Oncam has revealed plans for its new direct-to-cloud video platform, which is poised to transform enterprise surveillance. This initiative marks a significant progression for the company as it leverages its imaging expertise into a connected and cloud-centric ecosystem.
Developed by Oncam's engineering teams from the UK and the US, the platform integrates AI-powered cameras, intelligent IoT devices, and cloud-based video management software to enhance performance while reducing complexity.
Expanding Intelligent Imaging to the Cloud
The launch signifies a strategic move to ease cloud transition without compromising Oncam's dedication to open standards and interoperability.
Chief Operating Officer Scott Brothers highlighted, “This marks an exciting new chapter for Oncam. We’re combining two decades of imaging innovation with a modern approach to AI, cloud, and connectivity, always with our channel partners in mind.”
The company is inviting selected integrators to participate as Founding Partners to further develop this next-gen surveillance technology.
Oncam Core: The Heart of Enhanced Surveillance
The new camera lineup features various form factors ready for direct-to-cloud deployment
Central to Oncam's vision is the Oncam Core platform, designed as a cohesive web and mobile solution providing real-time visibility and insights throughout the surveillance network.
Compliant with ONVIF standards, it supports third-party camera integration, although Oncam’s devices remain preferred to fully exploit the cloud architecture.
The new camera lineup features various form factors ready for direct-to-cloud deployment, with designs for edge resilience and support for advanced analytics via on-device AI.
Technology Partnerships Driving Innovation
Oncam collaborates with key technology partners to power its direct-to-cloud offerings. Qualcomm Dragonwing processors enhance the system's AI capabilities, allowing for advanced analytics such as behavior detection and facial recognition.
"By combining Qualcomm Dragonwing processors with Oncam’s imaging expertise, we’re unlocking a new generation of smart cameras," stated Sebastiano Di Filippo, Senior Director at Qualcomm Europe, Inc.
Complementing this is high-endurance edge storage from Sandisk, which facilitates local recording without traditional NVR reliance. Sandisk's Russell Ruben explained how this collaboration makes intelligent video systems more reliable and scalable. Additionally, the platform's global reliability is assured through Amazon Web Services, offering a secure and scalable cloud framework.
Commitment to Existing Alliances
Despite this new strategic direction, Oncam maintains its dedication to current relationships with strategic and technology partners. The existing product lines, supportive programs, and integrations will continue to be supported as Oncam’s blueprint evolves towards a future-focused surveillance landscape.
Oncam announced the next phase in its evolution: a forthcoming end-to-end, direct-to-cloud video platform designed to simplify deployment, empower integrators, and redefine enterprise surveillance. The announcement signals a new era for the company as it expands its long-standing expertise in intelligent imaging into a connected, cloud-first ecosystem.
Built by Oncam’s UK and US engineering teams, the platform brings together AI-enabled cameras, intelligent IoT devices, and cloud-integrated video management software to deliver smarter performance with less complexity. The system is designed to break down barriers to cloud adoption while maintaining the openness and interoperability that have long been part of Oncam’s approach.
“This marks an exciting new chapter for Oncam,” said Scott Brothers, Chief Operating Officer. “We’re combining two decades of imaging innovation with a modern approach to AI, cloud, and connectivity, always with our channel partners in mind. Our channel-first strategy remains central as we invite select integrators to join as Founding Partners and help shape what’s next for the industry.”
Smarter, safer, simpler surveillance
At the heart of the roadmap is Oncam Core, a unified web and mobile platform that delivers real-time visibility and actionable insights across the surveillance ecosystem. Built on open standards and fully ONVIF-compliant, it integrates seamlessly with third-party cameras — while Oncam’s edge-optimized devices are the preferred choice for unlocking the full power of the platform’s cloud-native architecture.
The next-generation camera family, including bullet, dome, turret, and panoramic form factors, is being engineered for plug-and-play direct-to-cloud deployment. Fully NDAA and TAA compliant, the range features dual SD slots for edge resilience, multiple power options (PoE and USB-C), integrated Wi-Fi and Bluetooth, and on-device AI acceleration to support analytics at the edge.
Technology partners and infrastructure
To enable this evolution, Oncam is working with several major technology providers. Qualcomm Dragonwing processors power the system’s on-device AI capabilities, enabling advanced analytics such as behavior detection, facial recognition, and anomaly alerts while reducing bandwidth impact.
“By combining Qualcomm Dragonwing processors with Oncam’s imaging expertise, we’re unlocking a new generation of smart cameras capable of advanced analytics and real-time insights at the edge,” said Sebastiano Di Filippo, Senior Director, Business Development, Qualcomm Europe, Inc.
Sandisk edge storage
Sandisk edge storage provides high-endurance local recording designed to eliminate the need for traditional NVR infrastructure. Russell Ruben, Director, Technical Segment Marketing, Sandisk added, “Our collaboration with Oncam demonstrates how high-endurance edge storage can transform surveillance, making intelligent video systems more reliable, cost-efficient, and scalable.”
The platform’s cloud services are built on Amazon Web Services (AWS) to ensure global reliability and scalability. “We’re designing for resilience at every layer, from intelligent devices at the edge to a secure, scalable cloud backbone,” said Jon Marsh, Chief Technology Officer at Oncam. “That combination will give integrators and enterprises faster deployment, lower maintenance, and a clear path toward full cloud adoption.”
Commitment to existing partners
As Oncam introduces its direct-to-cloud strategy, the company remains committed to its current strategic alliance and technology partners, including those who bring Oncam cameras to market.
Existing product lines, support programs, and integrations will continue as Oncam’s roadmap expands.
