Lifeboat Distribution, a subsidiary of Wayside Technology Group, Inc. and international value-added distributor for virtualization, security, business continuity and emerging technologies, has announced a distribution agreement with Promise Technology. Lifeboat will sell the entire Promise Technology portfolio, which ranges from easy-to-use consumer-based storage devices to battle-tested enterprise class solutions. The Promise Atlas product that will now be distributed exclusively through Lifeboat has Thunderbolt 3 or 10GbE models that offer outstanding flexibility and fit every need. Promise Atlas Solution Distributed By Lifeboat “The addition of Promise Technology will enable Lifeboat to offer a platform that we can cross-sell with some of our current technologies and address solutions for verticals such as IoT, Media, Surveillance, and traditional storage” said Dale Foster, EVP of Lifeboat Distribution. Behrouz Zali, VP of Channel Sales & Marketing for US and Canada at Promise Technology added, “We are excited about our new relationship with Lifeboat and look forward to reaching a broad customer base together.”
PROMISE’s entire lineup of storage solutions will be available to SYNNEX resellers PROMISE Technology Inc., a provider in the storage industry, has expanded its distribution network in North America through an agreement with SYNNEX Corporation a Technology Solutions distributor. Under the terms of the agreement, PROMISE’s entire line-up of storage solutions will be available to SYNNEX resellers, providing access to a range of innovative technologies that address the challenges that come along with massive amounts of data. Addressing Video Storage Requirements SYNNEX brings the most relevant technology solutions to the IT market to help its partners sustainably grow their businesses. PROMISE is a developer of storage solutions for the rich media, cloud, video surveillance, and IT market segments, providing highly effective solutions for creative and IT professionals ranging from small businesses to enterprises. Data storage remains one of the fastest growing sectors. SYNNEX has a proven track record of bringing ground breaking technologies to new and existing VARs, and PROMISE’s storage solutions fit nicely into the distributor’s strategy of addressing the increasing storage requirements surrounding video capture. PROMISE’s solutions support everything from the editing and distribution of 4K footage to the capture, backup, archiving of high-resolution monitoring, enabling SYNNEX to further penetrate key IT markets such as video surveillance and public safety. Product Marketing Strategies SYNNEX has deep expertise in technology and vertical markets, working to build next-generation solutions where the two intersect. By navigating growth opportunities in close collaboration with vendors and customers, SYNNEX is able to constantly evolve its go-to-market strategies to help its partners stay relevant in the ever-changing world of technology – a strategy that resonates with PROMISE. "More than the joining of two technology leaders, the collaboration between PROMISE and SYNNEX is one of shared values and market synergies," noted Behrouz Zali, senior director, channel sales and marketing, PROMISE Technology. "Combining our reach, strong positioning, rich product portfolio and expertise in the rich media, IT and surveillance sectors with SYNNEX’s channel expertise and strategically located distribution centers offers outstanding service and support capabilities to our channel partners."
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