Security Essen 2018 presented itself as the international source of inspiration for the industry. 950 exhibitors from 43 countries showed their innovations for increased safety and convenience to over 36,000 trade visitors from 125 nations at Messe Essen on topics ranging from cyber security to innovations for building security and new solutions for the protection of valuables.

The representatives of the companies, associations and institutions were in great demand as discussion partners. There was strong need for information and investment from trade visitors as a result of current events such as hacker attacks, challenges involving access control at airports, the still-high number of break-ins and increasing legal requirements. The exhibitors praised the significantly increased percentage of international visitors (eight percent up) and the strong decision-making authority of the trade visitors.

Trend-Setting Solutions

Security Essen attracted more than 36,000 professional visitors – including experts from industry and installers

"Security Essen has underlined its position as a trend-setting international trade fair for all aspects of security. We were able to welcome significantly more visitors from abroad – 125 nations, that's an impressive number", says Oliver P. Kuhrt, CEO of Messe Essen. “Protection – whether public or private, digital or analog – is the central theme of our time. Our exhibitors provided answers to these challenges and presented trend-setting solutions. The high number of first-time exhibitors who showed their services to the specialist world indicates the importance of our trade fair as an independent platform for the security industry."

There were more than 200 new exhibitors, including Hoppe AG, PwC Cyber Security Services and AEG ID. The trade fair attracted more than 36,000 professional visitors – predominantly including experts from industry, installers and participants from the security sector – who were characterized by greater internationality, a significant interest in new products and new business contacts as well as a strong willingness to invest.

Security Essen attracted more than 36,000 professional visitors including experts from industry and installers
There were more than 200 new exhibitors, including Hoppe AG, PwC Cyber Security Services and AEG ID

Numerous New Products

Around 40 percent of the visitors came from abroad (2016: 32). The 76 percent of visitors were decision-makers within their companies and one quarter prepared their investments at the trade fair or concluded contracts directly. After all, the economy is still excellent. Industry sales in Germany alone are estimated at around 17.2 billion euros – a two-year increase of 18 percent. 62 percent of visitors rated the economic situation in the security sector as good to very good. Over 90 percent were satisfied with their visit to the fair and want to recommend Security Essen to others.

The relevance of Security Essen as a pulse monitor for the security industry was particularly evident in the numerous new products. Once again, the influence of digitization became clear: access solutions are becoming smarter and rely on smartphones or biometric identification as keys.

Evaluate Video Data Faster

Protection of data and networked access was an all-encompassing topic for numerous exhibitors and many lectures

Artificial intelligence helps to evaluate video data faster and more accurately. Apps display unsecured windows in the smart home or help keep track of valuable contents of safes. The protection of data and networked access was an all-encompassing topic for numerous exhibitors and many lectures.

The winners of the Security Innovation Award attracted a great deal of attention. Seven exhibitors were honored with this award for their pioneering innovations. UrbanAlps convinced the jury with Stealth Key, a forgery-proof key from the 3D printer. The Jansen Tore burglar-proof sectional door with WK5 classification, which also received a prize, is especially secure – suitable, for example, for museums, hazardous material stores or military headquarters. Kötter Security received one of the coveted awards for the new emergency call and service control center, in which high-tech infrastructure and digital processes ensure the best possible customer security.

New Service Facilities

Security Essen was held for the first time in the modernized halls of Messe Essen, which will set new standards once the final construction phase is completed in 2019. Spacious, single-storey halls, plenty of daylight, the new glass entrance area and new service facilities such as the Business Club have already delighted exhibitors and visitors.

Security Essen also provided optimal visitor and exhibitor communication with a new hall structure organized according to exhibition areas. The guests of Security Essen praised the division of the fair into key topics. The exhibition hall for Cyber Security and Economic Security celebrated a successful premiere. Exhibitors such as the Federal Office for Information Security, Telekom Security, Advancis Software & Services GmbH and the newly founded Federal Association for Critical Infrastructure Protection (BSKI) presented here.

