iDenfy - Experts & Thought Leaders

iDenfy, a pioneering global RegTech service provider, best known for its identity verification and fraud prevention solutions, designed to help regulated businesses comply with evolving compliance requirements, is noticing new threats in the music industry. From iDenfy’s successful launch in 2017, AI and the convenience of online services have opened a door for bad actors to misuse online platforms, including in more niche sectors like streaming and music distribution. Last year, approximately 15.3% of all internet users were individuals who fall into the category of ages 18 and 24, meaning they're the most likely to download pirated music for free. Compliance, music monetization education, and financial security tools are essential for understanding in order to prevent the unlawful distribution and monetization of copyrighted music. Identity verification in the music distribution sector Recently, iDenfy’s team discussed the importance of identity verification in the music distribution sector with Domantas Ciulde, the CEO, touching on topics like how platforms, artists, and listeners can all contribute toward a more ethical online music use. In the greatest century currently, artists have more tools than ever before to safeguard their own works, but piracy is also more common than ever. The first line of defense against threats is still copyright registration, but digital technologies are where the real improvements are. Unauthorized use can be automatically traced by fingerprinting and/or watermarking systems. Blockchain is also a hot topic right now because it can be used to distribute royalties to creators and confirm ownership. People share the same goal at iDenfy. Whether they are uploading, licensing, or sharing content, iDenfy guarantee that only authentic and verified users take part in the digital economy. Musicians should also monitor the online presence of their work. Today, AI-based content tracking can catch leaks or duplicates early. When combined with secure distribution channels, piracy can be reduced significantly. Preventing piracy In terms of preventing piracy, streaming services have a significant amount of responsibility. They function as gatekeepers for the majority of music in the world. Platforms should consider putting in place content identification systems that demand rigorous user verification when a song is uploaded, such as Spotify's and YouTube's Content ID. Anonymous accounts distributing copyrighted content are frequently the first step in piracy. It would be much more difficult for pirates to hide themselves behind false identities if each uploader had to go through a Know Your Customer (KYC) procedure. At iDenfy, the KYC platform allows platforms to identify and analyze users globally. It verifies over 3,000+ types of official documents from more than 200 nations across the entire world. This assures that whoever is selling or uploading digital content is exactly who they claim to be. Anti-Money Laundering (AML) and KYC checks Piracy and profit are frequently linked. Via advertisements, subscriptions, or resale, unauthorized vendors and website owners make money from stolen music. Anti-Money Laundering (AML) and KYC checks can be enforced with assistance from financial institutions and payment processors. Eventually, it will be more difficult for criminals to transfer or cash out their illegal song earnings when each financial transaction is linked to a verified identity. Domantas notes that iDenfy’s verification system supports such transparency. “Our solution doesn’t just check documents. It uses biometric verification, 3D liveness detection, and a global screening database to flag suspicious behavior. When combined with payment monitoring, this forms an informative data source against those trying to profit from piracy,” said Domantas Ciulde. Damage from piracy The most efficient instrument is awareness. The damage that piracy causes is still often undervalued. Every single illegal download takes away from artists another source of revenue and cuts into the platform's ability to support young talent. Supporting musicians on trustworthy platforms, even those with advertisements, helps to maintain the creative marketplace. Customers should be more mindful of where they get the information they have access to. There are some exceptions; for instance, when a new DJ mixes his playlist and the artist releases a song for free with the condition that credit be given if it is used for performances or media creation. It can be achieved by making sure that musicians are fairly compensated and that listeners stay safe from malware and fraud attacks that often include pirated files that, after clicking, can cause serious computer damage identity verification and artificial intelligence Viktor Vostrikov, CMO at iDenfy, says that identity verification and artificial intelligence will be very important. "AI is becoming more proficient at quickly and accurately identifying pirated content. The human touch is still important. At iDenfy, they combine automated checks with human review accuracy to catch deepfakes, manipulated IDs, and even fraud that machines alone might miss." iDenfy predict that the safest digital ecosystems by 2026 are those that have both content and identity protection tools. Piracy can barely flourish in these communities, composed of verified creators only, advanced identity verification tools, and clear revenue streams. Combating music piracy with technology, law, and finance is necessary, as it grows to be a very complex international issue for music fans, distributors, and even the entire creative industries. Preserving music in the digital age is more than preventing downloads, but also securing trust among users. “Transactions are secured and transparent when users have been verified. Our goal is to establish an environment that will encourage and protect creativity,’’ said Domantas Ciulde, the CEO of iDenfy.

