Birmingham’s hospitality businesses have benefited from significantly increased outdoor dining space, following the deployment of ATG Access’ Surface Guard system at a number of locations around Hurst Street. With many businesses struggling as a result of the restrictions placed on public venues by the government, Birmingham City Council was keen to make it possible for people to return to the city’s usually bustling bars and restaurants in a safe, socially distanced way.
It recognized that pedestrianizing key areas would significantly increase capacity and enable venues to take advantage of the government’s sidewalk license scheme. However, the council also wanted to keep the roads open to normal traffic between Monday and Friday to minimize disruption, while allowing bars and restaurants to use the carriageway for outside dining space at the weekend.
Vehicle access extension plates
Requiring an innovative, flexible solution in order to achieve this temporary pedestrianisation, Birmingham City Council contacted renowned event-protection business, Crowdguard. With less than 24 hours’ notice, Crowdguard deployed 65 metres of ATG Access’s hugely sought-after Surface Guard barrier system in five different locations across the city center, with four locations having Vehicle Access Units.
Surface Guard is a completely surface-mounted system, meaning that there is no damage to the underlying road
Thanks to the specialist vehicle access extension plates, the barriers provide access to normal traffic from Monday to Friday, while also creating safe, pedestrianized areas with no unauthorized vehicle access on Saturdays and Sundays. Surface Guard is a completely surface-mounted system, meaning that there is no damage to the underlying road, with a lightweight and modular design that makes it quick and easy to deploy with no machinery required.
Crash test standard
Without appropriate security measures in place, pedestrianizing busy city center can render the public more vulnerable to hostile vehicle attacks, thanks to greater numbers of people gathered in outside areas. A Surface Guard barrier can withstand the impact of a 7,200kg vehicle traveling at 32kph and has been tested twice in accordance to the IWA 14 crash test standard, providing world renowned protection against such attacks.
The barriers are also designed to allow people to flow in and out of an area with minimal disruption, preventing the unnecessary build-up of crowds. This makes them ideal for facilitating social distancing, while also providing further protection from vehicle as a weapon attacks. The temporary pedestrianization of Hurst Street was hailed a success after its first weekend of operation, which saw an estimated increase in trading of up to 50% for participating venues.
Offering flexible solution
Iain Moran, Director at ATG Access, commented: “Birmingham City Council has done a brilliant job supporting its hospitality businesses, recognizing very quickly the value that pedestrianization could bring to the sector. Increasing capacity in this way has only become more important in light of the new 10pm curfew, so we hope to see more councils and local authorities following suit to give venues the best chance of survival."
In this situation, Surface Guard offered the perfect flexible solution, ensuring all needs can be met"
"However, it’s also vital to keep public safety and security front and centers when making any changes to our urban landscapes, as well as bearing in mind the impact that pedestrianization can have on other businesses in the area. In this situation, Surface Guard offered the perfect flexible solution, ensuring all needs can be met.”
Support hospitality businesses
Deborah Ainscough, Operations Director at Crowdguard, said: “We are proud that, through innovations such as Surface Guard, we have been able to make a real difference to Birmingham’s hospitality sector, helping as many people as possible to show their support for local businesses in a safe and secure way.”
James Betjemann, Head of Enterprise Zone and Curzon Delivery at Birmingham City Council, commented: “Crowdguard provided the council with a number of temporary barriers to facilitate a series of weekend road closures to help support hospitality businesses deal with the impact of COVID-19. Deborah and the team were able to mobilize and install the barriers at very short notice and provided excellent customer service throughout the scheme.”