The guided tours were expressly aimed at architects, planners, installers, operators, authorities and employees of construction
Numerous campaigns and events relating to the actual trade fair events offered visitors genuine added value

Thematically Suitable Exhibitors

Numerous campaigns and events relating to the actual trade fair events offered visitors genuine added value. Thus on the ‘Day of training and further education’, which was organized by the Federal Association of the Security Industry (BDSW) and Messe Essen, 300 participants of the security industry were provided with information on training possibilities and career opportunities. At the new Cyber Security Conference, Arne Schönbohm, President of the Federal Office for Information Security, spoke about cyber security as a challenge for politics, business and society. The computer scientist Jan Krissler, known as Starbug, was also a guest at the top-class conference.

Gregor Gysi, member of the Bundestag of the German party ‘Die Linke’, discussed the economic importance of cash at the BMWL (Federal Association of Medium-Sized Value Logistics Companies) booth. In the security experts’ forum, practical experts designed a non-stop programme with more than 90 presentations. The guided tours were expressly aimed at architects, planners, installers, operators, authorities and employees of construction and planning departments and stopped at thematically suitable exhibitors.

Topic Of DigitizationCooperation between Western Business Exhibitions and Messe Essen offers a comprehensive platform for business

The organizers are already setting the course for the next Security Essen, which will take place at Messe Essen from 22 to 25 September 2020. The new thematic hall structure will be further expanded and the topic of digitization will be explored in greater depth. Numerous exhibitors have already confirmed their registration for the next event. 88 percent of the visitors have already stated their intention to participate in Security Essen 2020.

The fair is also taking a further step towards internationalization: From 9 to 11 April 2019 ‘The Security Event - powered by Security Essen’ will take place for the first time in Birmingham, Great Britain. This cooperation between the British trade fair organizer Western Business Exhibitions and Messe Essen offers the European security industry a comprehensive platform for business in Great Britain. Over one hundred of the world's leading security brands are exhibiting.

Excellent Platform

950 exhibitors from 43 nations presented innovations in the field of civil security at Messe Essen. The projection for the last day of the fair estimated 36,000 visitors from 125 nations including conference participants, VIP guests, delegation participants and journalists (including FKM projection of 33.000). The proportion of professional visitors was 99 percent.

The projection for the last day of the fair estimated 36,000 visitors from 125 nations
The hall distribution was particularly great success this year

Andreas Straubinger, Region Manager D/A/CH, Vanderbilt International GmbH said, “Our stand position in the new Hall 6 was a very good choice. Visitor footfall was above average and the results were even better than we saw at the last Security 2016 trade fair. We thought the hall distribution was a particularly great success this year. The number and quality of our D/A/CH trade fair contacts were very good; not only this but we were delighted to see how many trade fair visitors attended from around the world, which was a great fit for Vanderbilt’s global orientation. The trade fair contributed to further developing the level of awareness of the Vanderbilt brand. We consider Security to be the leading trade fair for our industry. It is an excellent platform from which to present our solutions to a broad audience.”

Extremely Well Informed

Security Essen set up its own exhibition hall for cyber security this year for the first time, to us it was a logical step to come and present our products"

Bernd Hohlfeld, Management Board, ALVARA Cash Management Group AG commented, “For us, Security Essen has been our most successful trade fair to date. The high levels of demand for our ALVARA Logistic App and ‘Digital Driver Legitimation’ were one reason, but not the only reason by any means. In particular, the BMWL joint stand brought together all of the stakeholders in cash services, offering an overall solution for efficient cash circulation. The joint stand was well placed not only to present the route to innovation but also to confirm it. The concept is very impressive and we will be back in 2020.”

Knud Brandis, Managing Director of PwC Cyber Security Services GmbH said, “PwC Cyber Security Services GmbH is Germany’s leading consultancy firm for data security. As Security Essen set up its own exhibition hall for cyber security this year for the first time, to us it was a logical step to come and present our products and services here. The topics which were in particularly high demand were information security, data protection, emergency services and cyber security. The trade visitors were extremely well informed and precisely our target audience.”

