Valdovinos will plan and coordinate both the marketing and sales of products and services through the commercial sales force
Valdovinos will be responsible for overseeing and improving the commercial sales force

Protection 1, the largest full-service business and home security company in the U.S., recently announced that it has promoted Luis Valdovinos to commercial district sales manager for the Albuquerque area. Valdovinos, who joined Protection 1 five months ago as a commercial sales consultant, will report to General Manager Rob Thornburgh.

“Luis was promoted to this position for a number of reasons. He possesses a vast understanding of industry sales and has experience managing his own company,” stated Thornburgh. “He is a charismatic leader who has a good sense for business planning and execution. His existing connections in the Albuquerque market will give him an advantage in hiring talented individuals and landing large projects. I am privileged to have his leadership as part of my team.”

Background

Prior to joining Protection 1, Valdovinos held positions with ADT, AES and Simplex Grinnell where he specialized in large commercial fire alarm applications, focused on several vertical markets that included, but was not limited to, K-12 schools, high rise buildings, senior living facilities, hospitals and shopping malls. In addition to his experience in the security industry, Valdovinos also opened his own restaurant which today is a sustainable, self-sufficient business that is consistently recognized for its food quality and overall customer experience.

Role And Responsibilities

As the commercial district sales manager, Valdovinos will be responsible for overseeing and improving the commercial sales force for multiple company branches within his district. He will plan and coordinate both the marketing and sales of products and services through the commercial sales force, as well as hire, train, and manage at least five commercial security consultants in his area.

When asked about his new position, Valdovinos commented that he will bring a technical wherewithal that will help his team move forward and get proposals in front of customers.

“I consider myself more of a relationship/people person so I love to get out in the field to help my team close a deal. Also, I bring a business acumen on the back-end that provides a fresh perspective for my team as to how the customer may think and what solution to best provide,” concluded Valdovinos.

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