iDenfy, a RegTech provider of identity verification and fraud prevention solutions, announced its latest software solution that connects to the American Association of Motor Vehicle Administrators (AAMVA) data source into its Know Your Customer (KYC) verification platform. Combined with other KYC tools, such as an additional license check option, companies will now have a new workflow option that instantly verifies any U.S. citizen's driver’s license faster. This will help ensure a higher level of accuracy while verifying new users in the U.S. market during the digital onboarding process. Real-time access to the AAMVA database The new U.S. Driver’s License Check from iDenfy is built to perform KYC verification in sectors like sharing mobility, transportation, and other similar industries that specifically require confirming the user’s age and ability to operate a vehicle. That means iDenfy now offers real-time access to the AAMVA database that confirms a user's driving license validity through official DMV records. By automatically matching users' information in the official motor vehicle records, iDenfy’s easily implemented API solution confirms whether the submitted license is genuinely registered by a state authority.  New AAMVA workflow When paired with a biometric check, the new AAMVA workflow is considered to be the most effective approach for U.S. driver’s license checks, as stated by Domantas Ciulde, the CEO of iDenfy: “AAMVA verification verifies that the user’s document is valid, not expired, not forged and actually belongs to them when integrated next to biometric checks, which are standard practice and an effective way to prevent deepfakes and other forms of AI fraud, which, unfortunately, is now a big security challenge.” In the U.S., a driver’s license is not only a legal requirement for operating motor vehicles but also one of the most widely used identity documents. However, due to the different individual state-based issuance, fraudulent use, and document forgery have become a common challenge for online platforms. According to the Federal Trade Commission, identity theft related to driver’s license fraud continues to rise and is affecting millions of Americans. In 2024, the number of losses to fraud accounted for $12.4 billion.  iDenfy’s integration with AAMVA iDenfy’s integration with AAMVA directly addresses this issue by providing a secure onboarding system that helps businesses detect tampered or invalid licenses across multiple states instantly. Currently, 41 states in North America are active members of AAMVA, which acts as a central authority for data standardization, policy alignment, as well as secure information exchange among motor vehicle agencies. iDenfy’s integrated solution can check and verify the most important KYC data points, such as name, date of birth, license number, and expiration status.  Background screening services For example, car rental or ride-sharing companies are now able to instantly confirm if a driver holds a valid and current license before granting access to vehicles. Also, insurance providers and background screening services are able to check license authenticity during application processes. The same verification logic can support employers in logistics or delivery sectors where driver license validation is mandatory for safety and legal compliance. iDenfy’s AAMVA Verification Additionally, iDenfy’s AAMVA Verification offers seamless integration via dashboard or API, which allows companies to run checks automatically as part of their onboarding flow. iDenfy compares multiple data parameters against AAMVA’s records to make sure that all license details, including number format, state code, and validity, match official databases. In this way, every U.S. business is able to onboard real users faster and to prevent fraudsters from exploiting fake or expired credentials. latest iDenfy’s AI-powered facial recognition Beyond traditional KYC processes, iDenfy’s integration with AAMVA enhances fraud detection capabilities for any high-risk and regulated industries.  The onboarding system is combined with the latest iDenfy’s AI-powered facial recognition and liveness detection identity verification tools that, besides U.S. driving licenses, support over 3,000+ identity documents from more than 200 territories.  Every verification is securely logged on the platform to ensure full traceability and audit readiness for internal compliance teams. Data-driven identity tools “Trust and accuracy are the foundation of secure digital onboarding. By integrating AAMVA checks, we’re enabling our partners in the U.S. to validate identities using one of the most reliable sources available directly from motor vehicle agencies,” commented Domantas Ciulde, the CEO of iDenfy. Viktor Vostrikov, CMO of iDenfy, added: “AAMVA verification is another step forward in our mission to provide data-driven identity tools that go beyond document scanning. This integration connects directly to authoritative data sources, meaning our clients don’t just verify, they confirm identity with official accuracy.”