Invaluable Validation Stamp

Sebastian Mosbacher, Managing Director, Stölting Service Group commented, “Stölting Security was extremely satisfied with Security Essen 2018 in Essen. As a large security services provider operating in Germany, we were able to present our services and position ourselves in the best possible manner. The second day saw high footfall and was of great significance for us as a trans-regional personnel service provider operating in the sector of cleaning, security and staffing. Stölting Service Group will be back in 2020!”

Dr. Alejandro Ojeda, CEO and Founder of UrbanAlps AG said, “Security Essen was beyond our wildest expectations; it has been one of our best platforms to get in direct contact with our target audience at an international level. Furthermore, winning the Security Innovation Award 2018 for our core product the Stealth Key, the worlds’ first 3D metal printed key, has been an invaluable validation stamp from arguably the world’s leading security fair. It is clearly the place to be for security and we eagerly look forward to come back once again in 2020.”

Apps display unsecured windows in the smart home or help keep track of valuable contents of safes
Topics discussed at Security Essen were information security, data protection, emergency services and cyber security

Convenient Contactless Handles

Rainer Schratz, Marketing Manager, HOPPE AG, Stadtallendorf commented, “HOPPE presented at Security Essen for the first time this year – and so far, we are extremely satisfied with the results of the trade fair. Security Essen is a good platform for HOPPE innovations and expertise in the field of protection and amenities; this is also clear from the high number of contacts we made at the trade fair – both with customers as well as visitors who came from segments which are new to us, for example from the electrical wholesale trade.

Of course, the quality of the new contacts can only be evaluated after the trade fair but we are delighted with the high level of interest shown by visitors in our products – both from trade visitors and from the media. Visitors were particularly appreciative of our innovations such as the burglar-proof window handles SecuForte with automatic locking function and convenient contactless front door handles or the wireless window handle offering central locking.”

Diverse Possibilities Offered

Current aspects such as ‘Security technology in the smart home’ and ‘Digitisation and cyber security’ were afforded a great deal of attention"

Norbert Schaaf, Chairman of the Federal Association of Security Technology (BHE) and Chairman of the Advisory Board for Security Essen said, “Trade fair visitors from around the world were able to seek information about the diverse possibilities offered by modern security technology from around 950 exhibitors. The new layout, with six primary areas, also received very positive feedback. The profile of the Security trade fair offers the right background for the entire security industry.”

As a specialist trade fair, it specializes in security and therefore offers the ideal platform for providers and users to share information and views. Current aspects such as ‘Security technology in the smart home’ and ‘Digitisation and cyber security’ were afforded a great deal of attention. The innovative spirit of the security providers also became particularly clear at the presentation ceremony of the Security Innovation Awards 2018.”

Secured Connectivity Platform

Serge Coppens d'Eeckenbrugge, Regional Manager BNL - DACH, Managing Director DACH, UTC Fire & Security commented, “Smart buildings and smart homes were the focal point of this year’s Security Essen. Thanks to UltraSync, the new secured connectivity platform, integrated smart home or smart building security solutions can be managed using the internet. UTC Fire & Security presented their Lenel range, which offers various security technologies (video, access, fire and burglary), which are integrated into both the home and larger-scale environments in a user-friendly manner.”

The trade fair offered us the ideal platform to present our upcoming new product range of cable and wireless fire alarm systems. The feedback we received from both the domestic market and neighboring countries was outstanding. The relaxed stand design provided the perfect environment for intense yet enjoyable conversations. Security Essen was very successful for us and we are looking forward to taking part again.”

Visitor footfall was above average and the results were even better than Security 2016 trade fair
The relaxed stand design provided the perfect environment for intense yet enjoyable conversations

Digital Burglary Protection

Dr. Florian Scharr, Press Spokesman, VdS Schadenverhütung GmbH said, “Our goals were surpassed at Security Essen. At times, our stand was besieged! The burglar protection was particularly important and the topic of digital burglary protection was in high demand, which was very pleasing. We are delighted that so many industry representatives as well as numerous installers and planners came to find out more about VdS. Security Essen is a very important trade fair for us.”

