As of September 1st, Toralf Lips will join the management team of SHD. The Freiberg native has been with the company since March 2024 and has used the past months intensively to get to know SHD employees, customers, manufacturers and partners.
Toralf Lips, a graduate industrial engineer, has a long career in sales. His previous roles include National Director of the Software Business Division at RICOH Deutschland GmbH and, most recently, Director of Sales & Marketing at the medium-sized IT company COMRAMO AG.
Internal service departments
Marco Graef is pleased about the new addition to the team: “We are convinced that together with Toralf we will continue our growth trajectory and consistently expand our customer-first approach. Toralf will initially be responsible for the sales, marketing and internal service departments.”
Dr. Frank Karow, founder and managing director, adds: “The first few weeks of our collaboration have already shown that with Toralf we have appointed an experienced and visionary leader to the management team. We look forward to working with him and wish Toralf every success in this responsible position.”
In the coming weeks, Toralf Lips will be personally introducing himself to our long-standing customers and business partners. He summarizes: “From the very beginning, I felt welcome at SHD. A great team, an exciting portfolio, a sustainable customer base in the critical infrastructure sector, and a clear growth strategy. I am convinced that together we will continue SHD's success story.”