LiveView Technologies (LVT) is excited to announce that loss prevention professional, Mike Lamb is joining the team. He will join the company as a Loss Prevention Consultant.

Prior to joining LVT, Mike Lamb spent his career in loss prevention and asset protection. He has over four decades of experience in the field, leading the loss prevention and safety efforts for national retailers, such as Kroger, Walmart, The Home Depot, and the Federated Department Stores, which later became Macy’s Department Stores.

Loss prevention and asset protection expert

Mike Lamb’s most recent experience was as the Vice President - Asset Protection and Safety for the Kroger Company. In this role, he provided oversight for all shrink, waste and loss prevention efforts, for more than 2,700 locations, in 35 US states, under two dozen banners. Under his leadership, Kroger was able to reduce shrinkage for 13 straight year-over-year fiscal quarters. He retired from Kroger in November 2020.

We are thrilled to have Mike join LVT,” said David Studdert, the Chief Business Development Officer for LiveView Technologies (LVT), adding “LVT is a powerful tool for loss prevention professionals. We will rely heavily on Mike’s experiences in the field, to help us improve our product and services, so that we can better serve retail customers.

LVT to reduce shrinkage and incidents

Mike Lamb is excited to advocate and inform the retail space about LVT, after using the product for many years

Mike Lamb is excited to advocate and inform the retail space about LVT, after using the product for many years, to reduce shrinkage and incidents. His career and other efforts, in the industry, give him a unique and much needed perspective.

His other experiences include serving as an Active Contributor and Executive Board Member of the Loss Prevention Foundation (LPF), and as a Board Member for The Loss Prevention Research Council (LPRC), and the Asset Protection Leaders Council, through the Retail Industry Leaders Association (RILA).

Consultant with broad industry experience

He also serves as an Advisory Committee Member with the National Association for Shoplifting Prevention and as an Editorial Board Member with Loss Prevention Magazine. Mike Lamb was most recently awarded an LP Lifetime Achievement Award from financial solutions provider, the APEX Group.

I’m excited to join the LVT team in a consulting capacity,” said Mike Lamb, adding “I look forward to the opportunity to contribute to their efforts, in advancing their service offerings, across the retail sector. They are a true leader in their respective space, contributing to significant value to their existing customer base, from a safety and security perspective. The opportunity to support LVT is truly an exciting one.

Mike Lamb is originally from the Knoxville, Tennessee, USA. He holds a degree in Security Management and Business Administration from the University of Tennessee. He and his wife, Donna, currently live in Florida, where he enjoys boating and fishing.

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