For the first time, the three security associations -BDGW, BDSW and BDLS – presented themselves together at Security Essen"

Dr. Harald Olschok, Managing Director, BDSW Bundesverband der Sicherheitswirtschaft commented, “Once again we can look back on a successful trade fair week. For the first time, the three security associations – Federal Association of German Money and Value Services (BDGW), Association of private security industry (BDSW) and Federal Association of Aviation Security Companies (BDLS) – presented themselves together at Security Essen.

Buy Something Specific

The expert visitors and interested guests were informed about the work of the security associations through various events and lectures in the trade fair forums. Alone on the ‘Day of training and further education’, which takes place in cooperation with Messe Essen, around 300 visitors again took part.”

Friederike Nielsen, VP of Marketing, Dedrone GmbH said, “Two years ago, our subject area ‘protection from civil drones’ was still very new. Even then, we made a great deal of interesting contacts with German and international customers and partners at Security Essen. Since then, our market has seen a great deal of additional growth. A great deal of visitors has come to our stand with a specific intention – many of them have an intention to buy something specific. We are leaving the trade fair very satisfied and will definitely be back.”

Share with LinkedIn Share with Twitter Share with Facebook Share with Facebook
Download PDF version Download PDF version

In case you missed it

Disruptive Innovation Providing New Opportunities In Smart Cities
Disruptive Innovation Providing New Opportunities In Smart Cities

Growth is accelerating in the smart cities market, which will quadruple in the next four years based on 2020 numbers. Top priorities are resilient energy and infrastructure projects, followed by data-driven public safety and intelligent transportation. Innovation in smart cities will come from the continual maturation of relevant technologies such as artificial intelligence (AI), the Internet of Things (IoT), fifth-generation telecommunications (5G) and edge-to-cloud networking. AI and computer vision (video analytics) are driving challenges in security and safety, in particular, with video management systems (VMSs) capturing video streams and exposing them to various AI analytics. Adoption of disruptive technologies “Cities are entering the critical part of the adoption curve,” said Kasia Hanson, Global Director, Partner Sales, IOT Video, Safe Cities, Intel Corp. “They are beginning to cross the chasm to realize their smart city vision. Cities are taking notice and have new incentives to push harder than before. They are in a better position to innovate.” “Safety and security were already important market drivers responsible for adoption of AI, computer vision and edge computing scenarios,” commented Hanson, in a presentation at the Milestone Integration Platform Symposium (MIPS) 2021. She added: “2020 was an inflection point when technology and the market were ripe for disruption. COVID has accelerated the adoption of disruptive technologies in ways we could not have predicted last year.” Challenges faced by cities Spending in the European Union on public order and safety alone stood at 1.7% of GDP in 2018 Providing wide-ranging services is an expanding need in cities of all sizes. There are currently 33 megacities globally with populations over 10 million. There are also another 4,000 cities with populations over 100,000 inhabitants. Challenges for all cities include improving public health and safety, addressing environmental pressures, enabling mobility, improving quality of life, promoting economic competitiveness, and reducing costs. Spending in the European Union on public order and safety alone stood at 1.7% of GDP in 2018. Other challenges include air quality – 80% of those living in urban areas are exposed to air quality levels that exceed World Health Organization (WHO) limits. Highlighting mobility concerns is an eye-opening statistic from Los Angeles in 2017: Residents spent an average of 102 hours sitting in traffic. Smart technology “The Smart City of Today can enable rich and diverse use cases,” says Hanson. Examples include AI-enabled traffic signals to help reduce air pollution, and machine learning for public safety such as real-time visualization and emergency response. Public safety use cases include smart and connected outdoor lighting, smart buildings, crime prevention, video wearables for field agents, smart kiosks, and detection of noise level, glass breaks, and gunshots. Smart technology will make indoor spaces safer by controlling access to a building with keyless and touchless entry. In the age of COVID, systems can also detect face mask compliance, screen for fever, and ensure physical distancing. 2020 was an inflection point when technology and the smart cities market were ripe for disruption, Kasia Hanson told the MIPS 2021 audience. Video solutions Video workloads will provide core capabilities as entertainment venues reopen after the pandemic. When audiences attend an event at a city stadium, deep learning and AI capabilities analyze customer behaviors to create new routes, pathways, signage and to optimize cleaning operations. Personalized digital experiences will add to the overall entertainment value. In the public safety arena, video enables core capabilities such as protection of people, assets, and property, emergency response, and real-time visualization, and increased situational awareness. Video also provides intelligent incident management, better operational efficiency, and faster information sharing and collaboration. Smart video strategy Intel and Milestone provide video solutions across many use cases, including safety and security Video at the edge is a key element in end-to-end solutions. Transforming data from various point solutions into insights is complicated, time-consuming, and costly. Cities and public venues are looking for hardware, software, and industry expertise to provide the right mix of performance, capabilities, and cost-effectiveness. Intel’s smart video strategy focuses around its OpenVINO toolkit. OpenVINO, which is short for Open Visual Inference and Neural network Optimization, enables customers to build and deploy high-performing computer vision and deep learning inference applications. Intel and Milestone partnership – Video solutions “Our customers are asking for choice and flexibility at the edge, on-premises and in the cloud,” said Hansen in her presentation at the virtual conference. “They want the choice to integrate with large-scale software packages to speed deployment and ensure consistency over time. They need to be able to scale computer vision. Resolutions are increasing alongside growth in sensor installations themselves. They have to be able to accommodate that volume, no matter what causes it to grow.” As partners, Intel and Milestone provide video solutions across many use cases, including safety and security. In effect, the partnership combines Intel’s portfolio of video, computer vision, inferencing, and AI capabilities with Milestone’s video management software and community of analytics partners. Given its complex needs, the smart cities market is particularly inviting for these technologies.

