As the physical security and cybersecurity worlds converge, many industry professionals are finding themselves moving from one realm to the other. Or, more likely, they are embracing both disciplines as integral to the future of security as a whole. One security professional bringing her cybersecurity expertise to the physical security market is Wendy Hoey, Director of Sales, US Sales Leadership, North America, for Milestone Systems.
With more than 23 years of experience in cybersecurity, Wendy Hoey now works with a global company dedicated to empowering people, businesses and societies with data-driven video technology.
Author's quote
Caught up with Wendy Hoey to discuss how the security market can harness innovation
“I'm thrilled to be joining the physical security industry at this transformative time when there's such tremendous potential to update legacy systems with pioneering technologies like AI and the Internet of Things,” says Hoey. “I'm energized by the chance to collaborate with colleagues to help transform physical security, enhance predictive capabilities, and realize a shared vision of seamless protection across the digital and physical realms.”
Caught up with Wendy Hoey to discuss how the security market can harness innovation to make the world safer and more secure. “The future is bright, and I'm honored to be part of this community,” says Hoey.
Q: What can physical security learn from the world of cybersecurity?
Hoey: Physical security can learn a great deal from the world of cybersecurity. With the rise of IoT and IP-connected devices, the lines between physical and digital security are blurring. Like cybersecurity, physical security needs to take a proactive approach to protecting core systems and perimeter access points. Understanding potential vulnerabilities and attacks is key. Physical security pros should continuously educate themselves on emerging technologies and threats and stay up to date on best practices. Adopting a customer-centric mindset is also critical. Rather than just selling technologies, physical security providers should focus on understanding clients' unique risks, objectives, and pain points. By taking cues from cybersecurity, the physical security industry can transform itself, innovate, and provide smarter solutions.
Q: How is physical security a unique application for IT? How do physical security (and/or video) systems differ from “other” IT systems?
Hoey: Physical security has unique challenges compared to traditional IT systems, but also shares some commonalities. At its core, physical security relies on networked hardware like cameras, access control and detectors that must be online and recording effectively at all times. This is like IT infrastructure in that uptime and availability are critical. With the rise of IoT, cyber and physical security are converging. Physical security systems have vulnerabilities that didn't exist before everything became IP-connected. Staying on top of emerging technologies and threats is crucial. At the end of the day, both physical and cyber security share the goal of minimizing organizational risk, and both disciplines must come together and cooperate to optimize security and safety.
Q: How can security integrators ensure their workforce (i.e., installers) have the required IT skills to address the needs of the physical security market?
Hoey: As security networks converge more deeply with IT infrastructure, integrators must invest in training to ensure their installers have the required skills. Whether pursuing vendor certifications, in-house training programs, or partnerships with IT services firms, integrators must recognize that security solutions require IT fluency. A willingness to upskill installers and keep pace with technological change will prepare integrators to deliver the solutions end users demand in an increasingly connected physical security ecosystem.
Q: What is the role of the manufacturer to ease the application of IT technologies to the physical security market?
Hoey: The role of the security manufacturer is to simplify and facilitate the application of IT technologies by serving as a trusted advisor and educator. Manufacturers must provide guidance, case studies, and domain expertise to help partners and end users understand the full capabilities of technologies and how they can be leveraged most effectively. Rather than just promoting a specific product, manufacturers should always take an active role in informing the channel and customers on available possibilities, bringing real partnership through tailored advice and solutions.
Q: What challenges remain relating to implementing IT technologies in the physical security industry? How will new technologies (e.g., AI) transform the IT environment for physical security now and in the future?
Hoey: When implemented thoughtfully, AI has enormous potential to transform physical security by helping security professionals identify anomalies and patterns in data to enable predictive analytics. With the right solutions, AI can act as a force multiplier by monitoring behaviors and giving security teams advance warnings before incidents occur. As AI and other emerging technologies mature, they will bring the industry in line with the most advanced security tools available. The future looks bright for a truly integrated physical and digital security environment with AI pioneering the charge.
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