago. Always forward thinking and taking steps to develop our employee relations, it’s a pleasure to see her progress. Thanks to Natasha, we were proudly awarded Investors in People accreditation in 2019 and shortlisted for IIP Awards in 2019 and 2020. We congratulate Natasha on her new appointment and look forward to the continued development she brings for the company.”

Even the most effective technologies usually require some level of human involvement. What new technologies do, generally speaking, is change the nature of a human’s role. Most jobs in today’s world are vastly different than 50 years ago, in many cases because of the changing role of technology. In the physical security world, what specific impact does technology have on the human element of systems? We asked this week’s Expert Panel Roundtable: Have recent developments in security systems made manpower more, or less, important to the equation? Explain.

There’s a huge cloud hanging over the physical security market, but in a good way. Cloud-based systems, whether for video, access control or another category, are on the verge of taking the industry by storm. The benefits of that mythical “cloud” are well-known, or certainly well-touted, in the market. It’s almost as if the word “cloud” has become a buzzword that can mean different things, or at least whatever the customer wants it to mean (as long as they buy!). We asked this week’s Expert Panel Roundtable to define the term more specifically, and to comment on the industry’s understanding of the terminology. Specifically, we asked: Define what we mean by “the cloud.” Is the definition universally understood in the market?