What Are the Physical Security Challenges of Smart Cities?
What Are the Physical Security Challenges of Smart Cities?

The emergence of smart cities provides real-world evidence of the vast capabilities of the Internet of Things (IoT). Urban areas today can deploy a variety of IoT sensors to collect data that is then analyzed to provide insights to drive better decision-making and ultimately to make modern cities more livable. Safety and security are an important aspect of smart cities, and the capabilities that drive smarter cities also enable technologies that make them safer. We asked this week’s Expert Panel Roundtable: What are the physical security challenges of smart cities?

New Markets For AI-Powered Smart Cameras In 2021
New Markets For AI-Powered Smart Cameras In 2021

Organizations faced a number of unforeseen challenges in nearly every business sector throughout 2020 – and continuing into 2021. Until now, businesses have been on the defensive, reacting to the shifting workforce and economic conditions, however, COVID-19 proved to be a catalyst for some to accelerate their long-term technology and digitalization plans. This is now giving decision-makers the chance to take a proactive approach to mitigate current and post-pandemic risks. These long-term technology solutions can be used for today’s new world of social distancing and face mask policies and flexibly repurposed for tomorrow’s renewed focus on efficiency and business optimization. For many, this emphasis on optimization will likely be precipitated by not only the resulting economic impacts of the pandemic but also the growing sophistication and maturity of technologies such as Artificial Intelligence (AI) and Machine Learning (ML), technologies that are coming of age just when they seem to be needed the most.COVID-19 proved to be a catalyst for some to accelerate their long-term technology and digitalization plans Combined with today’s cutting-edge computer vision capabilities, AI and ML have produced smart cameras that have enabled organizations to more easily implement and comply with new health and safety requirements. Smart cameras equipped with AI-enabled intelligent video analytic applications can also be used in a variety of use cases that take into account traditional security applications, as well as business or operational optimization, uses – all on a single camera. As the applications for video analytics become more and more mainstream - providing valuable insights to a variety of industries - 2021 will be a year to explore new areas of use for AI-powered cameras. Optimizing production workflows and product quality in agriculture Surveillance and monitoring technologies are offering value to industries such as agriculture by providing a cost-effective solution for monitoring of crops, business assets and optimizing production processes. As many in the agriculture sector seek to find new technologies to assist in reducing energy usage, as well as reduce the environmental strain of modern farming, they can find an unusual ally in smart surveillance. Some niche farming organizations are already implementing AI solutions to monitor crops for peak production freshness in order to reduce waste and increase product quality.  For users who face environmental threats, such as mold, parasites, or other insects, smart surveillance monitoring can assist in the early identification of these pests and notify proper personnel before damage has occurred. They can also monitor vast amounts of livestock in fields to ensure safety from predators or to identify if an animal is injured. Using video monitoring in the growing environment as well as along the supply chain can also prove valuable to large-scale agriculture production. Applications can track and manage inventory in real-time, improving knowledge of high-demand items and allowing for better supply chain planning, further reducing potential spoilage. Efficient monitoring in manufacturing and logistics New challenges have arisen in the transportation and logistics sector, with the industry experiencing global growth. While security and operational requirements are changing, smart surveillance offers an entirely new way to