ABLOY Tops Taloustutkimus Survey As Most Valued Brand

ABLOY rose to the top of the list as Finland’s most valued brand of 2024, according to an annual survey by pollster Taloustutkimus. Market research company - Taloustutkimus surveys Finnish consumers’ opinions on brands every year. In 2024, ABLOY was ranked the most valued brand in Finland.

"It is an honor to influence how the ABLOY brand sounds, looks, and feels like. Our brand is well known in Finland and around the world," says Johanna Varis, Abloy Oy's Head of Marketing and Segment Development.

Evolving a beloved brand

Johanna Varis adds, "Brand building is systematic and requires active listening to customers. We have been granted the opportunity to impact the daily lives of Finns at home, at work, and during their free time."

"Earning the trust of Finns also indicates how our brand is valued and trusted outside of Finland," says Varis.

Digital and mechanical locks

The iconic ABLOY logo has only been renewed five times during nearly 120 years of operations

ABLOY is a pioneer in the security field and in developing new digital and mechanical locking products. Changing the brand’s image is carefully considered: for example, the iconic ABLOY logo has only been renewed five times during nearly 120 years of operations.

Johanna Varis adds, "Every person behind ABLOY values the brand. We all play a part in building a success story and a better future for everyone."

The survey includes nearly 700 brands

2024's top five most respected brands are ABLOY, The Nordic Swan Ecolabel, Hyvää Suomesta - label (Produce of Finland), S-Etukortti, and The Key Flag. ABLOY previously topped the list back in 2018.

In the study, consumers ranked 686 different brands based on how much they value that particular brand. The survey also asked, for example, how likely consumers would be to recommend the brand.