iDenfy, a major provider of identity verification and fraud prevention technology, announced a new partnership with GoFun, an innovative gaming technology company focused on creating a secure and transparent online entertainment experience for its own platform users. GoFun integrated iDenfy’s Know Your Customer (KYC) and Anti-Money Laundering (AML) solutions to automate the user onboarding and account opening process and protect the platform against fraudsters trying to find loopholes in the system. GoFun operates in the online entertainment and gaming industry, providing its wide audience with many exclusive platform benefits, such as first deposit bonuses or special gift packs on its platform. Identity verification process GoFun merges advanced technology with responsible gaming principles, which are backed by the platform’s commitment to innovate its services with the most updated compliance standards and safety regulations. The idea was to build a solid identity verification process that helps to mitigate risks like bonus abuse or identity theft and document forgery, all these prevalent issues that iGaming and entertainment platforms face today as the online gaming and entertainment sector continues to expand rapidly, with global revenue expected to surpass over $520 billion in 2025, according to Statista. As online entertainment continues to grow, the risk for new fraudulent accounts, duplicate registrations, and underage players is also increasing. This is why the industry is in demand for stronger compliance and identity verification measures solutions. AI-powered Know Your Customer (KYC) software According to Domantas Ciulde, the CEO of iDenfy, with a large user volume or future plans to scale, the only solution to combat these risks and onboard players accurately and efficiently is to use AI-powered Know Your Customer (KYC) software: “GoFun and its team aimed to tick two key boxes: ensure a good user experience while still ensuring that their age-restricted games would be accessible to the right users and real, verified identities. We were able to help out and provide this sort of solution, along with automated AML checks running in the background,” explained Domantas Ciulde. GoFun recognized that to maintain this sort of efficiency and accuracy when accepting ID documents online is to partner with a third-party RegTec service provider that’s experienced with e-gaming and entertainment platforms. Proven expertise At the same time, GoFun’s team wanted to make sure their project remains scalable. In practice, this meant implementing an already established and reliable onboarding service that would save time and keep new players coming to their site. GoFun partnered with iDenfy to leverage its proven expertise in the past with other gaming platforms and use the latest technology to verify its own users' identities to prevent fraud loopholes. iDenfy’s identity verification solution features AI-driven biometric facial recognition, automated document validation, and 3D liveness detection that enables GoFun to authenticate player identities in real time. Further, the new integration ensures that age restricted games are only accessible to users who verify their identity, confirm their age, and complete the full registration process. More importantly, the process is simple and doesn’t overburden the player whose goal is to access their favorite games as quickly as possible. Flexible API integration Currently, iDenfy’s system supports over 3,000 document types from 200+ countries and territories, which helps the platform to recognize any type of form user data, as well as scale safely, knowing that the system can maintain regulatory compliance accuracy. iDenfy is well known for its flexible API integration into any business platform and high accuracy rates; therefore, GoFun did not have any issues while integrating it into their own system. Additionally, iDenfy’s AML service currently enables GoFun to automatically screen users against global sanctions and PEP lists, as well as adverse media sources, ensuring faster and more reliable AML screening processes. This enables GoFun to have a better understanding of the clients using their services. Advanced verification and risk management tools Sanctioned individuals or those who are above the internal risk appetite are automatically rejected and not onboarded to the platform. This makes both KYC and AML checks more accurate and more efficient, and doesn’t disrupt the experience for low-risk clients and genuine players. GoFun’s team mentioned that advanced verification and risk management tools are a necessity in any gaming ecosystem, as this approach could allow the company to combine entertainment with the highest standards of transparency. Security and compliance “Security and compliance are the foundation of our gaming experience. By partnering with iDenfy, we’ve strengthened our ability to protect users while keeping gameplay enjoyable and frictionless. iDenfy’s technology helps us to ensure that every player is legitimate and every transaction is transparent,” said the GoFun team. “GoFun’s commitment for complete compliance and user trust represents the next responsible gaming generation. It aligns with our mission to develop safer digital platforms. Together, we’re helping to set a new security standard in the online entertainment industry,” added Domantas Ciulde, the CEO of iDenfy.