monitor and control the physical side of logistics, correcting problems that often go undetected by the human eye, but have a significant impact on the overall customer experience. Smart surveillance offers an entirely new way to monitor and control the physical side of logistics, correcting problems that often go undetected by the human eye. Video analytics can assist logistic service providers in successfully delivering the correct product to the right location and customer in its original condition, which normally requires the supply chain to be both secure and ultra-efficient. The latest camera technology and intelligent software algorithms can analyze footage directly on the camera – detecting a damaged package at the loading dock before it is loaded onto a truck for delivery. When shipments come in, smart cameras can also alert drivers of empty loading bays available for offloading or alert facility staff of potential blockages or hazards for incoming and outgoing vehicles that could delay delivery schedules planned down to the minute. For monitoring and detecting specific vehicles, computer vision in combination with video analysis enables security cameras to streamline access control measures with license plate recognition. Smart cameras equipped with this technology can identify incoming and outgoing trucks - ensuring that only authorized vehicles gain access to transfer points or warehouses. Enhance regulatory safety measures in industrial settings  Smart surveillance and AI-enabled applications can be used to ensure compliance with organizational or regulatory safety measures in industrial environments. Object detection apps can identify if employees are wearing proper safety gear, such as facial coverings, hard hats, or lifting belts. Similar to the prevention of break-ins and theft, cameras equipped with behavior detection can help to automatically recognize accidents at an early stage. For example, if a worker falls to the ground or is hit by a falling object, the system recognizes this as unusual behavior and reports it immediately. Going beyond employee safety is the ability to use this technology for vital preventative maintenance on machinery and structures. A camera can identify potential safety hazards, such as a loose cable causing sparks, potential wiring hazards, or even detect defects in raw materials. Other more subtle changes, such as gradual structural shifts/crack or increases in vibrations – ones that would take the human eye months or years to discover – are detectable by smart cameras trained to detect the first signs of mechanical deterioration that could potentially pose a physical safety risk to people or assets. Early recognition of fire and smoke is another use case where industrial decision-makers can find value. Conventional fire alarms are often difficult to properly mount in buildings or outdoor spaces and they require a lot of maintenance. Smart security cameras can be deployed in difficult or hard-to-reach areas. When equipped with fire detection applications, they can trigger notification far earlier than a conventional fire alarm – as well as reduce false alarms by distinguishing between smoke, fog, or other objects that trigger false alarms. By digitizing analog environments, whether a smoke detector or an analog pressure gauge, decision-makers will have access to a wealth of data for analysis that will enable them to optimize highly technical processes along different stages of manufacturing - as well as ensure employee safety and security of industrial assets and resources. Looking forward to the future of smart surveillance With the rise of automation in all three of these markets, from intelligent shelving systems in warehouses to autonomous-driving trucks, object detection for security threats, and the use of AI in monitoring agricultural crops and livestock, the overall demand for computer vision and video analytics will continue to grow. That is why now is the best time for decision-makers across a number of industries to examine their current infrastructure and determine if they are ready to make an investment in a sustainable, multi-use, and long-term security and business optimization solution.