The show organisers of Integrated Systems Europe 2007 today announced that 95% of available space had been sold, leaving only a handful of booths available.
Integrated Systems Europe surprised the market and the exhibition industry with this news, confirming that ISE is on pace to set a record-breaking event. With the fourth show just three months away, ISE 2007 has grown larger, with the newly booked Hall Four nearly full. During the last 6 months, the show organisers have reacted quickly to meet the insatiable demand from companies anxious to be part of Europe's largest show for professional AV and Electronic System Integrators. Over 11,000m2 of space has now been sold, making ISE 2007 the largest show ever held.
Mike Blackman, ISE 2006 Managing Director urged any business intending on booking existing space to contact ISE immediately, as Hall 4 is nearly booked to capacity. "We have now met our objectives for the event, with more than 330 companies booked and occupying some 28,000m2 gross at the Amsterdam RAI; a feat rarely achieved by an industry-only exhibition. Companies who wish to be part of ISE 2007 need to make their decision soon about exhibiting. With the show floor over 95% sold, time is running out to reserve booth space. ISE 2007 is the only event in Europe that guarantees to bring you face-to-face with key decision makers you want to see. Past exhibitors know that ISE delivers the senior decision makers and key influencers across a multitude of influential market sectors," said Blackman. "That's why we're seeing such a large number of exhibitors contracting for space; we expect to sell out the show any time now."
An intensive visitor marketing campaign is currently underway and Blackman was equally pleased to report that the awareness and anticipation of ISE 2007 is also increasing. "Our focus now is on attracting the maximum number of trade visitors. Registration on the website is now functional and we are now accelerating the mailing and press activities over the next two months to raise awareness of how strategically important the ISE show is in this vibrant and growing market."
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