Allied Universal, a security and facility services company in North America, recently announced the rebrand of Staff Pro to Allied Universal Event Services. Staff Pro was obtained through the company’s acquisition of U.S. Security Associates back in 2018. This new Allied Universal Event Services business is recognized as industry-leading crowd management, event staffing, and consulting company and now has a new logo, tagline, positioning, and web presence.

In addition to offering experienced and trained professionals, managers and personnel to every type of venue and event imaginable, Allied Universal Event Services focusses on-site security and a comprehensive suite of advanced technology and risk management solutions. Backed by Allied Universal, this new brand is able to boast an expansive portfolio of industry-leading security solutions, expertise, and technological resources.

Single-Source solution for event security

Allied Universal Event Services' is the pioneer within the entertainment industryWe took this opportunity to rethink how our event services brand should be positioned in the marketplace as a one-stop solution,” said Steve Claton, regional president-Southwest at Allied Universal Event Services. “We are proud to be ahead of the curve in a rapidly evolving industry, and Allied Universal Event Services will now illustrate just how far our company has come.

Through the combined capabilities of Allied Universal, the company's event services division is now a single-source solution for everything from temporary staffing, consulting and security for all events. Allied Universal Event Services' is the pioneer within the entertainment industry providing innovative and expert guest management solutions. In addition, the event services team has a successful formula for addressing convention and trade show's complex challenges from a security and staffing perspective.

The Allied Universal Event Services logo encompasses the visual identity of the highly recognized corporate brand of Allied Universal. This new brand’s emphasis on providing a full suite of products and top-notch customer service to clients on a national scale is highlighted in the new tagline Preferred by Clients and Loved by Guests.

Learn why leading casinos are upgrading to smarter, faster, and more compliant systems

In case you missed it

Which Vertical Markets Have The Greatest Growth Potential For Security?
Which Vertical Markets Have The Greatest Growth Potential For Security?

To serve various vertical markets and industries effectively, security professionals must recognize that each sector has unique assets, risks, compliance requirements, and operatio...

eCLIQ Enhances Security At Marin Hospital Of Hendaye
eCLIQ Enhances Security At Marin Hospital Of Hendaye

The Marin Hospital of Hendaye in the French Basque Country faced common challenges posed by mechanical access control. Challenges faced Relying on mechanical lock-and-key technol...

What’s Behind (Perimeter) Door #1?
What’s Behind (Perimeter) Door #1?

A lot has been said about door security — from reinforced door frames to locking mechanisms to the door construction — all of which is crucial. But what security measur...