Richardson Electronics, Ltd. is pleased to announce that it has completed the process to change the name of its Security Systems Division (SSD) to Burtek (Burtek Systems) in the United States.
Richardson Electronics is making this change to improve branding consistency of this division and the efficiency of communications with its partners.
In 1997, Richardson Electronics SSD acquired Burtek Systems Inc in Canada and encouraged continuing operations under this name. Burtek is a well-known brand within the Sound and Security industries. Over the past 25 years the Burtek name has become synonymous with high quality products and technical support of commercial and residential audio, burglar and fire alarm, CCTV, access control and data communications products.
Burtek is respected for its value added approach to distribution including a strong focus on customer and vendor partnerships centred on knowledge and support. The division has been adding network savvy sales and support resources to its branches to assist vendors in training dealers and integrators, as well as helping to define product requirements and provide troubleshooting during the installation process.
"This change will allow the division to present one unified sales and marketing approach throughout the US and Canada, and coincides with significant infrastructure investments that will improve support to all our partners. We now have 16 full-service distribution outlets in North America to better support our vendors and our customers, many of whom are expanding rapidly both geographically and technologically," said Wendy Diddell, EVP and General Manager of the division.
Richardson Electronics SSD customers will discover many additional benefits that come with this rebranding. A new level of service and support will be found in familiar locations, now flying the Burtek banner. Further, patrons can expect an enjoyable experience using the WebDesk online order system and attending technical certification programs offered by the company.
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