Jamf, a leading provider in Apple device management and security, has launched its 16th annual Jamf Nation User Conference (JNUC) in Denver, Colorado. Joined by significant industry partners such as Apple, Okta, AWS, Microsoft, and Google, Jamf introduced its latest platform updates. These advancements include a comprehensive API ecosystem, sophisticated AI tools, and automated software updates via Declarative Device Management. The upgrades aim to enhance the platform's capability and adaptability.
API Ecosystem and Intelligent AI Tools
The enhanced API ecosystem and AI tools signify Jamf's commitment to innovation. CEO John Strosahl expressed enthusiasm for the conference, stating, “We’re thrilled to welcome Jamf Nation to Denver for JNUC. This year marks a major evolution in how customers engage with Jamf." He noted that the platform's new features seamlessly integrate into workflows and are tailored to meet customer needs.
New Capabilities and Workflows
Under the theme "elevate," Jamf introduced innovations to benefit organizations deploying and securing Apple devices. A significant highlight is the new Platform API ecosystem, which serves as a flexible and innovative foundation. The updated APIs allow developers, IT, and security teams to automate, reduce complexity in integrations, and explore new options for managing Apple devices at scale. This expansion provides a predictable framework across the Jamf Platform, enabling tailored integrations and workflows.
Streamlined Automation and Integration
For developers, Platform APIs offer consistency, facilitating the building process. IT and security teams benefit from simplified automation and custom workflows that enhance efficiency. Technology partners can explore deeper integrations, accessing extensive Jamf capabilities to develop robust apps and solutions that broaden the Jamf ecosystem.
New AI Assistant Security Skill for Jamf Protect
Jamf also announced an upcoming addition to its AI Assistant technology within Jamf Protect. This new Security Skill assists security teams in managing alerts. By analyzing telemetry and correlating events, it offers plain-language guidance for effective incident triage. This capability simplifies complex frameworks, like MITRE ATT&CK and CVE references, into actionable insights, helping security teams focus on essential alerts.
Enhanced Apple Device Management
An extension of Jamf's Blueprints solution—introduced previously in JNUC 2024—adds new workflows for Apple device management using Declarative Device Management (DDM). An important feature is the Automated Software Update Settings, which allows devices to autonomously manage operating system updates, defined once by IT. This reduces manual intervention and administrative effort while maintaining consistent compliance.
Support for Apple’s Platform Single Sign-On
Jamf also supports Apple's Platform Single Sign-On, enhancing enterprise authentication from local passwords to cloud IDP accounts. Starting with native Mac experiences, this optimizes authentication for users when accessing web and native apps. Jamf collaborates with leading identity partners to facilitate this enhancement upon the release of macOS 26, enabling seamless identity workflows.
Jamf currently assists over 75,000 organizations in managing and securing more than 30 million devices across 100 countries, representing about 65% of the Fortune 500. From healthcare to education, finance, retail, manufacturing, and aviation, Jamf supports some of the world's most mission-critical environments.
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Jamf, the standard in managing and securing Apple at work, kicked off its 16th annual Jamf Nation User Conference (JNUC) in Denver, Colorado.
Joined by key partners including Apple, Okta, AWS, Microsoft, Google, and more, Jamf unveiled the latest updates to its pioneering Apple device management and security platform.
Those updates include a rich API ecosystem, intelligent AI tools, and automated software updates powered by Declarative Device Management, making the Jamf platform more powerful and flexible than ever before.
API ecosystem and intelligent AI tools
“We’re thrilled to welcome Jamf Nation to Denver for JNUC,” said John Strosahl, CEO of Jamf. “This year marks a major evolution in how customers engage with Jamf."
"Our flexible, extensible platform is powered by a rich API ecosystem and intelligent AI tools. These capabilities make it easier than ever for organizations to fully realize the potential of the Apple ecosystem — with features that matter, integrate seamlessly, and work the way customers need them to.”
New capabilities and workflows
Under the theme of “elevate,” Jamf is once again delivering new capabilities and workflows that matter most to organizations deploying and securing Apple devices. The key highlights from JNUC 2025 include:
Platform API ecosystem to power a more dynamic, flexible Apple experience
Jamf is evolving its platform into a more dynamic and flexible foundation for innovation
With the launch of its new Platform API ecosystem, Jamf is evolving its platform into a more dynamic and flexible foundation for innovation. The new APIs empower developers, IT, and security teams to streamline automation, reduce integration complexity, and unlock new possibilities for managing and securing Apple devices at scale.
Jamf is expanding on its already robust API framework to provide a unified and predictable way to build across the entire Jamf Platform. Platform APIs are designed to adapt seamlessly to each organization’s environment, integrations, and workflows, giving customers more control and flexibility.
- For developers, Platform APIs offer a consistent and intuitive experience, making it easier to build with confidence.
- For IT and security teams, Platform APIs simplify automation and custom workflows, helping organizations unlock greater efficiency and value.
- For technology partners, Platform APIs enable deeper integrations and open access to the full depth of Jamf capabilities, enabling more powerful apps and solutions that extend the Jamf ecosystem.
New security skill for the AI assistant in Jamf Protect
Jamf also announced a forthcoming AI Assistant feature, the Security Skill for Jamf Protect, extending the company’s AI Assistant technology to security teams.
New capability enables security teams to cut through alert fatigue and focus on what matters most
Building on the Search and Explain Skills introduced earlier this year in Jamf Account and Jamf Pro, the Security Skill will analyze telemetry, correlate events, and deliver plain-language guidance to help teams triage alerts more effectively.
By simplifying complex frameworks such as MITRE ATT&CK and CVE references into actionable insights, the new capability enables security teams to cut through alert fatigue and focus on what matters most.
New Apple capabilities and automated software updates
Jamf also expanded its Blueprints solution, first introduced at JNUC 2024, with new workflows designed to streamline Apple device management through Declarative Device Management (DDM).
The latest addition, the Automated Software Update Settings declaration, enables devices to self-manage operating system updates based on policies defined once by IT.
This “set it and forget it” workflow removes the need for repeated checks, scripts, or manual intervention, while giving administrators control over parameters such as user permissions, deferral periods, and beta version access — ensuring consistency, compliance, and reduced administrative overhead.
Apple’s Platform Single Sign-On
Jamf announced its support for this enhancement with pioneering identity partners to make this happen
Apple’s Platform Single Sign-On optimizes the enterprise authentication experience on the Mac, starting with synchronizing local passwords with cloud IDP accounts, then extending that single sign-on for authentication to native and web apps.
The latest enhancement delivers Platform SSO right out of the box, with streamlined delivery of identity workflows before the user ever gets to the desktop.
Jamf announced its support for this enhancement with pioneering identity partners to make this happen as part of same-day support for macOS 26.
Jamf's mission-critical environments
Jamf helps well over 75,000 organizations, across 100 countries, manage and secure over 30 million devices.
From hospitals to schools, banks to retail stores, manufacturing floors to airlines — they serve some of the most mission-critical environments in the world, representing approximately 65% of the Fortune 500.
